Brooke Boutchie
Campaign Management
New York,NY
Summary
Results-driven marketing professional with experience managing large-scale digital campaigns and client relationships across global markets. Skilled in performance optimization, cross-functional collaboration, and data analysis using tools like Salesforce, Jira, and Tableau. Recognized for leadership in geo-expansion and strategic growth initiatives, with a Master’s in Business Analytics.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Strategic Campaign Manager (Amazon)
AdMarketplace
New York, New York
02.2025 - Current
- Key contributor on the Amazon Client Management team, managing core processes including batch launches, supply health checks, and inputs for forecasting models.
- Led cross-functional collaboration and project management during promotion periods; accountable for preparing internal updates, client communications, and ensuring quality of deliverables.
Campaign Manager
AdMarketplace
10.2024 - 02.2025
- Lead on 12 large-scale paid media campaigns across U.S. and global markets, optimizing performance to hit target goals (ROAS, CPA, CPC).
- Developed growth and retention strategies, leveraging data-driven insights to improve customer engagement (A/B testing, geo-targeting, and keyword optimizations).
- Earned the company’s “Five C” award for Collaboration through leadership efforts in major geo-expansion projects.
Campaign Specialist
AdMarketplace
01.2023 - 10.2024
- Created daily, weekly, and monthly performance recaps, analyzing key data points to drive retention and budget increase opportunities.
- Spearheaded geo-expansion initiatives in collaboration with the UK office, successfully launching campaigns in 8 new international markets.
Campaign Management Intern
AdMarketplace
05.2022 - 08.2022
Digital Marketing & E-commerce Internship
St. Peter’s University
Jersey City, New Jersey
04.2021 - 05.2022
- Created and monitored search and social display campaigns across Google, Bing, Facebook, Instagram, Snapchat & TikTok.
- Responsible for testing ad creatives, ad copy, keywords, and audiences to optimize conversion performance.
- Provided monthly performance and budget recommendations using Excel to manage allocation (90K/mth) for external partners and agencies.
Education
Master of Science - Business Analytics
Saint Peter’s University
Jersey City, NJ 08.2018 - 05.2023
Skills
Social ad platforms
Google Analytics
Keyword research
Project management
CRM management
Media planning
SEO
Tableau expertise
Salesforce
Account management
Timeline
Strategic Campaign Manager (Amazon)
AdMarketplace
02.2025 - Current
Campaign Manager
AdMarketplace
10.2024 - 02.2025
Campaign Specialist
AdMarketplace
01.2023 - 10.2024
Campaign Management Intern
AdMarketplace
05.2022 - 08.2022
Digital Marketing & E-commerce Internship
St. Peter’s University
04.2021 - 05.2022
Master of Science - Business Analytics
Saint Peter’s University
08.2018 - 05.2023
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