Brooke Elliott
Austin
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Lead
Brewco Marketing Group
03.2024 - 12.2024
- Led a 5-person team to execute integrated event marketing and communications strategies, ensuring brand consistency.
- Spearheaded product launches at events, achieving 1,300 signups—130% of the target—through targeted content and promotion.
- Leveraged data insights to optimize event strategies, boosting engagement and efficiency.
- Enhanced attendee retention with personalized marketing, fostering long-term relationships.
- Built partnerships with agencies and vendors for multi-channel campaign execution.
- Created engaging content including presentations, trend reports, and promotional assets for events.
Content Marketing Specialist
Swoon
06.2021 - 01.2024
- Developed content for sales materials, blogs, newsletters, and social media, driving $80,000 in qualified leads through compelling CTAs and optimized landing pages.
- Increased engagement with targeted content, boosting click-through rates and inquiries.
- Created a Friday video recap series to foster team collaboration, improve retention, and boost morale internally.
- Provided actionable insights with detailed analytics reports, refining content strategies for better results.
- Conducted keyword research and led A/B testing to optimize SEO, content messaging, and design, improving audience engagement for events and campaigns.
Content Marketing Specialist
GoDaddy
06.2019 - 06.2021
- Created original content for 150+ clients across industries, including restaurants, boutiques, real estate, and home services.
- Captured unique brand identity and voice to engage audiences on Facebook, Twitter, Yelp, and TripAdvisor.
- Delivered high-quality copy aligned with client goals, ensuring consistent brand focus.
- Optimized customer exposure by applying feedback and marketing trends.
- Balanced daily goals with broader initiatives in a fast-paced environment.
Marketing Intern
Arrow Electronics
06.2018 - 12.2018
- Facilitated organization-wide alignment meetings and spearheaded initiatives that drove a 45% growth in social media following, including launching a departmental Twitter presence and creating impactful product marketing collateral.
- Contributed to the development of a scalable corporate SharePoint site for 18,000 employees and collaborated with external partners to produce marketing materials for internal and external audiences.
Education
Bachelor in Integrative Marketing (Arts) -
John Carroll University
05.2019
Skills
- Content Strategy and Creation
- CRM Management
- Social Media Management
- B2B/B2C Audience Understanding
- Analytics and SEO
- Customer Research
- Inbound Marketing
- Event Marketing
- Video Graphics Creation
Certification
HubSpot Content Marketing
Google Ads
Timeline
Marketing Lead
Brewco Marketing Group
03.2024 - 12.2024
Content Marketing Specialist
Swoon
06.2021 - 01.2024
Content Marketing Specialist
GoDaddy
06.2019 - 06.2021
Marketing Intern
Arrow Electronics
06.2018 - 12.2018
HubSpot Content Marketing
Google Ads
Bachelor in Integrative Marketing (Arts) -
John Carroll University
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