Brooke Aberle
Summary
My name is Brooke Aberle and I am a highly-motivated professional with desire to take on new challenges. I believe my strong work ethic, adaptability, creative mindset and exceptional interpersonal and leadership skills will make me an excellent candidate for Patriot Dealership Group's marketing team. Passionate about social media, media marketing, public relations.
Overview
3
3
years of professional experience
Work History
Social and Digital Media Publishing Coordinator
The Players' Tribune
New York City, NY
06.2023 - Current
- Assist in the social and digital rollout of new stories, including synchronized publishing with athletes.
- Help shoot, edit, and publish mobile videos for all social platforms.
- 2024 social on the ground videos reached 31M+ views, 20M impressions across all platforms
- Managed the development and distribution of branded social content on various digital platforms.
- Published new website pages and managed site metadata, SEO, and keywords for TPT's website
- Collaborated with internal teams to ensure adherence to publishing calendar
- Curate TPT's voice through social copy across all platforms, including but not limited to YouTube, Instagram, Twitter, Facebook, and LinkedIn.
- Assisted in tracking and reporting social and digital metrics
Social Media Lead
Washington State University Athletics
Pullman, WA
08.2022 - 05.2023
- Manage Instagram, Twitter, Facebook, and TikTok accounts for men's and women's basketball, baseball, volleyball, women's soccer, and the main WSU Athletics.
- Coordinated the production of social media strategies and content posting calendars for all WSU Athletics social media platforms.
- Managed and provided training for a team of eight student interns as part of the WSU Athletics social media internship.
Digital Media Intern
United States Golf Association - USGA
Far Hills, NJ
04.2022 - 12.2022
- Internship focused on content, product management, and analytics.
- Updated YouTube, XUMO, and USGA OnDemand digital platforms with current relevant content.
- Enhanced visibility by sharing edited championship highlights on appropriate social media channels
Social Media Intern
Washington State University Athletics
Pullman, WA
04.2021 - 08.2022
- Shoot, edit and produce photos and mobile videos for gamey social media coverage across Instagram, Facebook, Twitter and TikTok accounts for WSU Athletics.
- Assist social media manager in shaping relatable and relevant social presence across all social media platforms.
Social Media Marketing Intern
McDonald's Golden State Restaurant Group
Stockton, CA
06.2021 - 06.2022
- Managed Golden State Restaurant Group's social media accounts, such as Instagram and Facebook.
- Created content to collaborate with corporate marketing initiatives and promotions to maximize results.
Education
Bachelor of Arts - Communication & Technology, Public Relations
Washington State University
Pullman, WA05-2023
Timeline
Social and Digital Media Publishing Coordinator
The Players' Tribune
06.2023 - Current
Social Media Lead
Washington State University Athletics
08.2022 - 05.2023
Digital Media Intern
United States Golf Association - USGA
04.2022 - 12.2022
Social Media Marketing Intern
McDonald's Golden State Restaurant Group
06.2021 - 06.2022
Social Media Intern
Washington State University Athletics
04.2021 - 08.2022
Bachelor of Arts - Communication & Technology, Public Relations
Washington State University
Similar Profiles
SARAH SHAWSARAH SHAW
Server Assistant at VIP Venue (The Players Club), The Players Golf Tournament at TPC SawgrassServer Assistant at VIP Venue (The Players Club), The Players Golf Tournament at TPC Sawgrass
Josiah JacksonJosiah Jackson
Salesforce Administrator at Tribune Content AgencySalesforce Administrator at Tribune Content Agency
Claudia VoldClaudia Vold
Administrator at Minnesota Star TribuneAdministrator at Minnesota Star Tribune
Laura CrawfordLaura Crawford
Social Media Digital Content Coordinator, Writer at Independent ContractorSocial Media Digital Content Coordinator, Writer at Independent Contractor
Nikos MichalsNikos Michals
Digital Associate/Social Media Coordinator at Heartland SignalDigital Associate/Social Media Coordinator at Heartland Signal