Kimberly Beesley

Strategic planning and implementation of integrated media campaigns across Paid Social, as well Print, Radio, Digital Display, Programmatic, TV and OOH.

• Clients include, but not limited to, Tidal Music Streaming, Barefoot Wines, Smithfield Foods, and Bolthouse Farms.
• Leverage tactical data to implement strategies that segment target audiences, trigger campaigns and personalize content
• Oversee 5-8 projects simultaneously, managing an average of 7.8M in media spend per year
• Build and present client reporting analytics and insights for optimizations and planning
• Identify, vet and forge relationships with key media partners, advertising technology vendors and social media channels to obtain preferred rates, advanced audience targeting, bonus media, brand lift studies, a/b creative testing and campaign optimizations
• Oversee a team of account managers, ad ops, designers, and search optimization specialists
• Boosted client satisfaction by addressing concerns, providing solutions, and maintaining strong relationships.
• Interacted with clients on regular basis to quickly alleviate issues and provide project updates.

(Subsidiary of Wasserman Media & Sister company to Laundry Service)

Cycle creates and distributes premium branded content that is culturally relevant, has meaningful engagement, and inclusive of major talent endorsements.

• Work cohesively with creative and sales teams in developing new campaign concepts by providing insights on client initiatives
• Analyze social distribution strategy and provide optimization recommendations across paid media and O+O channels, which successfully increased reach and engagement by 30% - 40%, Views Per Episode by 8.5%, and Average Watch Time 2x longer for video series
• Enforced all cross-functional teams to maintain industry best practices and adhere to brand guidelines during the development and execution stages of all projects
• Launched Laundry Service's first experiential marketing endeavor with LG Mobile, giving consumers the chance to experience LG's "This is Real" campaign in 5 major cities across the country

Key member of the Strategic Partnerships team, dedicated to servicing iHM's largest client relationships and most complex integrated media and event campaigns.

• Worked closely with sales and marketing teams to identify my client's needs and provided solutions-oriented incremental opportunities, resulting in $13million+ revenue
• Proven ability to ability to handle 10+ projects with a total of 20+million in revenue
• Provided outstanding service to clients through effective communication and dedication to deliver campaign results, promoting year over year business with multiple clients
• Ensured accurate budgets and timelines on projects during the pre-sale phase by constantly coordinating with cross-functional teams
• Supervised a team of direct reports to developed and managed communications strategies and ensured career growth

• Led all client-facing status meetings, and prepared comprehensive project timelines and deliverable schedules
• Collaborated with senior leadership to develop scopes and implement project plans
• Managed all facets of event productions, including 3rd party vendor coordination, talent management, and representing or managing the client/brand while on set
• Averaged a savings of $20k+ in annual hardcosts by developing detailed P&L of project budgets, negotiating pricing with 3rd party vendors, and coordinating account financials across all media departments

• Assisted upper management team with media planning, budgeting, on-site logistics, vendor selection and recap reporting
• Was granted full ownership of 3+ media and event campaigns due to my ability to consistently exceed performance goals

• Established positive working relationships with colleagues, manager and customers through regular communication and effective anticipation of needs

EF offers international travel opportunities to students across the United States.

• Surpassed new business sales targets, growing the new customer base by 100+ educators each quarter by aggressively identifying and pursuing high potential prospects