BRITTNEY JOHNSON
SEO Specialist
Caldwell,ID
Summary
SEO Specialist prepared to enhance online presence through comprehensive SEO strategies. Proven track record of optimizing websites to improve search engine rankings and drive organic traffic. Focused on team collaboration and achieving measurable results, showcasing skills in keyword analysis and content optimization.
Overview
9
9
years of professional experience
Work History
SEO Analyst - Digital Marketing
C Squared Social
02.2024 - 12.2024
- Led brainstorming sessions with creative teams to generate innovative ideas for content that would attract and engage target audiences while adhering to SEO best practices.
- Managed relationships with external vendors to ensure prompt delivery of high-quality services, such as content creation or web development.
- Increased organic traffic for landedlandscapes.com by 78% through various SEO campaigns and best practices.
- Increased organic traffic for other client websites by a minimum of 20% YoY through the development and execution of SEO campaigns.
- Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas.
- Generated detailed monthly reports to track progress, analyze performance metrics, and recommend strategy adjustments as needed.
SEO & Digital Marketing Specialist
Micron Technology, Inc.
03.2021 - 06.2023
- Utilized technical SEO and various SEO strategies to optimize B2C website for top ranking positions on Google & other search engines
- Tracked website analytics and organic traffic patterns using various third-party tools, including Ahrefs, GCS, GA, and Screaming Frog
- Prepared monthly marketing presentations on data such as YOY increases in traffic, unique visitors, and reduced bounce rates
- Assisted the web team in monitoring XML sitemaps, redirects, core web vitals and UX/UI satisfaction
- Assisted in building a solid SEO strategy for a B2C site, directly leading to a 78% increase in organic traffic
Junior SEO Specialist
FlexTechs
01.2019 - 03.2021
- Performed day to day maintenance tasks and visual update requests
- Developed, executed and maintained 301 redirect rules and RegEx patterns to all US and international Micron Consumer site
- Supported Web Team in implementing new URL structure to facilitate site migration to new CMS platform
SEO Coordinator/Content Writer
Impact Directories
07.2015 - 01.2019
- Created and managed local clients' online business profiles for Google, Bing, Yelp, and social media accounts
- Produced optimized content to support marketing initiatives
Education
High School Diploma -
Nampa Senior High School
Nampa05-2009
Skills
- Competitor Analysis
- Google business listings
- Google search console
- Keyword optimization
- Keyword research
- Link building
- Off-page optimization
- On-page optimization
- SEO auditing
- SEO copy writing
- SEO project management
- SEO reporting
Timeline
SEO Analyst - Digital Marketing
C Squared Social
02.2024 - 12.2024
SEO & Digital Marketing Specialist
Micron Technology, Inc.
03.2021 - 06.2023
Junior SEO Specialist
FlexTechs
01.2019 - 03.2021
SEO Coordinator/Content Writer
Impact Directories
07.2015 - 01.2019
High School Diploma -
Nampa Senior High School
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