Brooke Cranek – Barnes
Alvin
Summary
Accomplished leader with a solid track record at Pfizer Pharmaceuticals in sales strategy and stakeholder relations. Notable achievements include top sales rankings and effective volunteer collaboration. Proficient in logistics and compliance management, ensuring successful project delivery and robust community partnerships.
Overview
21
21
years of professional experience
Work History
Superintendent Of Junior Commercial Steer Contest
Houston Livestock Show and Rodeo
03.2025 - Current
- Coordinated contest logistics to uphold ethical operations and ensure compliance with industry standards.
- Served as liaison between HLSR and exhibitors, clarifying contest rules and expectations.
- Streamlined communication between HLSR, FFA teachers, and agriculture leaders to enhance clarity on contest details.
- Ensured accuracy of contest points to validate winners effectively.
- Maintained high integrity in enforcing contest rules throughout the event.
Senior Health and Science Specialist
Pfizer Pharmaceuticals
03.2020 - Current
- Achieved top sales rankings, including #1 DSR from 2011 to 2019 and #1 TM in 2014.
- Led re-launch of Embeda with high-priority physicians, sustaining national #1 rank and driving product awareness.
- Oversaw product growth with physicians and specialty accounts in Greater Houston ACOs.
- Achieved significant NRx growth for Celebrex during targeted promotional periods across multiple years.
- Established relationships with local KOLs for Embeda, Lyrica, Xeljanz, and Velsipity brands, expanding presence in regional and national markets.
- Organized and spearheaded local congresses for increased company visibility and product representation.
- Developed training programs to cultivate potential leaders for management roles.
- Facilitated collaboration among 100+ volunteers, enhancing engagement and success of Houston Livestock Show and Rodeo contest.
Junior Commercial Steer Chairman
Houston Livestock Show and Rodeo
06.2019 - 06.2023
- First female to lead a 91-year-old committee, setting a historic precedent.
- Managed budget of $500,000 and identified fundraising opportunities.
- Directed 132-member volunteer roster, overseeing 18-member leadership team to enhance committee engagement.
- Planned and executed donor and contestant banquet and awards program, fostering community support and recognition.
- Developed and implemented training programs for roster members, improving onboarding and skill development.
- Conducted motivational meetings for general members and leadership team.
- Reviewed and approved all documents distributed to contestants and members.
- Reported monthly to president on committee activities and progress.
Territory Manager
Pfizer Pharmaceuticals
07.2019 - 02.2020
District Sales Representative
Pfizer Pharmaceuticals
12.2014 - 06.2019
Professional Healthcare Representative
Pfizer Pharmaceuticals
03.2011 - 12.2014
Senior Executive Sales Professional
Sanofi-Aventis Pharmaceuticals
09.2005 - 02.2011
- Accelerated formulary coverage by engaging local P&T committee members and key opinion leaders.
- Secured 2008 regional recognition for exceptional performance in Victoria territory, demonstrating leadership in sales growth and client engagement.
- Earned 2008 Sparcc Award from regional sales director and divisional sales managers for contributions to sales excellence and team success.
- Honored as 2009 Q1 and Q2 Spike Award winner selected by district manager.
- Coordinated monthly disease state meetings with joint venture partners across San Antonio, Victoria, and Lake Jackson to align strategies and enhance collaboration.
- Designed educational in-service with marketing team to raise awareness of cardiovascular disease among hospital personnel.
- Advised on brand strategy as a board member for Plavix from 2009 to 2010.
Education
Master of Science - Healthcare Marketing
Sam Houston State University
Huntsville, Texas08-2004
Bachelor of Science - Health
Sam Houston State University
Huntsville, Texas05-2003
Skills
- Event planning
- Fundraising strategies
- Project oversight
- Stakeholder engagement
- Logistics compliance
- Community partnerships
- Strategic planning
- Data analysis
- Problem-solving
- Leadership skills
- Mentorship development
- Attention to detail
Leadership Special Projects
- Nominations for Special Roles appointed by DM and RM
- 2013 Leadership Lab Participant
- 2014 Lyrica Liaison at DSR National Meeting
- 2014 Insight and drill down meeting participant
- 2017 Career Progression Achievement Award
- 2017 - 2018 Texas Star Award - May, August, January, September
- 2018 – 2025 Healthcare Businesswomen Association Houston Chapter Member
- 2019 Leaders in Legislature Participant
- 2019 Step-Up Program District Business Manager
- 2019 Nominee for Leadership Lab 2020
- 2021 DOE for Houston District
- 2022 JOY Leader for Houston District
- 2022 Leadership Assessment Center, 1 out of 18 nationally invited
- 2023 JOY Leader for Houston District
- 2024 DOE for Houston District
- 2025 DOE for Houston District
Timeline
Superintendent Of Junior Commercial Steer Contest
Houston Livestock Show and Rodeo
03.2025 - Current
Senior Health and Science Specialist
Pfizer Pharmaceuticals
03.2020 - Current
Territory Manager
Pfizer Pharmaceuticals
07.2019 - 02.2020
Junior Commercial Steer Chairman
Houston Livestock Show and Rodeo
06.2019 - 06.2023
District Sales Representative
Pfizer Pharmaceuticals
12.2014 - 06.2019
Professional Healthcare Representative
Pfizer Pharmaceuticals
03.2011 - 12.2014
Senior Executive Sales Professional
Sanofi-Aventis Pharmaceuticals
09.2005 - 02.2011
Master of Science - Healthcare Marketing
Sam Houston State University
Bachelor of Science - Health
Sam Houston State University