BROOKE CARTER
San Francisco,CA
Summary
Dynamic executive leader and strategic visionary with over 15 years of transformative leadership in global sales, marketing, and strategic partnerships within Fortune 500 environments. Renowned for architecting revenue-driving strategies and directing high-impact global initiatives that significantly enhance bottom-line growth. Expertise in aligning business objectives with customer-centric experiences fosters consistent revenue expansion while cultivating high-performing teams through targeted talent development, resulting in impressive double-digit revenue increases. Seeking VP or similar roles in sales or business development within a forward-thinking tech company to leverage skills in corporate strategy, stakeholder communication, and operational optimization for sustained organizational success.
Overview
14
14
years of professional experience
Work History
Sr. Manager, Cloud Alliances and Marketplaces
Rubrik
04.2025 - Current
- Developed comprehensive account plans, leading to stronger partner engagement and increased sales opportunities.
- Streamlined internal communication processes for more efficient coordination between cross-functional teams.
- Implemented an alliance management framework that improved tracking of partnership performance metrics across multiple departments.
- Advocated for partner needs internally, fostering a culture of collaboration and mutual success between the organization and its valued partners.
- Formed strategic alliances with complementary businesses that proved mutually beneficial by increasing overall market share within a given sector while reducing competition.
- Developed comprehensive strategies to drive growth and business expansion via strategic alliances.
- Increased sales revenue by implementing effective marketing strategies and forming strategic alliances with key industry partners.
- Represented company and promoted products at conferences and industry events.
SaaS Sales Director
RUBRIK
01.2024 - 04.2025
- Defined and executed sales plans for the assigned territory to meet and exceed quota through prospecting, qualifying, managing and closing sales opportunities
- Developed and managed sales pipeline to move many strategic transactions through the sales process concurrently
- Identified and closed opportunities for growth working with a mix of account (SLED, Healthcare, Enterprise)
- Presented Rubrik solutions within complex data center design environments
- Co-sold and strategized with direct field team, partners, distributors and value-added resellers to enable rapid growth
- Created sales and marketing strategies about the local market opportunity and identification of new business opportunities and channel partner
Senior Director, Strategic Partnerships & Growth
ADOBE
01.2022 - 01.2023
- Designed and executed growth initiatives to achieve key strategic priorities and performed Chief of Staff duties for the VP of Growth.
- Collaborated with sales, customer success, business development, solution consulting, sales operations, and marketing to build cross-functional relationships, drive strategic organizational initiatives, and align key business performance priorities.
- Partnered with leaders across the world-wide field operations (WWFO) to learn their business, identify opportunities, and take on projects within their business.
- Participated in the preparation and execution of internal, partner, and customer-facing meetings.
- Optimized ecosystem governance by driving communication and team collaboration strategies, establishing consistent meeting schedules, reporting structures, and cadence to surface key themes, areas of need, and business impact.
- Enhanced Adobe products and created direct bookings by collaborating with ecosystem leadership to establish unique technology and system integrator (SI) partnerships to conduct audits and implement business process improvements.
- Achieved target of $30M ASV in FY23 pipeline by supporting new go-to-market (GTM) partnership initiatives including content supply chain motions and evaluating GTM programs to assess strengths and identify areas of improvement.
- Contributed to a culture of high performance and inclusive leadership by assisting with the recruitment of strong leaders and building a strong bench of future leaders for succession planning.
Executive Vice President, Corporate Development & Strategy | President, Inxeption Marketplace
INXEPTION
01.2021 - 12.2021
- Led a team of 15 professionals to create and expand an innovative supply chain platform and B2B marketplace across industry verticals.
- Transformed customer insights to realize high-impact growth by fostering and expanding enterprise partnerships to support rapid business development.
- Identified potential acquisitions and led acquisition planning, negotiations, and execution, conducting due diligence and valuations.
- Created feedback mechanisms and led the development of scalable solutions.
- Achieved 45% growth by pioneering the vision and spearheading the development of Inxeption Marketplace; created processes, established goals and targets, defined key performance indicators (KPIs), and managed the deal pipeline.
President, Enterprise Sales
UNITED PARCEL SERVICE, INC. (UPS)
01.2020 - 12.2020
- Spearheaded a $10B portfolio, creating the corporate vision and guiding long-range strategic planning with profit and loss responsibility for global product management and sales development processes.
- Managed a cross-functional organization, supervising a leadership team of regional vice presidents, sales directors, and zone managers with responsibility for the performance of 350+ employees in total.
- Redefined organizational structure, oversaw major pricing decisions, and performed monthly financial evaluations of company results.
- Won a $35M conversion account and successfully expanded the customer base during the COVID-19 by enabling customers with new inventory management, software, and customized support options.
- Recognized throughout the organization as the only team with double digit growth in 2020, demonstrating strong, flexible leadership during the pandemic and implementing effective change management techniques.
- Streamlined talent management, leadership development, and performance-based compensation processes across sales and marketing teams world-wide.
Vice President, Marketing Operations
UNITED PARCEL SERVICE, INC. (UPS)
01.2019 - 12.2019
- Lead a team of 55 professionals to execute regional and international marketing campaigns and customer-focused programs, establishing performance benchmarks and preparing company-wide sales forecasts and workflows while serving as chief of staff for the chief marketing officer.
- Partnered with corporate strategy and marketing leadership to develop growth strategies focused on non-traditional, high-growth opportunities for presentation to leadership.
- Prepared progress reviews and marketing trend updates for the executive team and board of directors.
- Oversaw staffing and training of national and global marketing teams.
- Built the first ever Global Customer Insights team charged with researching, analyzing, and preparing competitive intelligence reports; disseminated information via Board of Directors presentations, a podcast, and monthly newsletters.
- Improved team performance by cultivating internal leadership pipelines and supporting talent planning through the delivery of professional development coaching on topics such as teamwork, engagement, and multi-site leadership.
- Harnessed marketing insights revealed by intelligence to drive multiple marketing campaign strategies from conception to launch in partnership with cross-functional teams.
Managing Director / Director, Sales
UNITED PARCEL SERVICE, INC. (UPS)
01.2016 - 12.2019
- Established business objectives and drove growth to increase district sales while achieving high levels of customer satisfaction.
- Direct 250 sales people, solutions consultants, sales operations, and administrative staff to manage key portfolios totaling up to $2B, charged with hitting growth targets year over year.
- Advised internal and external stakeholders by reviewing proposals, negotiating prices, and recommending vendors.
- Coordinated schedules, determined priorities, and established and maintained strong working relationships with the business planning unit (BPU).
- Ranked first out of 19 sales teams, leading 250 employees to the International World of Champions; built, managed, and trained a top performing team of professionals that included sales directors, area sales managers, account executives, and sales operations specialists.
- Optimized sales operations by drawing on individual team members strengths and increased efficiency as a key contributor to the company's digital transition by assisting with the roll out of the Salesforce CRM tool.
Director, Enterprise Accounts / Field Channel Marketing Analyst
UNITED PARCEL SERVICE, INC. (UPS)
01.2012 - 12.2016
- Guided the design and execution of targeted campaigns for maximizing revenue and profit through new product launches managing a $50M book of business.
- Oversaw brand management initiatives and developed agency relationships.
- Maintained excellent customer service to cultivate relationships and increase upsells.
- Monitored and tracked program compliance.
- Grew the base by 22% for the industrial / automotive industry in the assigned districts of Georgia, North Carolina, and South Carolina.
- Promoted from Account Executive within 1 year of service; acknowledged for consistent ratings of “Top Tier” on employee evaluations.
Education
Master of Business Administration (M.B.A.) - Global Business
Georgia Institute of Technology
Bachelor of Science (B.S.) - Commerce & Business Administration, Emphasis in Marketing
University of Alabama
Senior Leadership Development Program -
IESE Business School
Certification in Global Leadership - undefined
Beijing University of Posts and Telecommunications
Leading Strategic Change - Executive Education in Business - undefined
Columbia Business School
Skills
- Executive Leadership
- Sales Operations Management
- Strategy Development
- Global Revenue Expansion
- Strategic Partnerships
- Cross-Functional Collaboration
- Stakeholder Management
- P&L Oversight & Cost Optimization
- Talent Development & Team Building
- Sales Enablement
- Business Process Improvement
- Project Management
- Innovative Marketing
- Customer-Centric Growth Initiatives
Professional Development
- Senior Leadership Development Program, IESE Business School
- Certification in Global Leadership, Beijing University of Posts and Telecommunications
- Leading Strategic Change - Executive Education in Business, Columbia Business School
Timeline
Sr. Manager, Cloud Alliances and Marketplaces
Rubrik
04.2025 - Current
SaaS Sales Director
RUBRIK
01.2024 - 04.2025
Senior Director, Strategic Partnerships & Growth
ADOBE
01.2022 - 01.2023
Executive Vice President, Corporate Development & Strategy | President, Inxeption Marketplace
INXEPTION
01.2021 - 12.2021
President, Enterprise Sales
UNITED PARCEL SERVICE, INC. (UPS)
01.2020 - 12.2020
Vice President, Marketing Operations
UNITED PARCEL SERVICE, INC. (UPS)
01.2019 - 12.2019
Managing Director / Director, Sales
UNITED PARCEL SERVICE, INC. (UPS)
01.2016 - 12.2019
Director, Enterprise Accounts / Field Channel Marketing Analyst
UNITED PARCEL SERVICE, INC. (UPS)
01.2012 - 12.2016
Bachelor of Science (B.S.) - Commerce & Business Administration, Emphasis in Marketing
University of Alabama
Certification in Global Leadership - undefined
Beijing University of Posts and Telecommunications
Leading Strategic Change - Executive Education in Business - undefined
Columbia Business School
Master of Business Administration (M.B.A.) - Global Business
Georgia Institute of Technology
Senior Leadership Development Program -
IESE Business School
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