Summary
Overview
Work History
Education
Skills
Community Service
Timeline
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Brooke Howell

Fort Worth,TX

Summary

I'm a content marketer and brand storyteller with 10+ years of experience leading teams and collaborating cross-functionally to develop winning content and marketing strategies that drive leads, build loyalty and win love from customers.

I'm passionate about writing and crafting thoughtful, strategic content that tells a brand's story. I'm happiest when I collaborate with creatives and stakeholders to create something fresh, exciting and engaging for consumers.

Overview

12
12
years of professional experience

Work History

Brand Engagement Marketing Manager

GM Financial
05.2021 - Current
  • Lead Brand Engagement team to develop, deploy and measure content marketing strategies that make people fall in love with our brand and products.
  • Collaborate with creative teams and stakeholders across our industry to build content that is clear, consistent and compelling across all consumer touch points, including customer emails, dealer collateral, websites, chat bot, video, paid media and social media.
  • Transformed our employer brand by developing a content marketing strategy that emphasized people-first storytelling and thought leadership. Filled critical roles, reduced time to hire from months to weeks and eliminated the need for agency support, saving the company thousands of dollars.
  • Re-imagined our social media and paid media strategies to better support business objectives and drive loyalty, lead generation and brand affinity.
  • Work closely with analytics and data partners to accurately track and measure content performance and use that information to inform our actions, optimize our strategy and strengthen our team.
  • Strong project management skills and passion for detail. Proven record of delivering high impact content at high volumes, while keeping my team members—from direct reports to copywriters, designers, video editors and stakeholders—engaged, fulfilled and growing professionally.

Digital Marketing Specialist III

GM Financial
04.2018 - 05.2021
  • Developed and managed paid media strategy for Google Ads, Facebook, Instagram, X (Twitter), LinkedIn and YouTube. Drove leads, loyalty and love for existing customers and won new customers through innovative lead generation efforts.
  • Launched YouTube channel and produced engaging content that grew brand affinity and helped customers make more informed financial decisions.
  • Lead content strategy for employee experience program that engaged employees and encouraged them to belong, discover and thrive.

Consumer Communication Specialist II

GM Financial
03.2016 - 04.2018
  • Drove strategy for consumer-facing communications, including newsletters, targeted emails, financial literacy resources, marketing materials and web copy.
  • Collaborated with cross-functional teams and stakeholders to ensure a clear, consistent, and customer-centric experience across products and channels.
  • Used real-time analytics and customer feedback to adjust strategy and guide development of new messaging.

Content Development Manager

OnMessage
06.2015 - 03.2016
  • Created new business content strategy to promote best-in-class experience to consumers. Produced thought leadership, web copy, video scripts, social media content and direct mail communication for B2B and B2C leaders.
  • Translated highly complex industries, including finance, automotive, transportation management, and healthcare into relevant, informative and persuasive content that educated and inspired target audiences.

Copywriter

RSW Creative
04.2012 - 06.2015
  • Created content for Hilton Worldwide’s employee engagement communications that unified client’s vision, mission, values and messaging for 300,000 global employees across 11 brands.
  • Copywriter for HP wellness campaigns. Collaborated on communication strategies and produced print and digital materials that shared HP’s vision and motivated their 250,000+ global workforce to participate in company-sponsored health events.

Education

Bachelor of Arts - Journalism

University of North Texas
Denton, TX
12.2011

Skills

  • Content marketing
  • Strategic content planning
  • Content creation
  • Brand development and messaging
  • SEO proficiency
  • Social media marketing
  • Paid media marketing
  • Campaign management
  • Data analytics
  • Project management
  • Vendor and agency management
  • Leadership

Community Service

Served as Communications Director for The Love Pit Rescue, a 501c3 dedicated to reducing the homeless animal population in DFW. Led a team responsible for developing content and implementing marketing campaigns, managing social media, overseeing community outreach and engaging supporters. Plus, I fostered 16 dogs and helped them find forever homes.

Timeline

Brand Engagement Marketing Manager

GM Financial
05.2021 - Current

Digital Marketing Specialist III

GM Financial
04.2018 - 05.2021

Consumer Communication Specialist II

GM Financial
03.2016 - 04.2018

Content Development Manager

OnMessage
06.2015 - 03.2016

Copywriter

RSW Creative
04.2012 - 06.2015

Bachelor of Arts - Journalism

University of North Texas

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Brooke Howell