Brittney Turner
Greenville,North Carolina
Summary
Dynamic multimedia sales professional with a proven track record in developing and executing impactful marketing strategies that drive brand visibility and enhance market share. Expertise in budget management and leveraging market research to identify customer needs, ensuring targeted and effective outreach. Strong communication and customer service skills foster lasting relationships and enhance client loyalty, contributing to overall business success. Committed to delivering innovative solutions that align with organizational goals and exceed client expectations.
Overview
11
11
years of professional experience
Work History
Marketing Director
Tryon Family Dentistry / Highland Implant Center
01.2023 - 04.2025
- - Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- - Coordinated with creative team of my choosing to generate dynamic marketing content and communication tools for promotional campaigns.
- - Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- - Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- - Developed and presented marketing plans and reports to CEO and shareholders.
- - Created content and promotional materials to drive engagement and conversions.
- - Managed marketing budget for maximum ROI.
- - Built strong relationships with industry professionals and influencers.
- - Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- - Continually maintained and improved company's reputation and positive image in markets served.
- - Improved website visibility through development and implementation of SEO strategies.
- - Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- - Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- - Developed creative presentations, trend reports, kitted assets, and product data sheets.
- - Mentored local personnel on best practices and protocols to maximize productivity.
- - Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- - Generated sponsorships with related and partnering entities to enhance marketing objectives.
- - Coordinated with design and media teams to develop high-quality creative assets.
- - Devised content strategy to effectively engage target audiences.
- - Optimized email campaigns to increase open and click-through rates.
- - Created and managed social media campaigns to increase brand engagement.
- - Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Strategic Account Executive
Capitol Broadcasting Company Inc.
01.2022 - 10.2022
- Suggested solutions and innovative ideas to meet client needs.
- Established client and market priorities to execute strategic course of action.
- Generated pipeline to close revenue and attain quota.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Monitored sales performance metrics to achieve strategic account objectives.
- Created demand by matching business problems to product and service solutions.
- Built credibility and trust to influence client's buying decisions.
- Mentored and motivated staff to instill desire for superior performance.
- Engaged functional areas across prospect or client organizations to uncover future business opportunities.
- Partnered with internal resources to present additional value and expertise to clients.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Maintained current knowledge of evolving changes in marketplace.
- Engaged with clients and offered assistance with selecting proper channels to meet their goals.
- Created lasting relationships with clients through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- - Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- - Developed and maintained strong working relationships with professionals within assigned territory.
- - Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Contributed to team objectives in fast-paced environment.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Negotiated prices, terms of sales and service agreements.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Achieved or exceeded company-defined sales quotas of $1.5 Million in incoming revenue.
- Served customers with knowledgeable, friendly support at every stage of clients' campaign.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Stayed current on company offerings and industry trends.
- Consulted with businesses to supply accurate product and service information.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Kept detailed records of daily activities through online customer database.
- Built relationships with customers and community to promote long term business growth.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Met existing clients to review current services and expand sales opportunities.
- Worked to reach targets, consistently and diligently to exceed personal sales quotas.
- Developed, maintained and utilized diverse client base..
- Recorded accurate and efficient records in customer database.
- Attended weekly sales meetings and quarterly sales trainings.
- Built diverse and consistent sales portfolio.
Account Executive
Nexstar Media Group Inc.
11.2016 - 09.2021
- - Organized strategy, media planning, and campaign execution for all of client base
- - Developed client accounts consisting of Broadcast TV ad campaigns, news sponsorships, and digital advertising campaigns for local and national clients.
- - Contributed to team objectives in fast-paced environment.
- - Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- - Gained knowledge of customer needs, product specifications and applicable regulations to uphold company and legal requirements.
- - Managed clients' TV campaign schedules and digital performance daily.
- - Researched business, industry, strategized, and implemented campaigns in order to cultivate new client relationships
- - Increased revenue for transactional clients
- Assisted in creative concepts from inspiration to execution, implementation, and reporting
- - Efficiently handled preemptions & makegoods while paying close attention to every detail to ensure client's schedule ran properly
- - Maintained accurate reporting and date entry into CRM system
- - Increased revenue from transactional clients, along with doubling the number of local clients year over year
- - Proudly the only person in North Carolina to be awarded a contract for a federally granted rebranding campaign consisting of a 5 year contract totaling over $1,000,000
- - Presented professional image consistent with company's brand values.
- - Negotiated prices, terms of sales and service agreements.
- - Maintained current knowledge of evolving changes in marketplace.
- - Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- - Built diverse and consistent sales portfolio.
- - Built relationships with customers and community to promote long term business growth.
- - Consulted with businesses to supply accurate product and service information.
- - Recorded accurate and efficient records in CRM / customer database.
- - Stayed current on company offerings and industry trends.
- - Set and achieved company defined sales goals.
- - Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- - Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- - Achieved or exceeded company-defined sales quotas.
- - Served customers with knowledgeable and friendly support at every stage of campaign.
- - Monitored service after sale and implemented quick and effective problem resolutions.
- - Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- - Liaison between TV station and companies/ organization event marketing, sales and brand promotion.
- - Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- - Effectively coordinated sponsorships between WNCN and Raleigh's most-attended non-profit event of the holiday season as well as being the liaison between the non-profit and the station throughout the year
- - Developed, maintained and utilized diverse client base.
Marketing & Catering Coordinator
PDQ
01.2014 - 11.2016
- Increased gross profit at multiple locations from $0.00 in catering to over $300,000 in 2 years
- Grew catering sales at 2 other locations by 10% per location
- Recognized for achieving and maintaining highest catering sales within the company 5+ times
- Increased overall catering sales over 300% at each of the 4 locations
- Scheduled, prepared, and conducted all catering orders
- Negotiated all sponsorships, supervised 5+ staff members per event simultaneously, ensured customer satisfaction, assigned daily responsibilities, and upheld company policies
- Developed and implemented standard operating procedures
- Managed all phases of hiring new employees at 8 PDQ locations then trained each person
- Built partnerships with local schools, churches, hotels, apartments, and businesses
- Scheduled, planned, and executed fundraising, promotional, and charitable events with community partners
- Promoted brand recognition through social media and direct marketing
- Trained Marketing & Catering Coordinators for the other locations in North Carolina and South Carolina
Education
BSBA - business administration with a focus on marketing
University of North Carolina At Greensboro
Greensboro, NC05.2011
Skills
- Marketing
- Key decision making
- Communications management
- Analytics and SEO
- Sales expertise
- Competitive analysis
- Market planning and execution
- Digital marketing
- Strategic planning
- Community Engagement
- Management
- Web analytics
- Marketing campaign development
- Media relations
- Campaign planning
- Marketing analytics
- Project management
- Advertising campaigns
- Creative direction
- Campaign management
- Networking
- B2C marketing
- B2B marketing
- Revenue growth
- Relationship management
- Industry expertise
- Upselling strategies
- Sales training
- Sales negotiations
- Performance tracking
- Data-driven decision making
- Sales strategy development
- Sales tactics
- Sales presentations
- Client relationship building
- Revenue generation
- Key performance indicators
- Proposal writing
- CRM proficiency
- Closing techniques
- Sales closing
- Lead generation
- Sales pipeline development
- Competitor analysis
- Sales planning
- Account management
- Broadcast media
- Multimedia communications
- Social Media Strategy
- Multi-media marketing
- Proficient in an extensive list of programs and platforms
Skills And Achievements
Developed multiple chapters of 'Women in Networking'. Increased my contact network through chamber memberships, events, and social media. Developed and maintained community relationships throughout Durham / Wake County and the entire Raleigh DMA. Established extensive B2B contact list throughout the Raleigh - Durham DMA. Founding member of the North Raleigh Chamber of Commerce., Planned, promoted, and executed numerous school & church fundraisers, along with Angus Barn's 'Walk for Hope', American Cancer Society's 'Strides Walk', Duke Heart Center 'Women in Red' Campaign, PDQ's 'Shake out Cancer'. Former Wake Business Alliance Board member, Marketing committee for The Carrying Place (non-profit), Volunteering with Capital City Clauses for 5 years before becoming a Board member in 2020. On the board of Capital City Clauses who hosts 'Jingle in July' annually as well as the largest event of the holiday season called 'The Jingle Ball'. Volunteered for The Carying place & assisted in planning their annual breakfast 3 times & their annual auction 2 times., Efficient in Microsoft Office, Word, PowerPoint, Excel, Adobe Systems, POSI-touch, Wide Orbit, E-port, Strata, Buzzboard, Marketron, AdMall, WooRank, Concur, Kantar, Aptivada, Bonfire Hub, Stratosphere, Borrell Compass, Dropbox, Comscore platform, Hightail, TVB, Slack, Teams, Matrix, Zoom., Marketing Director, PDQ Certified trainer in Catering and Marketing, Catering Manager. Outback Steakhouse Hospitality manager, Vice President of the Hope Valley Chapter of Women in Networking. Supervised and instructed numerous employees for an extended period as well as developed teams for events, sometimes happening simultaneously, and oversaw all the events/teams.
Timeline
Marketing Director
Tryon Family Dentistry / Highland Implant Center
01.2023 - 04.2025
Senior Strategic Account Executive
Capitol Broadcasting Company Inc.
01.2022 - 10.2022
Account Executive
Nexstar Media Group Inc.
11.2016 - 09.2021
Marketing & Catering Coordinator
PDQ
01.2014 - 11.2016
BSBA - business administration with a focus on marketing
University of North Carolina At Greensboro
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