Dynamic Executive with extensive experience leading top-performing teams in the paper and packaging industry. Proven track record in driving significant revenue growth, strategic planning, and successful project management. Skilled in negotiation, client relationship building, and cultivating high-performance cultures.
Overview
21
21
years of professional experience
Work History
VP of Commercial
Smurfit WestRock
11.2022 - Current
Smurfit WestRock is an Atlanta based company and is currently the largest paper and packaging company in the world doing $35 Billion in annualized sales.
Currently leading a team of 24 commercial employees in Oregon, Washington, and SW Canada.
Responsible for a P&L of $525 Million in annualized sales.
Oversee a team that has consistently delivered 6-10% growth in the paper and packaging business each year while the market growth is averaging 1.4%.
Lead an area that is the #1 area in new business growth in the company out of 15 total areas across North America.
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
Led a project in 2023 to build and start a new $200 Million manufacturing facility in Longview, WA which successfully opened in February 2024.
Championed change management initiatives within the organization to ensure smooth transitions during periods of growth and restructuring.
Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
Negotiated favorable contracts with fortune 500 customers, securing advantageous terms for Smurfit WestRock while maintaining strong professional relationships.
Business Unit Sales Manager
WestRock
01.2019 - 11.2022
Led the sales team in Oregon and Western Washington and was responsible for a $200 Million P&L.
Led a team that delivered 8-12% growth each year which drove the company to invest $200 Million in a new manufacturing facility in the PNW to keep up with the demand sold. This was the largest investment in company history.
Developed compelling sales presentations that effectively communicated unique selling propositions to potential clients.
Enhanced customer satisfaction with personalized service and prompt resolution of issues.
Established strong relationships with key clients, contributing to long-term business growth.
Spearheaded initiatives to increase overall sales revenue while reducing costs, resulting in a higher profit margin and increased company performance.
Delivered comprehensive product knowledge training to all team members, ensuring consistent messaging to customers across all touchpoints.
Developed a high-performing sales team through continuous coaching, training, and performance evaluations.
Managed complex contract negotiations with clients, resulting in mutually beneficial agreements that fostered ongoing relationships.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Manager
Kapstone Paper & Packaging Corp
03.2012 - 02.2019
President's Award Winner for top sales team, 2015
Managed a team of five professionals including four sales reps, and one designer
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing new sales.
Built long-lasting client relationships through excellent customer service and consistent followups.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Sales Representative
Longview Fibre
04.2003 - 03.2012
Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
Exceeded sales targets through effective planning and goal setting.
Generated additional sales opportunities with upselling and cross-selling techniques.
Expanded customer base through cold calling, networking, and relationship building.
Increased sales revenue by identifying and targeting high-potential accounts.
Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
Education
Bachelor of Science - Business Info. Sys. And Quantitative Analysis
Portland State University
Portland, OR
06.2022
Business Administration
Oregon State University
Corvallis, OR
12.1999
Skills
Strategic Planning
Business Development
Project Management
Revenue Generation
Growth planning
Financial Acumen
Client Relationship Building
Management Team Leadership
Negotiation
Approachable leader
Budget Planning
Executive Leadership
Contract Negotiation
Profit and Loss Management
Goal Setting
Business Planning
Cross-Functional Collaboration
Analytical and Critical Thinker
Leadership and People Development
Annual Planning
Golf
Played golf at Oregon State University and Portland State University
Academic All American Portland State University
Timeline
VP of Commercial
Smurfit WestRock
11.2022 - Current
Business Unit Sales Manager
WestRock
01.2019 - 11.2022
Sales Manager
Kapstone Paper & Packaging Corp
03.2012 - 02.2019
Sales Representative
Longview Fibre
04.2003 - 03.2012
Bachelor of Science - Business Info. Sys. And Quantitative Analysis
Secretaria De Gerencia at Smurfit Westrock (antes Smurfit Kappa, Cartón De Colombia SA, Adquirida En 2023)Secretaria De Gerencia at Smurfit Westrock (antes Smurfit Kappa, Cartón De Colombia SA, Adquirida En 2023)