Brook Simmons
Seffner,FL
Summary
Accomplished and driven marketing and communications professional seeking a new opportunity aligned with experience in client relations, business development, public relations, corporate communications, website strategy, marketing technologies, branding, advertising, marketing research, event planning and retail management.
Overview
19
19
years of professional experience
Work History
Owner and Marketing Consultant
Creative Chemistry
10.2015 - Current
- Develop and implement marketing plan to drive client-specific business development efforts
- Consult with clients on business issues and developed innovative proposals
- Plan and execute events and marketing programs to increase qualified leads
- Achieve client vision and marketing objectives by collaborating across various departments
- Regularly update and edit content for clients' websites
- Write engaging and successful marketing, advertising, and website copy
- Conduct primary and secondary research to better understand customer needs and behaviors
- Maximize advertising efforts by developing content for media relations, corporate communications, and social media posts
Lead Marketer
Marketing Direction
01.2016 - 08.2021
- Managed client accounts and oversee all marketing activities as outlined in detailed marketing plan across variety of industries
- Implemented marketing strategy and monitor results
- Managed clients’ marketing budget
- Updated social media platforms with latest news and corporate details
- Monitored trends in social media, industry, and competitive landscape to create new material
- Updated customer database and generated lists and counts for direct marketing projects
- Met with vendors to assess products, inquire about services and negotiate pricing
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials
- Experienced in product marketing, corporate marketing, digital marketing, media buying, event planning and marketing automation
Business Development & Marketing Coordinator
Phelps Dunbar, LLP
12.2011 - 02.2016
- Provided marketing support for Tampa, Mobile and Raleigh offices of AM Law 200 firm
- Supported client development and client service initiatives as well as attorney and practice group business development efforts
- Researched, analyzed and summarized information on companies and clients for business development efforts
- Prepared and distributed firm email newsletters and alerts
- Regularly published content to firm’s website
- Provided RFP and proposal support as well as developed marketing packets and pitch materials
- Coordinated firm’s presence in directories and awards submissions
- Managed social media profiles
- Conducted follow-up to key firm events and sponsorships
- Coached of associates and partners in respective offices through preparation of marketing and business development plans and continuing to work one-on-one to develop attorneys’ goals
- Communicated with leadership teams through regular meetings to discuss objectives
- Wrote and distributed press releases to increase brand visibility
- Generated new business with marketing initiatives and strategic plans
Marketing Director
Forizs & Dogali, P.A
03.2010 - 11.2011
- Handled all firm-wide marketing and business development efforts, public relations, and advertising
- Developed and implemented effective strategies to enhance relationships with current and prospective clients and identify opportunities in new and existing industries
- Conceptualized and implemented business development strategies by incorporating advertising, firm seminars, website development, networking opportunities, direct mailers, firm e-Newsletter, media relations, research, promotional marketing materials and trade shows
- Coordinated all special events and firm retreats
- Represented firm in numerous professional and community groups
- Coached attorneys in developing their individual marketing plans
- Oversaw contact management system and developed new strategies for tracking leads and business intake
- Prepared firm responses to RFPs, RFQs or related proposal documents
Marketing and Administrative Assistant
Carlton Fields, P.A
07.2008 - 02.2010
- Coordinated various firm-wide office events throughout year
- Assisted attorneys with organization of target marketing materials and packets directed at specific clients and potential clients
- Assisted attorneys with specific marketing projects and functions related to their practice group
- Hosted and attended firm receptions, seminars, parties and conferences
- Successfully coordinated firm’s United Way Campaign for Tampa and St.
- Petersburg offices
- Prepared biweekly media reports distributed firm-wide
- Managed marketing and administration department functions, including scheduling meetings, arranging travel, handling expense reports, filing, and answering telephones
- Provided input for requests for proposals and identified new proposal opportunities
- Handled mailing of newsletters, client alerts, and other communications
- Served as Assistant to Director of Administration and Chief Marketing Officer as well as relief administrative assistant to Chief Operating Officer
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions
- Volunteered to help with special projects of varying degrees of complexity
- Liaised between clients and vendors and maintained effective lines of communication
Merchandise Assistant
Home Shopping Network
01.2008 - 07.2008
- Provided administrative support to buying team by scheduling vendor meetings, preparing reports, maintaining vendor files and routine correspondence
- Entered purchase order information and created product item numbers using established systems
- Encouraged team development & assisted new team members in acclimating to the HSN buying process
- Established strong vendor relationships to maintain and support business
Office Manager/Legal Assistant
Mulholland & Knapp, LLP
06.2007 - 09.2007
- Conducted general office duties of Midtown New York location
- Managed billing and accounts receivable
- Assisted partner with coordinating busy litigation practice
- Created, maintained and updated filing systems for paper and electronic documents
- Managed office operations while scheduling appointments for department managers
Assistant Manager
Bebe, Inc
06.2004 - 05.2007
- Achieved maximum sales and profit goals through sales leadership and consistent operational performance in one of highest volume stores in New York City
- Recruited, interviewed and hired employees
- Implemented company visual presentations
- Established strong customer base as well as developed lasting relationships to better meet clientele’s needs
- Attended and helped plan promotional events and parties to introduce new fashions
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences
- Created employee schedules to align coverage with forecasted demands
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success
- Evaluated employee performance and conveyed constructive feedback to improve skills
Education
Bachelor of Science - Business Administration
University of South Florida
Tampa, FL2005
Skills
- Communications management
- Business Development
- Marketing and advertising
- Business administration
- Documentation and reporting
- Administrative support
Timeline
Lead Marketer
Marketing Direction
01.2016 - 08.2021
Owner and Marketing Consultant
Creative Chemistry
10.2015 - Current
Business Development & Marketing Coordinator
Phelps Dunbar, LLP
12.2011 - 02.2016
Marketing Director
Forizs & Dogali, P.A
03.2010 - 11.2011
Marketing and Administrative Assistant
Carlton Fields, P.A
07.2008 - 02.2010
Merchandise Assistant
Home Shopping Network
01.2008 - 07.2008
Office Manager/Legal Assistant
Mulholland & Knapp, LLP
06.2007 - 09.2007
Assistant Manager
Bebe, Inc
06.2004 - 05.2007
Bachelor of Science - Business Administration
University of South Florida
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