Brooke Goldstein
New York,NY
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
8
8
years of professional experience
Work History
SENIOR BRAND MARKETING MANAGER
Bond Vet
01.2019 - Current
- Developed a go-to-market strategy for the launch of 50+ clinics across the Northeast, driving significant brand awareness and client acquisition
- Spearhead PR efforts, overseeing media relations, crafting impactful press opportunities, and landing top publications including NY Times, CNBC, Wall Street Journal, Fortune
- Develop and create highly effective social media strategies, resulting in the creation of engaging content and driving significant customer acquisition
- Lead community efforts in each region including IRL events, local partnerships, and guerrilla marketing
- Manage end-to-end influencer marketing campaigns, from identifying influential individuals to nurturing relationships and assessing campaign success through data-driven metrics
- Develop strategic partnerships both local and regional to support marketing objectives and campaigns
- Spearhead all aspects of retail marketing, including dynamic product development, innovative packaging design, impactful brand visuals, and strategic sales initiatives
BRAND STRATEGIST
Brand Yourself
01.2017 - 01.2019
- Strategically crafted results-driven branding campaign strategies for clients that encompassed the entirety of the client's goals, core values, mission and target audience
- Secured earned media placements for clients in prestigious publications such as Forbes, Wired, Entrepreneur, Inc., and Fortune, enhancing their brand visibility and credibility in the industry
- Drove impactful brand presence and engagement through the creation of captivating social media content, leveraging a wide range of skills including expert video editing, meticulous photo editing, strategic calendar planning, and proactive influencer outreach
- Executed SEO, digital marketing, and social media campaigns in accordance with client's objectives and general best practices
- Launched, managed, and tracked on paid campaigns through social media profiles, AdWords, Taboola, and Outbrain.
Education
Bachelor of Arts - Journalism
University of Arizona
Arizona05.2016
Skills
- Brand Strategy
- Video Editing
- PR & Media
- Event Planning
- Facebook Analytics
- Influencer Marketing
- Social Media Strategy
- Event Coordination
- Brand Positioning
- Communications
- Media Planning
Timeline
SENIOR BRAND MARKETING MANAGER
Bond Vet
01.2019 - Current
BRAND STRATEGIST
Brand Yourself
01.2017 - 01.2019
Bachelor of Arts - Journalism
University of Arizona
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