Summary
Overview
Work History
Education
Timeline
Generic

Brooke Collins

New York,NY

Summary

Innately creative individual with a proven track record of developing and implementing successful PR strategies and innovative creative campaigns. Adept at building and maintaining strong media relationships, managing cross-functional teams, and driving brand awareness. Skilled in crafting compelling narratives and content that resonate with target audiences. Proven ability to integrate traditional and digital marketing channels to maximize reach and engagement. Strong leadership and communication skills, with a keen eye for detail and a commitment to delivering results in dynamic and fast-paced environments.

Overview

8
8
years of professional experience

Work History

Assistant Account Executive, PR & Activation

CerconeBrownCompany
06.2023 - Current
  • Prepare client presentations and reports, showcasing campaign results and future recommendations
  • Media Relations: Cultivate relationships with media outlets to secure coverage and maintain positive client image
  • Activation Planning: Contributed to the planning and on site execution of experiential activations to enhance brand visibility
  • Client Communication: Effectively communicated with clients to understand their needs and provided timely updates on project progress
  • Writing and Editing: Produced high-quality content, including press releases, pitches, and promotional materials
  • Intern Coordination: Manage the intern recruitment process, including advertising positions, screening resumes, and conducting interviews
  • Conduct orientation sessions for new interns, providing an overview of company culture, policies, and expectations
  • Monitor campaign performance and provided insights for optimization
  • Handled invoicing, budget tracking, and other financial aspects related to client accounts.

Freelance Creative Director

BAM Studios
01.2021 - Current
  • Oversee vendors including photographers, illustrators and animators as they bring the campaign to life
  • Strategized, architected, directed campaign strategy, social content, + events
  • Provided direction and detailed scout planning for photo and video shoots
  • Ensure that all work aligns with our unique brand DNA and brings the brand to life in a disruptive and differentiated way.

Account Coordinator, PR & Activation

CerconeBrownCompany
05.2022 - 05.2023
  • Creatively contributed to media strategies, including development of proactive pitch angles, media mailer concepts and event ideas
  • Lead coordination of client collateral and image assets for requesting media, prepare meeting agendas and send recaps after each call, overseeing regular activity report and recap documents
  • Coordinated logistics for events and activations, ensuring smooth execution and positive audience engagement
  • Conducted media monitoring to track coverage and sentiment, providing valuable insights for campaign adjustments
  • Compiled media reports and analyzed data to measure the impact of PR efforts.

Senior Associate Apprenticeship

Venture PR
04.2022 - 06.2022
  • Participate in creative brainstorms for PR campaigns
  • Craft strategic and insightful speaking messaging points for clients
  • Network and build relationships with media across mainstream news, business, tech, consumer/lifestyle, and trade outlets to secure top-tier coverage
  • Research journalists and develop target media lists for client campaigns
  • Managed administrative tasks, including scheduling meetings, coordinating travel, and maintaining organized project files.

Merchandising Lead

Bloomingdale's
09.2020 - 09.2021
  • Organized merchandise for events, executed markdowns, returns-to-vendors, reticketing projects, replenishment and processing of damages with, organized product presentation, and easy to navigate back of house stockrooms
  • Educated and trained 10 associates on brand policies & techniques to ensure every customer received the best shopping experience
  • Connected with guests on the floor to assess their unique needs, provide technical product education, and incorporated omnichannel programs into a seamless end-to-end guest experience.

Alumni Association Content Manager

St. John's University
09.2017 - 05.2021
  • Managed execution of at least 20 alumni events throughout the year by planning locations, creating invitations, inviting guests, attending events, greeting, and directing attendees
  • Reviewed performance of content on Quadmail by capturing and assessing analytics figures
  • Hand-crafted over 50 email marketing content on Quadmail and collaborated with Marketing Associate to implement and deliver email campaigns
  • Created content for over 100 communications of event descriptions on stjohns.edu
  • Conducted interviews and wrote published articles for stjohns.edu.

Public Relations Assistant

Gale Branding
01.2019 - 12.2019
  • Conducted market research and analysis through Instagram and Cision to support PR plans and pitches to clients
  • Assisted with planning and execution of 4 client events including launch parties
  • Created and gathered marketing materials for 5 beauty brands' press kits.

Merchandiser & Sales Associate

Gap
05.2016 - 11.2018
  • Boosted sales by implementing effective merchandising strategies and visually appealing displays.
  • Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
  • Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
  • Collaborated with store management to develop promotional plans and execute timely merchandise resets.

Public Relations Intern

Seventh House PR
01.2018 - 05.2018
  • Supported celebrity outreach including tracking celebrity trends and pulling/shipping gifts from office
  • Managed PR closet and charts by logging inventory received from sample requests using FashionGPS
  • Fulfilled sample requests for magazines, celebrities, and product placement
  • Performed clerical tasks for senior team members.

Education

Bachelor of Science -

St. John's University
Jamaica, NY
2021

Timeline

Assistant Account Executive, PR & Activation

CerconeBrownCompany
06.2023 - Current

Account Coordinator, PR & Activation

CerconeBrownCompany
05.2022 - 05.2023

Senior Associate Apprenticeship

Venture PR
04.2022 - 06.2022

Freelance Creative Director

BAM Studios
01.2021 - Current

Merchandising Lead

Bloomingdale's
09.2020 - 09.2021

Public Relations Assistant

Gale Branding
01.2019 - 12.2019

Public Relations Intern

Seventh House PR
01.2018 - 05.2018

Alumni Association Content Manager

St. John's University
09.2017 - 05.2021

Merchandiser & Sales Associate

Gap
05.2016 - 11.2018

Bachelor of Science -

St. John's University
Brooke Collins