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Brooke Abney
Chicago,IL
Summary
Transformation driver with breadth and depth of experience holistically planning, buying, and measuring media across traditional TV to programmatic. Seeking digital and investment transformation role that showcases my deep product and marketplace landscape knowledge, appetite to innovate and ultimately drive business results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Partner Lead
Google
09.2021 - 09.2024
- Client lead for $250M+ annually, managing client and agency relationships, deal negotiation (JBPs, commercial commitments, measurement studies) and governance, innovation roadmapping and annual strategic planning for Big Box retailers
- Drove 30%+ growth despite average client sales down -7% with focus on YouTube and programmatic media
- Co-led pod of five including pipeline management and multi-quarter business plans rooted in data and consumer insights
- Hosted multiple 20+ person C-level executive summits with focus on innovation and future-proofing organizational structure
- First within sales division to successfully close $2.5M "Influencer" Upfront
Executive Director, Investment Activation
PHD Media
01.2021 - 09.2021
- Led holistic video strategy for PHD brands, working across strategy, investment, activation and marketing science groups to create strategies that reflect changing marketplace dynamics for advertisers and PHD
- Supported new business efforts and pitch presentations, resulting in 3 new business wins and more than $100M in revenue
Director, Programmatic Video
Omnicom Media Group
10.2016 - 01.2021
- Led US programmatic video strategy for OMG brands, directing $150+M inventory investment, format innovation and technology utilization
- Worked with publishers and platforms to co-create first-to-market and exclusive products for OMG brands
- Spearheaded OMG’s official video brand safety guidelines
- Worked with key supply sources (SSPs) in digital ecosystem to champion first-to-market initiatives like ads.txt, eliminating ad fraud and unnecessary players in the supply chain
- Managed team of 4 analysts and product managers
Manager, Programmatic
Accuen (Omnicom Media Group's Trading Desk)
01.2015 - 10.2016
- Managed $20M+ year across tech and CPG portfolios programmatic media, using data-driven planning to deliver against business goals
Sr. Manager
Adknowledge (now AdParlor)
03.2012 - 01.2015
- Led SSP and publisher supply management, working with DSP partners to evangelize product offering and communication to platform buyers
Education
Journalism -
University of Kansas
Lawrence, KS01.2011
Skills
- Digital Media
- Programmatic
- Sales
- Leadership
- Measurement
- SPO
- Brand Safety
- Deal Negotiation & Contracting
- Project Management
- Innovation mindset
Affiliations
- CIMA Board of Directors (2016-2018)
- Harvard Business Review Contributor
Interests
Certification
Amazon Advertising
DV360
Google Ads
Google Analytics
Google Drive Suite
Google Data Studio
Google Merchant Center
Microsoft Office Suite
MMM
Jira
The Trade Desk
Yahoo DSP
Timeline
Partner Lead
Google
09.2021 - 09.2024
Executive Director, Investment Activation
PHD Media
01.2021 - 09.2021
Director, Programmatic Video
Omnicom Media Group
10.2016 - 01.2021
Manager, Programmatic
Accuen (Omnicom Media Group's Trading Desk)
01.2015 - 10.2016
Sr. Manager
Adknowledge (now AdParlor)
03.2012 - 01.2015
Amazon Advertising
DV360
Google Ads
Google Analytics
Google Drive Suite
Google Data Studio
Google Merchant Center
Microsoft Office Suite
MMM
Jira
The Trade Desk
Yahoo DSP
Journalism -
University of Kansas
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