Britton Holden, CAP

• Lead Generation Expert specializing in Facebook Ads and digital media for small businesses to ensure they thrive
• Identify businesses’ potential customer pain points, emotions, and desires to convert them into leads, and ultimately sales
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
• Led crisis management team and provided quick turnaround solutions.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 18% in sales in 12 months.
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
• Pursued certification in Hootsuite Social Marketing Certification Course to improve creative sales skills and influence decision-makers.

Right -Hand Support:

• Liaise between CEO, external parties, and Executive Management Team through high quality communication; bringing incoming requests and tactical priorities to resolution
• Design CEO's daily, monthly, and annual schedule surfacing potential conflicts, forecast future needs, distinguish priority level of commitments
• Draft and circulate weekly meeting agendas, transcribe minutes and action points post-meeting , tracking milestones through completion

Communication and Contract Negotiation:

• Foster partnerships with 125 + VIP external contacts for CEO; of scheduled communication needed between several Fortune 100 CEO's and PR agencies
• Research, propose, and foster relationships with 15 + reliable vendors including life coach and celebrity fashion stylist
• Revamp 3 SOP's, now utilized by 2 departments within organization after company buy-out
• Review and submit daily EOD trackers for team of 3, creatively formulating last minute plans to compensate for unmet expectations

Teamwork and Leadership:

• Conducted workload assessments and devised new operational processes that led to 40% increase in productivity.
• ·Collaborate with communications team to drive internal promotion of company programs, initiatives, guiding principles, mission, and image of CEO
• Supervise household team of 25 to comprising of nanny's, chefs, nutritionists, drivers, and groundskeepers through daily texts

• Caregiver for terminally- ill family member. Responsibilities included scheduling medical appointments and in-home hospice care, financial custodianship, and estate legal coordination.

• Organized CEO travel and logistics including flights, visa requirements, hotel, accommodation, car rental, meeting schedules while travelling, and completing expenses
• Hired and trained team of six employees with two direct reports; promoted 6 months ahead of schedule
• ·Masterfully craft and edit both internal and external communications for CEO
• ·Source and screen, interview and present high quality vendors for personal and professional use such as self care resources, in home chef, child care, employees, etc
• Streamlined internal approval process for transactions by standardizing approval forms, decreasing approval time by 12 hours
• Managed confidential calendar and record keeping information with skill and discretion

• Developed partnerships with 125 + Fortune 500 corporations to secure funding for nationally televised TV program with a reach of 90 million households, including third party promotions
• Researched, developed, and produced story segments that reflected the unique sensibilities of Fox Business News, CNBC, Discovery Communications networks
• Created performance reporting template, achieving an 80% reduction in preparation time of sponsorship collateral
• Conduit for divisional and Inter-departmental communication and coordination
• Proofed and approved 25+ production outlines of promotional materials to achieve maximum audience impact.
  
• Managed casting and selected shoot locations both domestic and international
• Collaborated with external PR firms, internal sales, and marketing managers to determine branding and product positioning