Brock Middleton
Creative Director
Mapleton,UT
Summary
Strategic creative leader with a passion for crafting compelling visual narratives that connect with audiences and drive brand engagement. Expertise in video production, content marketing, and team leadership-delivering high-impact creative solutions for lifestyle, health, and wellness brands.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Director of Video Department
Max Connect Digital
Drpaer, Utah
01.2022 - Current
- Led the video department, overseeing production, creative strategy, and campaign execution for multiple clients, including health and wellness brands
- Developed innovative video marketing strategies that significantly increased brand awareness, customer engagement, and conversions
- Managed budgets, timelines, and cross-functional teams to ensure high-quality deliverables that align with brand messaging
- Created impactful storytelling content that highlights product benefits, customer testimonials, and lifestyle integration, driving consumer trust and sales growth
- Built and managed a high-performing video team, mentoring editors, cinematographers, and creatives to enhance production quality and efficiency
- Implemented streamlined workflows and creative processes to improve turnaround time and content impact
Creative Lead / Videographer
Caliber Smart
Provo, Utah
11.2019 - 01.2022
- Designed and executed engaging video content for marketing, brand storytelling, and internal communications
- Collaborated with marketing teams to create product-focused content that aligns with brand identity and customer interests
- Directed on-location shoots, post-production, and visual storytelling initiatives to enhance consumer trust and brand loyalty
Videographer / Account Manager
Darci Media
Rexburg, ID
12.2018 - 01.2020
- Managed client accounts, developing tailored video content to meet brand and business needs
- Led production efforts, from scripting and shooting to editing and final delivery
- Strengthened client relationships through strategic content planning and execution, focusing on brand differentiation and audience engagement
Education
Bachelor of Arts - Communications
Brigham Young University-Idaho
Rexburg, Idaho 09.2013 - 04.2019
Skills
- Video Production Expertise
- Creative Direction & Brand Strategy
- Copywriting & Script Development
- Content Strategy & Social Media Management
- Health & Wellness Marketing
Team Management
Websites
Leadership
- Max Connect Digital Video Team Leadership - Successfully built and led a high-performing video production team, fostering creativity and innovation.
- Max Connect Digital Growth Impact - Expanded video production capabilities, increasing revenue through strategic content execution.
Timeline
Director of Video Department
Max Connect Digital
01.2022 - Current
Creative Lead / Videographer
Caliber Smart
11.2019 - 01.2022
Videographer / Account Manager
Darci Media
12.2018 - 01.2020
Bachelor of Arts - Communications
Brigham Young University-Idaho
09.2013 - 04.2019
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