Brodi Orr
Magnolia
Summary
Experienced professional with expertise in designing and delivering impactful training programs. Demonstrated success in driving sales growth with major strategic accounts, particularly in increasing category growth for raw pet food through education and training curriculum. Recognized for fostering a positive and effective attitude among team members and retail partners. Resilient, goal-oriented, and sales-focused, consistently striving to drive continuous growth within organizations.
Overview
14
14
years of professional experience
Work History
Retail Training Specialist
Primal Pet Foods
01.2020 - Current
- Manage and educate 180+ strategic retail accounts across five states on the advantages of fresh/raw pet food, driving brand growth
- Lead training initiatives for corporate level retail trainings, equipping them to effectively promote and sell Primal Pet Foods in-store
- Advise retailers on strategic approaches to elevate the brand presence and expand the fresh pet food category
- Coordinate meetings and training sessions, fostering sales growth through well-planned educational initiatives
- Strategically manage freezer and shelf space merchandising to maximize product visibility and appeal
- Craft persuasive emails targeting distributors, corporate accounts, and store owners to bolster Primal sales
- Conduct engaging online training sessions, providing retailers with continuous education opportunities on Primal Pet Foods
- Play a pivotal role in developing training plans for both new hires and existing staff members, ensuring consistent skill enhancement
Lead Trainer/Bartender
Torchy's Tacos
01.2020 - 12.2020
- Delivered exceptional customer service and maintained revenue-growing relationships with regular bar patrons
- Submitted orders for restocking alcohol and bar produce on a weekly basis
- Implemented local marketing strategies during the COVID-19 shutdown of 2020
- Trained new hires on how to properly and efficiently manage the bar
Trainer/Bartender
Ozona Grill and Bar
01.2013 - 12.2017
- Obtained TABC (Texas Alcohol Beverage Commission) Certification and Food Handler's Certification
- Delivered outstanding customer service to restaurant patrons
- Built lasting relationships with local beer and alcohol suppliers
- Attended high profile, celebratory event in Dallas for 2 consecutive years
- Utilized a POS (Point of Sale) System
Veterinary Assistant
The Pet Hospital of Granbury
01.2011 - 12.2013
- Obtained CVA (Certified Veterinary Assistant) via High School Veterinary Program
- Managed intake and discharge of pets boarding in the hospital and pet daycare facility
- Administered medications to pet clients that had overnight stays in both the hospital and boarding facility
- Updated pet charts and profiles with accurate medical and non-medical information
- Sterilized surgical instruments and prepared surgical packs for doctors
Education
Bachelor of Science - Animal Science, Marketing
Sam Houston State University
Magnolia, Texas01.2019
Skills
- Career Growth Initiatives
- Effective Public Speaking
- Communication Skills
- Strategic Leadership
- Prioritization Skills
- Advanced Skills in Microsoft Suite
- Event Organization
- Client Relationship Management
- Knowledge of Distribution Channels
- Retail Merchandising
Accomplishments
- First recipient of The D.O.G (Delivers on Goals) Award through effectively assisting with education on raw pet food at National Veterinary Conferences.
Awards
- DOG Award, Delivered on Goals
- Retail Training Specialist of the Year
Retail Training Specialist of the Year (2023)
Awarded 'The Retail Training Specialist of the Year' award in 2023 for delivering impactful training sessions that ultimately led to sales growth for major key retail accounts and delivering effective communication both internally and externally within my organization. This award is voted on my upper management within Primal Pet Foods.
Timeline
Retail Training Specialist
Primal Pet Foods
01.2020 - Current
Lead Trainer/Bartender
Torchy's Tacos
01.2020 - 12.2020
Trainer/Bartender
Ozona Grill and Bar
01.2013 - 12.2017
Veterinary Assistant
The Pet Hospital of Granbury
01.2011 - 12.2013
Bachelor of Science - Animal Science, Marketing
Sam Houston State University
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