Brooke Huntley Hemphill
Virginia Beach,VA
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in Healthcare.
Overview
22
22
years of professional experience
Work History
Business Development / Director of Business Development
Virginia Beach Psychiatric Center
02.2015 - Current
- Direct the development and continuous refinement of the facility's comprehensive business development plan, within the scope of the changing health care environment.
- Assist in maintaining managed care contracts and negotiating new contracts.
- Perform market research and analysis.
- Furnish marketing advice, counsel and general staff support to all hospital departments.
- Evaluate operational issues to determine how competitive and current it is with latest trends.
- Monitor external and internal environment for development of new market segments.
- Develop marketing campaigns for new services, includes formulating a budget.
- Develop brochures, print electronic ads and social media campaigns to market hospital services.
- Inform educate and communicate programs and services to hospitals, managed care companies, business, EAP(employee assistance program) and other mental health professions.
- Manage relationships with hundreds of referral sources, generating 1,000+ calls monthly and converting 300+ into admissions. Expand referral networks and grow existing referrals through strong performance.
Business Development / Community Liaison
Virginia Beach Psychiatric Center
10.2010 - 02.2015
- Secure new business relationships with public and privately funded agencies which resulted in meeting census goals for hospital.
- Instrumental in developing new referral sources from Psychiatrists, Psychologists, LCSWs, LPCs, Family Practice Physicians, Community Service Boards, Hospitals and Law enforcement.
- Develop and execute community events.
- Conduct continuing education for healthcare professionals.
- Manage current relationships with referral sources.
- Execute action plans for specific target markets to increase patient referrals.
- Communicate competitor information to Marketing Director and developed competitive analysis, assist in the development of annual strategic planning.
- Selected for Business Development Director Training in Colorado.
- CPR Certified/CPI Nonviolent Crisis Intervention training/Suicide Awareness training.
Business Development /Community Liaison
Highlands Behavioral Health
01.2008 - 10.2010
- Secure new business relationships with public and privately funded agencies which resulted in meeting census goals for hospital.
- Instrumental in developing new referral sources from Psychiatrists, Psychologists, LCSWs, LPCs, Family Practice Physicians, Community Service Boards, Hospitals and Law enforcement.
- Develop and execute community events.
- Conduct continuing education for healthcare professionals.
- Manage current relationships with referral sources.
- Execute action plans for specific target markets to increase patient referrals.
- Communicate competitor information to Marketing Director and developed competitive analysis, assist in the development of annual strategic planning.
- Selected for Business Development Director Training in Colorado.
- CPR Certified/CPI Nonviolent Crisis Intervention training/Suicide Awareness training.
Manager of Business Development / Account Manager
HospiScript Services
07.2005 - 01.2008
- Hired to reposition (by traveling) and, expand market penetration, manage clients and grow market share in Washington, Oregon, Utah, Colorado, Kansas and Idaho.
- Responsible for aggressively leading the sales cycle from cold calling and setting appointments to on-site personal presentations, client consultations, cost analysis, negotiations, closing business and implementing services.
- Continually established, cultivated and maintained relationships with Clients, Prospects, Hospital Administrators, Financial Officers, Legal Departments, Nurses, Community Leaders and other Healthcare Vendors.
- Expanded Northwest Territory by increasing client base by 40%. Marketed and entered into Group Purchasing orders with 3 State Hospice Organizations.
- Worked with the Director of Business Development to create and execute a mentoring and training program for new Sales Executives.
- Assisted Vice President of Operations in training and implementation of Customer Relation Manager (CRM) software.
- Train and manage Hospice Clients and local Pharmacies to utilize HospiScript Services.
- Work with State Hospice Organizations to plan and execute yearly educational conferences.
Retail Sales Executive
Montgomery Advertiser
08.2003 - 07.2005
- Responsible for marketing to retail businesses in the local Montgomery area and assisted in developing business, marketing plans and online strategies for local companies and advertising agencies.
- Developed single and multiple ad campaigns for existing and potential clients.
- Assisted in training all new incoming Sales Executives.
- Reported directly to Retail Advertising Manager regarding growth both in anticipated and realized revenue.
- Ranked #1 Sales Executive, Awarded Most Special Section Revenue (over $50,000) in 2004, Perfect attendance award for 2004.
- Averaged 29 active accounts, highest in department.
Retail Sales Executive
Montgomery Advertiser
08.2003 - 07.2005
- Responsible for marketing to retail businesses in the local Montgomery area and assisted in developing business, marketing plans and online strategies for local companies and advertising agencies.
- Developed single and multiple ad campaigns for existing and potential clients.
- Assisted in training all new incoming Sales Executives.
- Reported directly to Retail Advertising Manager regarding growth both in anticipated and realized revenue.
- Ranked #1 Sales Executive, Awarded Most Special Section Revenue (over $50,000) in 2004, Perfect attendance award for 2004.
- Averaged 29 active accounts, highest in department.
Education
Bachelors Degree - Marketing
Auburn University of Montgomery
Montgomery, ALSkills
Team leadership development
Timeline
Business Development / Director of Business Development
Virginia Beach Psychiatric Center
02.2015 - Current
Business Development / Community Liaison
Virginia Beach Psychiatric Center
10.2010 - 02.2015
Business Development /Community Liaison
Highlands Behavioral Health
01.2008 - 10.2010
Manager of Business Development / Account Manager
HospiScript Services
07.2005 - 01.2008
Retail Sales Executive
Montgomery Advertiser
08.2003 - 07.2005
Retail Sales Executive
Montgomery Advertiser
08.2003 - 07.2005
Bachelors Degree - Marketing
Auburn University of Montgomery