Brock Kuester
Albion,NE
Summary
Marketing and sales professional with 17+ years of experience, including 14 years collaborating directly with partners. Expert in developing and executing revenue-driving marketing campaigns for customers and partners. Skilled in implementing customized communication plans to facilitate technology adoption by end users of service providers and enterprise customers. Known for building strong relationships and earning trust with Cisco, partner, and sales teams.
Overview
17
17
years of professional experience
1
1
Certification
Work History
CX – Leader Global Partner Marketing
Cisco
10.2022 - Current
- Led and managed a global team of marketers to develop and execute comprehensive to-partner and partner-to-customer marketing campaigns that impacted ROI for our partners
- Influenced and drove direct alignment with sales teams in driving demand generation into their overall sales growth plans
- Led the team in developing and executing a comprehensive CX Partner marketing strategy, ensuring alignment with cross-functional teams within the organization to drive cohesive and effective marketing efforts
- Implemented a data-driven approach to partner collaboration, utilizing analytics to identify key opportunities and drive alignment.
CX – Global Partner Marketing
Cisco
01.2021 - Current
- Working with the Customer Experience teams, Global Partner Marketing, and Go-to-market teams around driving enablement and adoption of marketing programs with partners
- Leading with data and analytics to drive the CX message to our partner’s sales and marketing teams
- Work in tandem with Partner Services and Software sellers to help educate and drive CX programs and our marketing offers with and through partners
- Collaborate cross-functionally with the different collaborative teams ranging from engineers, sales, other business units in driving CX and service offers
- Work Globally with EMEAR and APJC CX Partner Marketing teams to determine specific offers and partner focus in region to drive enablement and marketing.
National Partner Marketing Manager
Cisco
02.2019 - 01.2021
- Directly working with the Partner sales leaders (VPs and RMs) and marketing teams with data/insights to drive national and regional alignment/enablement, including account-based marketing efforts
- Develop and jointly execute integrated digital marketing campaigns with partner and Cisco teams
- Train Partners on becoming omnichannel and digital marketing-centric through training workshops
- Driving marketing innovation with our partners and providing leadership with their Marketing executives.
Central Partner Marketing
Cisco
06.2016 - 02.2019
- Directly working with the Partner sales leaders (VPs and RMs) and marketing teams with data/insights to drive national and regional alignment/enablement, including account-based marketing efforts
- Develop and jointly execute integrated digital marketing campaigns with partner and Cisco teams
- Train Partners on becoming omnichannel and digital marketing-centric through training workshops
- Driving marketing innovation with our partners and providing leadership with their Marketing executives.
Partner Plus Marketing Program Manager
Harte-Hanks
01.2016 - 06.2016
- Collaborate with the global, regional, and architectural marketing teams to develop marketing and communications campaigns and messaging for our top partners
- Work closely with the APO team in developing messaging and content for specific partners
- Collaborate with the commercial sales team stakeholders on a new marketing redesign and ways to communicate more effectively that help drive optimal adoption of Virtual Wallet dollars
- Engage and collaborate with the Partner Demand Center team on new marketing campaigns for our partners.
Distribution Demand Generation Engine (DDGE) Program Manager
Harte-Hanks
01.2015 - 01.2016
- Develop and execute integrated marketing activities for Distribution and their partners that drive opportunities in Commercial, SLED, Service Provider
- Brought innovation into the program and added Digital Listening as additional opportunities for our Distribution partners
- Work with various groups at the Distributor, Partner, and within Cisco (i.e
- Distribution Marketing Managers, Partners, Cisco sales/marketing/engineers)
- Work with the different tools within revenue marketing, tracking MQL/SQL to bookings and reporting those on a weekly/quarterly basis.
Functional Communications Manager (Change Management)
Harte-Hanks
07.2014 - 01.2015
- Consulted with Software Subject Matter experts and change managers to develop communications for Cisco Smart Software Licensing
- Collaborated with Engineering and CPE (Customer/Partner Experience) functional organizations and assisted with developing communications and training plans to address how they would evangelize their impacted changes to their overall organization
- Worked with different groups (i.e
- GMCC and cisco.com) to help promote and communicate the benefits of Smart Licensing and its tools as it relates to customers and partners.
Campaign Designer and Coordinator –Global Demand Center
Cisco
01.2008 - 12.2011
- Part of a team that trained other Global Demand Center Groups using the Partner Demand Center (PDC) processes and best practices (Europe/Asia-Pac/India/Latin America)
- Support the Small/Medium business sales organization as well as work with Cisco channel partners to execute millions of dollars in pipeline and opportunity for Cisco partners through demand generation
- Responsible for managing and executing a marketing budget for my Cisco stakeholders
- Manage outside marketing vendors through demand generation and brand awareness activities to ensure Cisco partners receive high-value marketing campaigns that generate results.
Accelerated Success Program (ASP) Program Manager
Cisco
12.2011
- Develop one-to-one customized marketing programs for Enterprise and Service Provider customers that enable the customer’s end users to adopt Cisco’s Collaboration technologies
- Collaborate with all levels at the customer, including CIOs and VPs, to build executive sponsorship of the program
- Consult with the Area Marketing Managers, sales teams, extended teams and the customers to design the plan and lead the project execution
- Securing customer design and branding preferences and customer technical validation of content.
Education
Bachelor of Science -
Wayne State College
Wayne, NE08-2001
Skills
- Strategic Planning
- Business Development
- Complex Problem-Solving
- Project Management
- Staff Development
Qualifications Summary
Over 17 years of overall marketing and sales influencing experience with 14 years of them working directly with partners. Throughout my career, I’ve had direct and influential involvement with Customers, Partners, Distributors, and sales teams in developing and executing marketing campaigns that drive revenue for our partners and customers. In addition, I’ve worked directly with service providers and enterprise and commercial customers, implementing customized marketing and communication plans to enable the customers' end users to adopt their company’s technology. Building relationships and establishing trust with our Cisco, Partner and Sales teams have been essential throughout my career and have helped me succeed.
Professional Development
Bachelor of Science, 08/01/01, Wayne State College, Wayne, NE
Certification
- Green Belt AI Certification
- Blue Belt AI Certification
Timeline
CX – Leader Global Partner Marketing
Cisco
10.2022 - Current
CX – Global Partner Marketing
Cisco
01.2021 - Current
National Partner Marketing Manager
Cisco
02.2019 - 01.2021
Central Partner Marketing
Cisco
06.2016 - 02.2019
Partner Plus Marketing Program Manager
Harte-Hanks
01.2016 - 06.2016
Distribution Demand Generation Engine (DDGE) Program Manager
Harte-Hanks
01.2015 - 01.2016
Functional Communications Manager (Change Management)
Harte-Hanks
07.2014 - 01.2015
Accelerated Success Program (ASP) Program Manager
Cisco
12.2011
Campaign Designer and Coordinator –Global Demand Center
Cisco
01.2008 - 12.2011
Bachelor of Science -
Wayne State College
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