Brooke Klesmith
Marathon
Summary
Corporate Events Manager | 3+ years leading high-profile corporate conferences, C‑Suite meetings, and incentive programs. Manage $3.2M+ annual budgets, negotiate vendor contracts to reduce costs by up to 60%, and deliver seamless PGA-level hospitality experiences. Skilled in RFP strategy, stakeholder engagement, AV production, and event marketing platforms (Swoogo, Eventmobi, Adobe CS), driving measurable ROI and exceptional attendee experiences.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Event and Meeting Planner
Sentry Insurance
Stevens Point
02.2023 - Current
- Plan and deliver a diverse portfolio of 15+ high-impact corporate events annually, including incentivized corporate retreats, internal and external conferences, C-suite onsite and offsite board meetings, large-scale company-wide recognition events (600+ attendees), and premium PGA tournament hospitality experiences (e.g., The Sentry, U.S. Open).
- Lead the creation, management, and reconciliation of multiple complex budgets, aligning financial execution with corporate tax imputing requirements and governance policies.
- Lead end-to-end event logistics and vendor management, including RFP development, site inspections, venue selection, and comprehensive coordination of BEOs (food and beverage), travel and ground transportation, entertainment, attendee activities, photography, event promotions, branded amenities, gifting, and all shipping and fulfillment needs.
- Oversee complex audiovisual and stage production requirements, managing external vendors and destination management companies while negotiating contracts in close partnership with Legal and Procurement to ensure quality delivery, cost efficiency, and risk mitigation.
- Develop program marketing and event materials using Adobe Creative Suite, partnering closely with Creative and Brand Marketing teams to ensure brand-aligned assets. Create comprehensive event agendas, stakeholder proposals, and attendee registration sites utilizing platforms such as Swoogo and Eventmobi.
- Strategically lead stakeholder relationships-including C-Suite executives, vendors, and cross-functional teams-to maximize ROI, align with organizational objectives, and consistently exceed expectations.
- Leverage technology and creative solutions to refresh annual events, proactively troubleshoot challenges, and ensure flawless execution-from budgeting and logistics management to on-site delivery.
Project Manager and Marketing Manager
Graphic House, Inc.
Wausau
07.2020 - 02.2023
- Led the development of a new WordPress-based website in collaboration with a creative agency; directed company-wide marketing strategy by leading all marketing meetings and initiatives, and managed ongoing digital campaigns including SEO, PPC, and social media.
- Managed end-to-end coordination for company events and trade shows, while creating and organizing video and photographic content for social media and company portfolios.
- Drove an 84,600% increase in social media following by leveraging Google Analytics insights, customer surveys, and targeted email marketing campaigns.
- Conducted proprietary research to identify national bid opportunities and B2B sales leads; designed polished national bid packets using Adobe Creative Cloud, and developed high-impact presentations for both B2B and National Sales teams.
- Managed and coordinated 40+ concurrent signage projects by securing permits, collaborating in design, fabrication, and sales meetings, coordinating and overseeing on-site installations, maintaining cross-functional stakeholder communication, and successfully closing projects upon completion.
Consulting Support Representative
Skyward
Stevens Point
10.2019 - 05.2020
- Trained customers on software use and provided support via phone, email, Webex, and live chat, gathering feedback and evaluating software functionality to improve user experience.
- Mastered database navigation through internal training and self-directed learning, successfully passing department panel evaluations and delivering full-day instructional demonstrations.
Marketing Associate
Sysco
Marathon
01.2019 - 08.2019
- Drove profitable sales growth by developing new business, expanding into 45+ accounts, and minimizing client attrition to consistently achieve territory objectives.
- Prospected new accounts and identified customer needs to deliver market-aligned solutions, created marketing materials, and supported community events, including the Medford Fire Department Smelt Fry.
- Maintained up-to-date knowledge of market conditions, pricing, and competitor offerings while building strong, lasting customer partnerships.
Private Label and Confections Assistant Buyer
Certco Inc.
Madison
02.2018 - 01.2019
- Managed purchase orders by analyzing inventory levels and seasonal demand, tracked and completed billing for direct deliveries, monitored PO statuses, and adjusted orders as needed. Oversaw daily orders for the Private Label Shurfine Bread Program using multiple systems, including NAV, E3, Power Warehouse, and company portals.
- Processed store credits, debits, and vendor billbacks, and accurately entered price changes, allowances, and customer orders based on vendor agreements.
- Configured Ignitor and Food Show Surveys, implemented seasonal buying strategies, launched new items and shippers, and monitored expiration reports to drive company profitability.
- Supported the Marketing Department by editing and scheduling weekly e-blasts, proofreading advertisements for accuracy, and ensuring vendor billing for ad placements was correct and timely.
Education
Bachelor of Science - Science Communications
University of Wisconsin-Madison
Madison, WI05.2016
Skills
- Event logistics coordination
- Request for proposal management
- Budget planning and oversight
- Vendor sourcing and relations
- Return on investment reporting
- Corporate events execution
- Incentive travel organization
- Project oversight and scheduling
- Team leadership and resource allocation
- Stakeholder collaboration skills
- Negotiation expertise
- Operational adaptability
- Software proficiency: Adobe Creative Suite, Google Analytics, Salesforce, Swoogo, Eventmobi, Robohead, Outlook
Certification
Certified Incentive Specialist, SITE Global, 12/01/24
Personal Information
Title: CIS
Timeline
Event and Meeting Planner
Sentry Insurance
02.2023 - Current
Project Manager and Marketing Manager
Graphic House, Inc.
07.2020 - 02.2023
Consulting Support Representative
Skyward
10.2019 - 05.2020
Marketing Associate
Sysco
01.2019 - 08.2019
Private Label and Confections Assistant Buyer
Certco Inc.
02.2018 - 01.2019
Bachelor of Science - Science Communications
University of Wisconsin-Madison