Brodrick Harrison
Summary
Dynamic and results-driven Senior Label Relations Manager with proven expertise in digital distribution, music licensing, and artist development. Skilled in driving revenue growth and artist recruitment in the North American market, developing music-to-release strategies, and negotiating substantial advance offers. Exceptional at using data-driven insights for targeted outreach, leading to high response rates, and successful deal closures. Proficient in forming strategic partnerships, executing creative campaigns, and managing key accounts. Demonstrated strengths in user acquisition, market analysis, ROI optimization, relationship management, and strategic planning, coupled with a strong ability to provide tech support to diverse artists and labels.
Overview
8
8
years of professional experience
Work History
Senior A&R /Strategic Partnerships Manager
iGroove
06.2021 - 06.2023
- Spearheaded music licensing and digital distribution initiatives to enhance market fit in North America, while supporting artists in music-to-release strategies.
- Crafted personalized outreach based on data analysis, leading to 300+ meetings and high engagement rates, demonstrating effective user acquisition strategies.
- Crafted personalized outreach based on data analysis, leading to 300+ meetings and high engagement rates, demonstrating effective user acquisition strategies
- Negotiated over 90 advance offers, securing 3M+ in deal value, and managed 20+ accounts with a focus on ROI optimization.
- Oversaw day-to-day relationships, rollout strategies, and advertising budgets, highlighting skills in content strategy and account management.
Strategic Account Manager
Wavo
10.2019 - 06.2021
- Drove market analysis and expansion projects into new territories like Belgium and the Netherlands, enhancing digital distribution channels for Sony Music.
- Sold advertising packages in the USA to Sony's subsidiary labels such as Epic and Arista Records, leveraging a data-driven approach to increase spending.
- Upsold campaigns by identifying and leveraging new areas of opportunity, aligning with the company's strategic partnerships and business objectives.
- Consulted on market strategies, OKRs, and QBRs with executives at major labels, demonstrating proficiency in stakeholder management.
- Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
- Managed a portfolio of key accounts, ensuring high levels of client satisfaction and retention.
Producer
Reaktor Productions
01.2016 - Current
- Involved in the production and selection of original music for commercial use.
- Achieved 100,000+ licenses sold, ranking in the top percentile on PremiumBeat.
Product Marketing Manager
Lynx Global Fintech
10.2018 - 10.2019
- Managed Phase 1 of product development, collaborating with engineers and designers to launch the Lynx Platform.
- Established communication channels for effective team coordination and milestone reporting.
- Implemented marketing campaigns via email, blog, and social media to maximize SEO results.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
Strategic Account Manager
AntiSocial Media Solutions
07.2015 - 10.2018
- Focused on account management, budget retention, client onboarding, and building brand IDs.
- Established offline marketing tie-ins on social media for existing clients.
- Directed and produced video, photo, and music content.
- Reorganized internal systems to streamline workflows across social media, music composition, and content direction.
Education
Bachelor of Arts in Communication -
Capilano University
Vancouver, British Columbia06.2015
Skills
- Artist and Label Relations: Expertise in managing relationships with artists and labels, fostering music licensing agreements, and developing strategic partnerships
- Music Industry Knowledge: In-depth understanding of music industry dynamics, including digital distribution, artist development, rights management, and market trends
- Revenue Growth and Sales Strategy: Proven ability to increase revenue through strategic sales funnels, artist recruitment, effective negotiation of advance offers, user acquisition, and ROI optimization
- Data-Driven Decision Making: Proficiency in utilizing data analytics to inform strategy, identify market opportunities, optimize artist marketing campaigns, and enhance content strategy
- Contract Negotiation: Skilled in negotiating contracts with artists and labels, ensuring beneficial terms for all parties involved in music licensing and distribution
- Digital Marketing: Knowledge of digital marketing tools and strategies, including SEO, content marketing, social media campaigns, and user acquisition techniques
- Project Management: Experienced in leading creative campaigns and strategic projects from conception to completion, coordinating with cross-functional teams
- Communication and Leadership: Strong interpersonal skills, with the ability to lead teams, communicate effectively with executives, and present ideas clearly Proficient in stakeholder management
- Tech Savvy: Familiarity with industry-relevant software and digital platforms, adaptable to new technologies
Portfolio/Case Studies
- Strategic Artist Recruitment at iGroove (2021-2023), Developed and executed an innovative artist recruitment strategy, resulting in a 17% increase in quarterly revenue. Analyzed market trends and artist data to create personalized outreach, leading to over 300 successful meetings and significant artist onboarding. Focused on user acquisition and artist development.
- Market Expansion Project for Wavo (2019-2021), Led a project to expand Wavo's business into new European markets (Belgium and the Netherlands), while enhancing the company's presence in the US. Implemented data-driven marketing strategies that increased label spending and fostered new partnerships. Successfully executed strategic partnerships and market analysis.
- Lynx Global Fintech Product Launch (2018-2019), Orchestrated the Phase 1 launch of the Lynx Platform, coordinating with engineering and design teams. Developed product marketing strategies to maximize user engagement and improve SEO results, setting a solid foundation for future phases.
Timeline
Senior A&R /Strategic Partnerships Manager
iGroove
06.2021 - 06.2023
Strategic Account Manager
Wavo
10.2019 - 06.2021
Product Marketing Manager
Lynx Global Fintech
10.2018 - 10.2019
Producer
Reaktor Productions
01.2016 - Current
Strategic Account Manager
AntiSocial Media Solutions
07.2015 - 10.2018
Bachelor of Arts in Communication -
Capilano University
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