Brooke Lawrence
Executive Assistant
Santa Monica,https://www.linkedin.com/in/lawrence-brooke/
Summary
Dedicated Executive/Personal Assistant with 15+ years of experience providing high-level support to C-suite executives and Ultra-High-Net-Worth (UHNW) individuals. Recognized for maintaining strict confidentiality, exhibiting creativity, and demonstrating exceptional organizational skills that enhance office management and executives' personal lives. A skilled collaborator with strong communication, problem-solving, and customer service abilities, adept at adapting and excelling in cross-functional teams while prioritizing tasks and ensuring utmost discretion for high-profile clientele.
Overview
9
9
years of professional experience
Work History
PERSONAL EXECUTIVE ASSISTANT
Freelance
09.2022 - Current
- Collaborates with C-suite executives and Ultra-High-Net-Worth individuals, providing comprehensive administrative support, managing calendars, scheduling meetings, and coordinating travel arrangements to optimize productivity
- Maintains meticulous records, tracks expenses, and handles confidential information, ensuring the highest level of discretion
- Streamlines operational workflows through effective systems and processes while providing strategic support to assist in decision-making processes, contributing to the overall success of the principals' businesses
- Reliable and responsive liaison who efficiently manages communication channels, promptly responds to inquiries and fosters positive relationships with clients and their stakeholders.
- Used discretion when handling confidential information
- Updated spreadsheets and created presentations to support executives and boost team productivity
- Responded to emails and other correspondence to facilitate communication and enhance business processes
- Arranged domestic and international travel plans and itineraries
- Maintained and organized all shared drives, documents, and spreadsheets in Google Workspace
PERSONAL EXECUTIVE ASSISTANT
Ascendant Capital Partners / Dune Real Estate Partners
03.2018 - 08.2022
- Provided exceptional executive support by efficiently managing complex business and social calendars, implementing Standard Operation Procedures (SOPs) for a seamless office environment, and reducing scheduling conflicts by 20%
- Orchestrated domestic and international travel arrangements, including logistics, venue research, dinner programs, and detailed itineraries
- Demonstrated exceptional written and verbal communication skills by effectively handling a high volume of inquiries and delivering polished correspondence, reports, and presentations
- Acted as the key contact in executive meetings, researching potential investors, overseeing meeting preparation, and efficiently communicating action items to key decision-makers
- Led event planning efforts for private dinners, off-site conferences, and team-building activities, resulting in a 30% increase in office engagement.
EXECUTIVE ASSISTANT
Lainer School
08.2016 - 08.2017
- Assisted middle school director in administrative tasks, including calendar management, coordinating logistics while producing assemblies
- Supported board meetings by preparing materials and ensuring streamlined organization
- Collaborated with staff, faculty, and parents to maintain effective communication and foster a cohesive school community.
EXECUTIVE ASSISTANT & BOARD LIAISON
University Synagogue
07.2014 - 06.2016
- Implemented streamlined administrative systems and procedures, optimizing efficiency by 15% by creating a member database
- Managed health plan enrollment processing and ancillary coverages, ensuring seamless administration and coordination within the school community
- Acted as a trusted liaison between the Board of Trustees, department leaders, and stakeholders, fostering collaboration and facilitating informed decision-making through clear and effective communication.
ADDITIONAL EXECUTIVE ASSISTANT EXPERIENCE
Conejo Day School, Yari Film Group
Skills
- Complex Calendar Management
- Event Planning & Production
- Excellent Organization & Prioritization
- Superb Communication Skills
- Executive Support
- Contract Negotiation & Vendor Liaising
- Relationship Management
- Confidentiality & Discretion
- Extensive Travel Coordination
- Project Management
- Problem-Solving & Critical Thinking
- Thrives in Fast-paced Environments
- Resourcefulness
- Problem-Solving & Critical Thinking
- Thrives in Fast-paced Environments
- Resourcefulness
Technical Skills
PC and Mac OS, Microsoft Office (Word, Excel, PowerPoint). G-Suite, Asana, Keynote, Slack, Zoom, Concur, Adobe, and Webex.
Timeline
PERSONAL EXECUTIVE ASSISTANT
Freelance
09.2022 - Current
PERSONAL EXECUTIVE ASSISTANT
Ascendant Capital Partners / Dune Real Estate Partners
03.2018 - 08.2022
EXECUTIVE ASSISTANT
Lainer School
08.2016 - 08.2017
EXECUTIVE ASSISTANT & BOARD LIAISON
University Synagogue
07.2014 - 06.2016
ADDITIONAL EXECUTIVE ASSISTANT EXPERIENCE
Conejo Day School, Yari Film Group
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