Hi, I’m
Brooke Lawrence
Sugar Land,TX
Summary
As a Store Manager with extensive experience, the professional has demonstrated a strong ability to drive sales growth and guest engagement. The individual's expertise in visual merchandising and operations management has been key to their success in previous roles. This professional has shown a talent for recruiting and interviewing, resulting in the hiring of dedicated team members. The individual's proactive approach to stepping into leadership roles showcases their self-starter attitude. The professional's track record of meeting strict deadlines and improving visual standards underlines their commitment to excellence and detail-focused approach.
Overview
8
years of professional experience
Work History
Altar'd State
Store Manager
09.2023 - Current
Job overview
- Assumed managerial responsibilities for the store in September 2023 amidst the absence of a management team, understaffing, and sales figures falling below targeted benchmarks.
- Promptly recruited additional associates, achieving full staffing levels by October 8th, and completed the formation of a fully staffed management team by November 19th.
- Upon initial assessment during the transition phase, our metrics indicated a leverage of -811 and sales totaling $1.90 million. However, by the conclusion of the fiscal year, a notable improvement was observed, with leverage improving to -502 and sales increasing to $2.95 million within approximately 3.5 months.
Altar'd State
Visual Merchant
02.2023 - 09.2023
Job overview
- I assumed temporary responsibility for the visual role in December, initially stepping in when our VASL took a leave of absence
- I orchestrated the post-Christmas floorset and guided the team in ensuring accurate product placement, leveraging the personality chart as a strategic tool
- Following the absence of our VASL, I proactively pursued the VASL position and effectively secured it in February 2023
- This accomplishment facilitated a swift transition from my prior role as a GEASL to the elevated position of VASL within a span of 6 months
- Upon tracking during week 15, our metrics revealed a negative leverage of 934, an average DPT of $64, and a conversion rate of 23%
- However, by week 17, I observed a significant turnaround, achieving a positive leverage of 925, an increased DPT to $69, and an improved conversion rate of 25%
- Mentored and trained two associates while in the Merchant Role
- Improved their skills and visual acumen to be able to positively influence visual standards and expectations in our store
- I've completed 4 floorsets and 3.5 window displays, improved my performance, mentored my team, and consistently met deadlines with 100% effort.
Altar'd State
ASL of Guest Engagement
08.2022 - 02.2023
Job overview
- I facilitated individual sales totaling $164,761 and attained a $307.49 Sales Per Average Hour during my five-month tenure as GEASL, alongside a 27% average conversion rate.
- Successfully conducted phone screenings amidst the holiday season and arranged subsequent interview sessions with the store manager.
- In December, I successfully recruited a dedicated brand representative who remains an integral part of our team to this day.
- Conducted onboarding sessions during welcome days, delivering comprehensive training to six brand representatives. Among them, two were seasonal hires, while four remain valuable contributors to the brand's ongoing success.
- I consistently meet deadlines established for both Bi-Weekly and Weekly Payroll Recaps, as well as Weekly Hiring Openings Recaps.
- Consistently tracked daily goals, engaged in conference calls, and skillfully led weekly leadership meetings in the absence of the store manager.
Buckle
Assistant Manager
01.2021 - 08.2022
Job overview
- Started at the Frisco - Stonebriar Location, January 2021 and transferred to the San Antonio - Northstar location in April 2022
- At The Buckle in Frisco, I managed daily operations in a $4 million annual revenue store
- Store's growth in March 2022 was $995,000 compared to the prior fiscal year
- Personally contributed 11.5% to sales increase with consistent weekly sales of $11,000
- Transferred to Buckle's San Antonio North Star branch in April 2022 with $5 million revenue
- Took charge of women's denim department in May 2022
- Improved department's performance by 5% in June 2022, leading to around $2,500 increase that month.
Education
Southern Methodist UniversityDallas, TX
Fashion Media
05.2020
Skills
- Visual Standards & Expectations
- Operations Management
- Sales Growth
- Recruiting & Interviewing
- Merchandising
- Guest Engagement
- Self-Starter
Timeline
Store Manager
Altar'd State
09.2023 - Current
Visual Merchant
Altar'd State
02.2023 - 09.2023
ASL of Guest Engagement
Altar'd State
08.2022 - 02.2023
Assistant Manager
Buckle
01.2021 - 08.2022
Southern Methodist University
Fashion Media
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