Brock Weidman

• Serve, don’t just sell — the role is built around listening to customers’ wants and needs, being honest and respectful, and helping them find the right vehicle solution.
• Represent The West Herr Way — Respect, Teamwork, Excellence, Integrity, Urgency, Empathy, and Persistence.

• Customer Engagement – Greet and build rapport with walk-ins, online leads, and referrals.
• Needs Assessment – Ask the right questions to understand lifestyle, budget, and preferences.
• Vehicle Presentation & Test Drives – Showcase features, benefits, and options across 27 brands and 3,000+ used vehicles.
• Financing Guidance – Work with over 30 lenders to help customers secure the best terms.
• Follow-Up & Relationship Building – Maintain contact after the sale to encourage repeat business and referrals.
• Team Collaboration – Support colleagues, share leads, and contribute to a positive store culture.
• Community Connection – Participate in events and initiatives that strengthen West Herr’s local presence.

Customer Engagement

• Greet customers warmly and make them feel welcome on the lot or in the showroom.
• Ask questions to understand their needs, preferences, and budget.
• Build rapport to establish trust and encourage repeat business.

Product Knowledge & Presentation

• Stay up-to-date on all vehicle models, trims, features, warranties, and promotions.
• Present and demonstrate vehicles, highlighting benefits that match the customer’s priorities.
• Arrange and accompany customers on test drives, ensuring proper documentation.

Sales Process & Negotiation

• Explain financing, leasing, and trade-in options clearly.
• Negotiate pricing, trade-in values, and terms while aiming for win–win outcomes.
• Suggest optional equipment, packages, or services that add value for the buyer.

Paperwork & Compliance

• Prepare and process sales contracts, financing applications, and DMV paperwork accurately.
• Ensure all transactions comply with dealership policies and legal requirements.

Follow-Up & Relationship Building

• Contact potential buyers after visits to answer questions and encourage a decision.
• Check in with past customers to ensure satisfaction and generate referrals.
• Maintain a personal client database for ongoing relationship management.

Team & Dealership Support

• Collaborate with finance managers, service advisors, and other sales staff.
• Keep the showroom and lot organized, clean, and stocked with marketing materials.
• Participate in dealership events, promotions, and community outreach.