Brooke Himmelberger
Shillington,PA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in marketing strategy, brand management, vendor relations, negotiations, and cross-functional collaboration. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
Work History
Marketing Manager
APR Supply Co.
2022.08 - Current
- Vital role in developing, creating and implementing creative go-to-market plans for key vendor partners
- Responsible for developing Best in class proposal-based channel marketing strategies for core customers outreach
- Cultivating collaborative relationships with 50+ key suppliers to maintain position of company as premier distributor and ensure MDF and Co-op objectives are met
- Identify additional incremental marketing opportunities to increase marketing profit goal
- Lead cross-departmental planning, establish milestones, track progress, drive mutual performance, and meet deadlines
- Analyze and achieve ongoing measurement goals based manufacturer investment, Marketing activity utilization, manufacturer satisfaction and revenue growth
- Ascertain purchasing team objectives and design marketing plans to meet those goals
- Assess market opportunities and determine best fit engagement campaigns
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Senior Account Manager
Taylor Market Media Group, Inc. DBA SMP
2013.05 - 2022.02
- Lead member of CRM (Customer Relationship Management) software team responsible for managing 25+ multi-million dollar, national and international durable goods distributorship client base, representing 50% of annual revenue
- Managed end-to-end project implementation, ensuring on-time and on-budget delivery
- Developed and maintained positive customer relationships, serving as primary contact and facilitating key meetings
- Demonstrated project leadership, explaining technical intricacies to stakeholders and delivering project status presentations
- Planned and executed implementation and training plans, including risk mitigation
- Coached over 200 executive teams boosting sales penetration and return on investment within one year
- Identified multiple opportunities to cross-sell additional products to existing clients
- Acted as Product Specialist for integrated marketing automation module, personal upsells brought in $10k in monthly revenue
- Boosted client satisfaction by effectively managing and resolving account issues.
- Streamlined account management processes, improving overall efficiency and productivity.
Marketing Manager
Fromm Electric Supply
2005.10 - 2013.05
- Responsible for strategic and tactical marketing plans, budgets and sales forecasts for $70 million 10 location electrical wholesale distributor serving industrial, commercial construction and residential markets
- Led comprehensive brand management and corporate identity efforts, utilizing print, email, social media, signage, events, and digital advertising to drive new business
- Cultivated collaborative relationships with 50+ key suppliers to uphold company's premier distributor status
- Defined clear objectives, goals, budgets, timelines, and tasks to ensure success in targeted opportunities
- Managed diverse marketing projects, including audience selection, communications, advertising, PR, product launches, events, and campaigns
- Championed CRM program as administrator, overseeing contact management, goal setting, sales pipeline, analysis, and BI reporting
- Planned and executed company-wide events, including conferences, branch events, and trade shows
- Supervised website, newsletter, and collateral content development, including brochures, sell sheets, signage, POS materials, and videos
- Secured crucial approvals from internal and external stakeholders for all marketing initiatives and programs
- Demonstrated leadership by efficiently aligning sales and marketing strategies with diverse teams
- Directed market data collection, analysis, and interpretation for short- and long-term forecasting and reporting
- Assisted in vertical and geographic market research, including market segmentation, trend comparisons, and competitor analysis to identify growth potential for acquisition, expansion targets, and new branch launches.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Education
B.S. in Business Administration with a concentration in Marketing -
Kutztown University
Kutztown, PA1 credit alumni course - Pass -
Ten Secrets To Great Project Management
Skills
- Marketing Plan Development
- Vendor Relations
- Strategic Planning
- Brand Management
- Multi-channel marketing experience
- Cross-Functional Collaboration
- Customer Relationship Management (CRM)
- Marketing Program Management
- Database Management
- Project Management
- Digital Marketing
- Verbal and Written Communication skills
- Budget Oversight
- Negotiations
- Adaptability
- Troubleshooting and Problem Solving
Awards And Associations
- Affiliated Distributors' Best Field Marketing Summit Award - Spirit of Independence, 10/2023, The winner of the AD Best Field Marketing Summit celebrates the AD member that implements the most effective and engaging Field Marketing Summit and develops the most effective strategies for supplier engagement and fueled growth.
- Affiliated Distributors' Electrical AD MVP Award - Spirit of Independence, 10/2012, The winner is a “front-line” member who has contributed a “best-in-class” idea/action, driving the message and demonstrating significant personal leadership by implementing initiatives within their organization. Leadership, dedication and work style are their most admirable traits
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteRemoteImportant To Me
Company CultureWork-life balanceCareer advancementHealthcare benefitsPersonal development programsTimeline
Marketing Manager
APR Supply Co.
2022.08 - Current
Senior Account Manager
Taylor Market Media Group, Inc. DBA SMP
2013.05 - 2022.02
Marketing Manager
Fromm Electric Supply
2005.10 - 2013.05
B.S. in Business Administration with a concentration in Marketing -
Kutztown University
1 credit alumni course - Pass -
Ten Secrets To Great Project Management
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