Brooke Knudtson
Group Account Director
Bountiful,UT
Summary
Creative, engagement-oriented and performance-driven Group Account Director with strong background in [Type] environments focused on creating value for clients and consistently meeting ambitious business targets. Successful team leader and business problem-solver bringing strengths in strategic and tactical planning, project management and forecasting.
Overview
18
18
years of professional experience
Work History
Group Account Director
Contravent
07.2018 - Current
- Responsible for
- In three years
- Acts as day-to-day strategic lead for a portfolio of SaaS companies with annual revenue of $3BN
- Repositioned, including brand and marketing strategy, over five SaaS companies to create differentiation from competitors and establish clarity of product offerings in the market
- Oversees rebranding and execution of the positioning and strategy: visual articulation, logos, guidelines, content development, and ultimately a relaunch of a corporate website
- Notable clients: Avaya, Intel, Formstack,
- Develops campaign strategies to ensure companies challenge competitors and meet growth goals
- Directs global campaign development and execution of campaign strategies including rebranding, corporate websites, analyst relations, events, and all forms of paid and earned media
- Develops and mentors a cross-functional team of 15 members including project managers, copywriters, designers, and user experience creators, to ensure marketing plans are executed successfully
- Leads and facilitates weekly agency-wide revenue forecasting meetings to ensure company annual budget goals are met
Account Director
Raindrop Agency
06.2017 - 07.2018
- Developed thorough product launch plan for upcoming tradeshow to include more than ten highly interactive assets
- Implemented daily standup meetings to ensure full cross-team collaboration
- Partnered with cross-functional teams within the client’s organization to develop a cutting-edge immersive digital app
- Instituted thorough quality assurance and task tracking process to elevate deliverables
Account Director
MRM
08.2004 - 06.2017
- Executed multiple integrated global marketing campaigns averaging $7M in total media spend including print, relationship marketing, digital (paid, owned, and earned), and events
- Developed and managed a global video case study program, including finding and securing all partners
- Utilized data analytics and research to craft go-to-market programs that would reach the target audience in meaningful ways
- Created omni-channel programs that ensured each stage of the customer journey was effective and targeted
- Employed interviews and third-party research to develop technology product messaging that ensured each piece in a campaign (email, digital, website, and video) was relevant to that specific target and addresses how the products could address their pain points
- Facilitated several qualitative and quantitative research studies across multiple audiences including TDM, BDM, SMB, and consumers to ensure that upcoming marketing programs and product launches were successful and met objectives
- United with cross-functional teams to develop and flawlessly execute global end-to-end marketing strategies and initiatives
- Partnered with in-region vendors and MRM offices to create and execute global programs that would resonate in all regions
- Orchestrated RFP responses for several new business pitches that resulted in account growth ($1M in a 12-month period)
- Mentored and managed over 10 junior staff members
Education
B.S - Sociology
University of Utah
Skills
Strategic planning
Coaching and mentoring
Strategic account development
New Business Development
Clients
Intel
Avaya
Verizon
Digicert|Symantec||Verisign
Flow Commerce
Formstack
On Semiconductor
Quantum Metric
Timeline
Group Account Director
Contravent
07.2018 - Current
Account Director
Raindrop Agency
06.2017 - 07.2018
Account Director
MRM
08.2004 - 06.2017
B.S - Sociology
University of Utah