Open To Work
Brooke Erickson
Denver,CO
Quote
I dwell in possibility.
Emily Dickinson
Summary
Senior Director specializing in organizational effectiveness, leadership development, and workforce strategy that drives measurable business performance. Proven at building revenue-generating learning ecosystems, designing enterprise performance systems, and leading cross-functional transformation initiatives aligned to growth, retention, and operational excellence. Recognized for modernizing talent strategy through scalable frameworks, AI-enabled development pathways, and executive coaching.
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridTimeline
Senior Director of Learning and Marketing
PSA Security Network
02.2025 - Current
Director of Learning and Development
PSA Security Network
07.2022 - Current
Manager Leadership Development & Talent Programs
White Cap Construction Supply Inc.
08.2021 - Current
Senior Learning Specialist
White Cap Construction Supply Inc.
08.2019 - Current
Learning Specialist
National Vision Inc.
04.2018 - 08.2019
General Manager
National Vision Inc.
05.2016 - 04.2018
Store Manager
Luxottica
07.2013 - 05.2016
Master of Science - Strategic Leadership
Black Hills State University
Bachelor of Arts - Mass Communications
University of North Dakota
Skills
- Organizational Development
- Adult Learning Theories
- Learning management systems
- Organizational Effectiveness
- Leadership & Talent Development
- Workforce Strategy
- Performance Management Systems
- Revenue & Ecosystem design
- Strategic Partnerships
- Change Leadership
- Organizational Design
- Marketing & Branding Strategy
- AI-Enabled Talent Solutions
- Sponsorship & Growth Frameworks
- Disc Assessment Facilitator
- Instructional Design
- Facilitation and Public Speaking
Work History
Senior Director of Learning and Marketing
PSA Security Network
Denver, CO
02.2025 - Current
- Lead enterprise strategy across Learning & Development, Marketing, performance systems, and workforce initiatives serving a national member network.
• Built PSA University into a seven-LMS, revenue-generating ecosystem supporting 1,000+ active learners annually while significantly reducing LMS infrastructure costs compared to traditional enterprise platforms.
• Designed and implemented enterprise performance management frameworks, leadership development pathways, and feedback systems strengthening accountability and leadership capability across departments. - Established scalable sponsorship management and ROI frameworks for technology partners, improving cross-functional alignment and revenue performance.
- Direct national launch campaigns, loyalty initiatives, and workforce programs increasing engagement, retention, and brand impact.
- Implement AI-driven career mapping and personalized development pathways modernizing workforce enablement.
- Serve as executive advisor and leadership coach supporting senior leaders and member organizations.
Director of Learning and Development
PSA Security Network
Denver, CO
07.2022 - Current
- Architected PSA’s enterprise learning strategy and launched PSA University, scaling adoption from 2.9% to 53.6% of member companies (8 to 150 of 280 organizations).
- Designed and implemented a revenue-generating L&D business model through strategic partnerships with technical and soft-skills providers, transforming learning into a scalable ecosystem.
- Created recurring revenue streams while reducing training and LMS infrastructure costs for PSA and member companies.
- Built standardized operating frameworks and success metrics enabling sustained adoption, consistent delivery, and long-term growth.
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Manager Leadership Development & Talent Programs
White Cap Construction Supply Inc.
Brookhaven, GA
08.2021 - Current
- Lead talent programs such as Career Development Program, New Manager Onboarding Program, and Internship Program, etc.
- Enhancements to Career Development Program; structural framework, curriculum design, and career tracks implementation, and program insights.
- Oversee 8 regional champions, 70+ associates (program) experience; and managed overall execution of program from recruiting to graduation.
- Designed courses (VILT and eLearning courses) to develop new leaders within organizational structure.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Coached leaders on important skills that will influence current leadership and management goals.
- Conducted research on relevant philosophies and materials to achieve training objectives.
- Executed newly design assessment/performance management of all associates in Talent Programs.
Senior Learning Specialist
White Cap Construction Supply Inc.
Norcross, GA
08.2019 - Current
- Managed the White Cap Career Development Program; program management, coordination, facilitation, content development and web design
- Developed curriculum for eLearning courses, ILT, and VILT workshops
- Created the content for Foundational Sales Training program; implemented the successful "Training in a Box" launch
- Master Facilitator for all training programs, utilizing Zoom for VILT leadership and sales workshops
- Designed and created SharePoint pages: Sales Training Hub, Functional Connector, Career Development Program, Internship Toolkit, and the Onboarding Toolkit
- Conducted and analyzed gap analysis in order to make enhancements and recommendations for learning initiatives
- Created sales videos for e-learning courses (produced video scripts, collaborated with production team, and led filming initiatives).
- Created and produced all bi-weekly Micro-learnings. 83% open rate vs. average company-wide open rate of 50%.
- Applied Return on Investment (ROI) tactics, creating surveys/assessments, and collecting data
Learning Specialist
National Vision Inc.
Duluth, GA
04.2018 - 08.2019
- Facilitated leadership workshops for assistant manager, general managers, area managers, and district managers.
- Work closely with vendors; flight agents, hotel representatives, and stakeholders to produce successful workshops.
- Collaborated with LMS admins of (Cornerstone Learning Management System.
- Facilitated leadership workshops for over 250 managers in 2018.
- Created and implemented new leadership curriculum for instructor led workshops.
- Fostered productive learning environments, inclusive and supportive.
- Developed activities and integrated technology to diversify engagement.
- Planned and executed trainings to promote effective business management and leadership skill development.
- Assisted in designing and implementing e-learning content.
General Manager
National Vision Inc.
Saint Paul, MN
05.2016 - 04.2018
- Oversaw highest volume store in district.
- Successfully led team in positive sale trends for two years (avg. of 10% over).
- Implemented, designed, and facilitated first mentorship program within district.
- Led trainings for area managers, general managers, and sales associates to achieve sales results.
- Maintained district budgets; trained managers on P&L
- Trained, hired, and coached staff to ensure results (oversaw between 40-60 Associates).
Store Manager
Luxottica
Saint Paul, MN
07.2013 - 05.2016
- Interviewed job candidates and made staffing decisions across region.
- Trained and evaluated personnel in sales across region.
- Led weekly store meetings for all employees.
- Increased sales volume by 13% in less than 1 year.
- Trained new associates on POS system and key sales tactics.
- Implemented and created mentorship program LIFT, increased employee retention by 22%. Five Optical Team Members promoted to Optical Team Leads.
- Increased profits through identifying training improvements needed within region.
Education
Master of Science - Strategic Leadership
Black Hills State University
Spearfish, SD2015
Bachelor of Arts - Mass Communications
University of North Dakota
Grand Forks, ND2011
Non-Profit
Founder, Soulshine Leadership
www.soulshineleadership.com
- Non-Profit Leadership services.
- Promote internal leadership practices.
- Designed and Manage SL platform, blogs, spotlight interviews, and coaching sessions.
- Led over 40 free career/leadership individual coaching sessions..
- Manage/Influence team of contributing leaders (writers, editors, photographers, and marketing specialists).
- Develop and execute marketing programs and general business solutions (social media) resulting in increased company exposure.
Certification
- Crisis leadership, Black Hills State University, 2013-14