Brandon West Jr
Clinton Twp,MI
Summary
Results-driven Store Manager with 7 years of experience at Rent-A-Center, specializing in sales growth, team leadership, and customer account management. Proven ability to drive revenue through strategic sales initiatives, leveraging strong persuasive and communication skills to close deals and retain customers. Adept at managing in-person, online and phone-based customer interactions, ensuring high levels of satisfaction and repeat business. Expertise in resolving complex customer issues, handling credit approvals, and offering tailored solutions that align with customers’ financial needs. Highly skilled in training and mentoring teams to exceed sales targets while maintaining operational efficiency and delivering exceptional customer service.
Overview
11
11
years of professional experience
Work History
Store Manager
Rent A Center
01.2021 - Current
- Achieved consistent revenue growth by developing and executing targeted sales strategies, leading to a 75 % increase in overall revenue.
- Lead a team of 7 associates, providing training, development, and ongoing coaching to drive performance
- Established and maintained long-term client relationships, improving repeat business and customer retention by 80%.
- Exceeded monthly and quarterly sales targets, consistently ranking among the top-performing stores in the region.
- Conducted performance evaluations, set individual sales goals, and implemented improvement plans for underperforming staff members.
- Resolved customer issues and complaints promptly, ensuring a positive and seamless customer experience.
- Collaborated with regional and district managers to align store strategies with company objectives and drive profitability.
Credit and Sales Manager
Rent A Center
11.2018 - 01.2021
- Led store operations with a primary focus on credit approvals and sales growth, driving overall revenue through strategic customer engagement and financial risk management.
- Leveraged strong persuasion and negotiation skills to work with customers on payment solutions, resulting in less than 6% of delinquency and increasing overall customer satisfaction.
- Conducted thorough assessments of customer financial profiles to determine creditworthiness, providing flexible options to maximize approvals while minimizing risk.
- Collaborated with the sales team to structure rental agreements that met both customer needs and business objectives, leading to increased revenue and higher customer retention rates.
- Utilized persuasive communication techniques to resolve customer credit-related disputes, turning potentially negative situations into opportunities for business growth and relationship building.
- Provided training and guidance to team members on best practices for credit approval processes and customer engagement, resulting in improved team performance and efficiency.
Customer Account Representative
Rent A Center
05.2017 - 11.2018
- Engaged in telephone sales by reaching out to potential and existing customers, providing detailed information on rental products, pricing, and payment plans to drive conversions and close sales.
- Managed inbound and outbound sales calls, effectively communicating product features and benefits while addressing customer questions and concerns.
- Leveraged strong telephone sales skills to upsell and cross-sell products, contributing to a 20% increase in monthly revenue.
- Provided exceptional customer service by handling inquiries related to rental agreements, product availability, and payment terms over the phone.
- Regularly exceeded telephone sales targets by building rapport with customers, understanding their needs, and delivering personalized solutions.
Project Manager
REO
02.2014 - 04.2017
- Managed projects from conception to completion, ensuring on-time delivery and adherence to budget.
- Collaborated with cross-functional teams to optimize processes, enhancing operational efficiency.
- Met project deadlines without sacrificing build quality or workplace safety.
- Monitored project performance to identify areas of improvement and make adjustments.
Education
High School Diploma -
De La Salle Collegiate High School
Warren, MI06.2013
Skills
- Leadership & Team Management
- Sales Strategy & Execution
- Persuasive Sales Skills
- Proficient in Salesforce & CRM Tools
- Problem-Solving & Conflict Resolution
- Time Management
- Customer Relationship Management
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Customer Service Excellence
- Sales Forecasting & Analysis
Timeline
Store Manager
Rent A Center
01.2021 - Current
Credit and Sales Manager
Rent A Center
11.2018 - 01.2021
Customer Account Representative
Rent A Center
05.2017 - 11.2018
Project Manager
REO
02.2014 - 04.2017
High School Diploma -
De La Salle Collegiate High School
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