Brooke Murphy
Worcester,MA
Summary
Organized and detail-oriented individual with a strong background and education in Digital Marketing and project management. Proven ability to execute projects, and manage social media. Fast learner and adaptable, with excellent communication skills and a collaborative, positive mindset.
Overview
4
4
years of professional experience
Work History
Sales & Marketing Coordinator (Digital)
Lenze Americas Corporation
Uxbridge, MA
07.2024 - Current
- Assisted in creating monthly newsletters for distributors, utilizing InDesign and collaborating with Product Management
- Contributed to the development of a Digital Marketing editorial calendar, enhancing the execution of social media, email campaigns, and other digital strategies
- Assisted in the creation and execution of social posts for Lenze's LinkedIn and Facebook pages
- Researched current social media trends including hashtags, posting frequency, and content types, to optimize engagement strategies
Sales & Marketing Coordinator
Lenze Americas Corporation
Uxbridge, MA
07.2024 - Current
- Assisted and supported team members with their tasks, fostering collaboration and ensuring deadlines were met
- Coordinated and tracked swag requests, ensuring timely fulfillment and inventory management
- Processed and tracked POs and invoices to ensure timely and accurate procurement
- Handled monthly AMEX credit card expenses, ensuring timely processing and tracking
- Played a key role in planning and executing Pack Expo Chicago 2024
Remote Marketing Assistant
Travelers Marketing
Natick, MA
06.2022 - 12.2023
- Supported sales and marketing teams with sales materials, presentations, collateral, and email campaigns
- Contributed to diverse business development projects for lead generation and growth strategies
- Assisted in ongoing client management through providing monthly and quarterly data reports using InDesign
- Managed and enhanced company's LinkedIn page, overseeing content updates and engaging with followers for improved online presence and industry thought leadership
Remote Marketing Specialist
MTS Funding – The Life Beyond Foundation, Inc.
New Boston, NH
06.2021 - 06.2022
- Built/Managed social media platforms including Instagram and Facebook
- Implemented strategies to increase followers, awareness, and build reputation
- Provided weekly metrics for social media platforms with plans moving forward.
Education
Master of Business Administration -
Assumption University
Worcester, MA05.2022
Bachelor of Arts - Marketing
Assumption University
Worcester, MA05.2021
Skills
- HubSpot
- Adobe Creative Cloud
- Microsoft Office
- Social Media: Instagram, Facebook, Twitter, LinkedIn
- Project management
- Team collaboration
Experience
Redemption Rock
Worcester, MA · Spring 2021
- Developed a 90-day social media marketing campaign with group to increase engagement across social media platforms such as Instagram, Twitter, Facebook, and TikTok
- Using social media metrics and content calendars we determined strategies to increase engagement while driving more traffic into the brewery
Clarke Living
Milford, MA · Spring 2019 & Fall 2020
- Developed and implemented a plan to drive foot traffic in their showrooms by running social media campaigns on Facebook and Instagram to increase brand awareness
Timeline
Sales & Marketing Coordinator (Digital)
Lenze Americas Corporation
07.2024 - Current
Sales & Marketing Coordinator
Lenze Americas Corporation
07.2024 - Current
Remote Marketing Assistant
Travelers Marketing
06.2022 - 12.2023
Remote Marketing Specialist
MTS Funding – The Life Beyond Foundation, Inc.
06.2021 - 06.2022
Master of Business Administration -
Assumption University
Bachelor of Arts - Marketing
Assumption University
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