Summary
Overview
Work History
Education
Skills
Timeline
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Brook Phillips

Broken Arrow,OK

Summary

Methodical Director with 30 years of comprehensive experience overseeing daily operations of all aspects of the automotive industry. Hardworking and versatile professional well-versed in executing business strategies, preparing and implementing business plans and overseeing financial performance. Thorough knowledge of market changes and trends paired with strong grasp of corporate finance and performance measures. 30+ Years of Vehicle Acquisition experience. Key Competencies Financial and Strategic Planning / Sales & Marketing Strategy / Arbitration Management /Contract and Pricing Negotiations / Cost Control / Deal Structure Oversight / Automotive Design / Fabrication / Financial Reporting & Analysis / Inventory Management / P&L Accountability / Performance Metrics / Pricing / Process Improvement / Purchasing/ Sales Negotiations & Closing / Sales Training & Coaching Process/Team Building & Personnel Recruitment, Training, Development.

Overview

28
28
years of professional experience

Work History

General Manager

Camping World
Tulsa, OK
01.2024 - Current
  • I took over a store ranked #198 out of #200 in January of 2024. In July, we were #1 in the region and top 10 in the country. Working as a GM, involved in all aspects of the store. Top 10% in Service KPIs and Top 25% in our retail store.
  • Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction. Reduced costs by 20%, while improving sales by 40%.
  • Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Recruited, trained and empowered employees to achieve key performance indicators.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.

Used Vehicle Director

Edwards Auto Group
Omaha, NE
01.2023 - 12.2023
  • Recruited by Ownership as a GM of newly built store. Recognizing the need to increase Used Vehicle Inventory and profitability to offset increase in expenses of new store.
  • Was placed as UVD of newly acquired Village Point CDJR in midterm. Completely realigned their bidding, buying and sourcing strategy. Fresh Inventory was 87% of market, down from a 103% avg. Internet leads were down 60% and all 3rd party leads sources were not being properly syndicated.
  • Within 45 days, led store to a 40% growth in Variable gross profit.
  • Coordinated activities with service to expedite work and improve interdepartmental performance.
  • Managed all vendor relationships and decreased monthly expenses by 50%.
  • Priced, marketed and merchandised all used units in VAUTO and 3rd party syndications.

USED VEHICLE DIRECTOR

Jim Norton Auto Group
OKLAHOMA CITY, OK
03.2022 - 12.2022
  • Recruited by Platform GM to increase used vehicle department at OKC Toyota store and then transition to UVD of the entire Group.
  • Coordinated activities with service to expedite work and improve interdepartmental performance.
  • Implemented and prepared comprehensive business plans to expand business.
  • Responsible for all facets of acquiring used vehicles through direct contact, dealership leads, auctions, dealers, and all other available avenues
  • Helped New/Used Sales Desk appraise Trade Ins and outside purchases, in addition I facilitated the disposition of wholesale units via online, in-person auctions and direct sales.
  • Recruited, hired and trained employees for KBB ICO buying centers.

USED VEHICLE PLATFORM DIRECTOR

BRAVO AUTO GROUP
EL PASO, TX
03.2020 - 03.2022
  • Recruited by new owners to acquire inventory, train lot managers in all effective used vehicle processes and procedures in all dealerships
  • Responsible for all facets of acquiring used vehicles through direct contact, dealership leads, auctions, dealers, and all other available avenues
  • Appraised all Trade Ins and outside purchases, in addition, I facilitated the disposition of wholesale units via online and in person auctions and direct sales
  • Coordinated activities with service/sales departments to expedite work and improve interdepartmental performance.
  • Recruited, hired and trained employees on operations and performance expectations.
  • Outperformed both region and industry peers in PVR using skillful and aggressive pricing as well as industry leading vehicle acquisition processes
  • Proficient in Vauto, Shockwave, VinQue, Vinsolutions, Manheim and Edge Pipeline and working knowledge of most other CRM/DMS systems
  • Priced, marketed and merchandised all used vehicles.

GENERAL MANAGER/GSM/FIN DIR

LAUKEMPER AUTO GROUP
Kansas City, MO
10.2017 - 12.2020
  • After intensive training, saw immediate improvements to customer appointment, show and close ratios
  • Led turnaround of wholesale profit from -$897 to +$348 per vehicle while increasing sales volume, profitability, and CSI, spending less in advertising and reducing inventory overhead, reducing employee turnover, cutting advertising and inventory expenses, and incurring a wholesale loss on traded vehicles
  • Consistently produced the highest company Per Vehicle Revenue (PVR), the best closing ratio in the DBC, and exceeded national sales requirements
  • Managed scheduling, training and inventory control.
  • Developed initiatives for process improvement and reviewed and assessed ongoing operations.
  • Created corrective actions based on adverse KPI trends.

MANAGING PARTNER

MID AMERICA AUTO AUCTION
Wichita, KS
01.1997 - 01.2016
  • Produced $70+ million in annual revenue within five years, ranking in Top 10 for national auction services by industry organization FMCC
  • Expanded the original business from a 3-acre/3-lane facility with average sales of 200-250 units into a 70,000 sq.ft. facility on 38 acres with 5 selling lanes and average sales volume of 700+ units, an increase of as much as 250%
  • Led to more than triple weekly vehicle consignment to 700+, producing average sales of $1.25-1.5M weekly
  • Over 17 years generated over $1.5B in sales and grew the overall business through Served as face of the organization to the community, and sat on Board of Ethics (NAAA)
  • Reviewed daily and overall financials to ensure profitability.
  • Developed and implemented process improvements and key business procedures.
  • Maintained customer relations and coordinated promotions to increase and create new revenue.
  • Worked cross-functionally to drive process improvement, optimizing internal operations.

Education

MBA - Business Administration

Utah State University
Logan, UT
05.1993

Bachelor of Science - Finance and Economics Emphasis

Oklahoma State University
Stillwater, OK
12.1991

Skills

  • Proficient in VAUTO/Accutrade
  • VinSolutions/Dealertrack/CDK/Dealersocket/Route One/Roadster/VinCue
  • ReconVelocity
  • Inventory Acquisition
  • Used Vehicle Merchandising and Marketing
  • Velocity Pricing and MDS
  • Reconditioning Process & Procedures
  • Financial Reporting
  • Issues Resolution
  • People Management
  • Budget Management
  • Contract and Vendor Management
  • Team Building
  • Charismatic Leader
  • Critical Thinking
  • Activity-based/appt driven business
  • Purchasing Centers
  • Problem-Solving

Timeline

General Manager

Camping World
01.2024 - Current

Used Vehicle Director

Edwards Auto Group
01.2023 - 12.2023

USED VEHICLE DIRECTOR

Jim Norton Auto Group
03.2022 - 12.2022

USED VEHICLE PLATFORM DIRECTOR

BRAVO AUTO GROUP
03.2020 - 03.2022

GENERAL MANAGER/GSM/FIN DIR

LAUKEMPER AUTO GROUP
10.2017 - 12.2020

MANAGING PARTNER

MID AMERICA AUTO AUCTION
01.1997 - 01.2016

MBA - Business Administration

Utah State University

Bachelor of Science - Finance and Economics Emphasis

Oklahoma State University

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Brook Phillips