Summary
Overview
Work History
Education
Skills
Timeline
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Brooke Norris

Brooke Norris

NC

Summary

As an individual who has many years in the optical field, and currently in the optical industry. I have had the opportunity to learn from old school opticians. Testing my knowledge and abilities in optical world. I have achieved success in all areas and aspects of the eye industry. I bring a strong work ethic and knowledge to impact a successful team. My passion for helping others see to the best of their abilities comes from someone who has always had bad eyes. Achieved many goals that can help grow any business not only with optical experience, but the best possible patient care.

Overview

10
10
years of professional experience

Work History

Managing Optician

Northpoint Eye Studio
10.2024 - Current
  • Enhanced customer satisfaction by providing personalized frame and lens recommendations based on individual needs.
  • Implemented quality control measures to guarantee precision in prescription fulfillment and minimize errors or returns.
  • Coordinated special events such as trunk shows or promotional sales events to increase awareness of new products or discounts available at the practice.
  • Supervised daily operations, ensuring timely completion of tasks and adherence to company standards.
  • Maintained accurate patient records, safeguarding sensitive information per HIPAA guidelines.
  • Collaborated with sales representatives to secure advantageous pricing and ensure the best product offerings for customers.
  • Monitored store appearance regularly, ensuring cleanliness and adherence to visual merchandising guidelines for an inviting environment.
  • Fostered a positive work environment through clear communication of expectations and promoting teamwork among staff members.
  • Provided exceptional customer service, resolving issues promptly and maintaining long-term client relationships.
  • Established an organized lab workflow system, reducing order processing times and improving efficiency.
  • Assisted clients in understanding their vision benefits, maximizing coverage usage for optimal savings on eyewear purchases.
  • Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
  • Filed claims with vision and medical insurance companies to garner payment for optical services.
  • Educated patients on proper use, care and maintenance of eyeglasses and contact lenses.
  • Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
  • Contacted patients when eyeglasses or contact lenses arrived in store and assisted with final fitting.
  • Verified and updated patient records promptly to guarantee accurate prescription information.
  • Measured patients' faces for bridge, eye size, and temple length to select comfortable frames.
  • Instructed patients on proper insertion, removal, and cleaning techniques for contact lenses.
  • Operated lensometers to orient and mark uncut lenses for eyeglasses.
  • Discussed optimal lens, coating, and frame recommendations with customers to meet individual needs.
  • Managed check-in and check-out procedures, verified patient information, and submitted lens orders.
  • Adjusted and repaired new and previously purchased frames to satisfy customer demands.
  • Helped clients try on and select new frames and recommended lens options to meet specific needs.
  • Adjusted frames to fit patient faces by bending and shaping with hands, tools, and heat.
  • Performed basic vision testing for new patients.

General Manager

Americas Best
04.2022 - 09.2024
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Managed budget implementations, employee evaluations, and contract details.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
  • Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
  • Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
  • Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
  • Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
  • Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
  • Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
  • Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
  • Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Assisted in recruiting, hiring and training of team members.
  • Interacted well with customers to build connections and nurture relationships.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

General Manager

Sams Club Distribution
02.2017 - 04.2022
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Developed and implemented strategies to increase sales and profitability.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Formulated policies and procedures to streamline operations.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
  • Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
  • Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
  • Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
  • Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
  • Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
  • Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
  • Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Interacted well with customers to build connections and nurture relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Raised property accuracy and accountability by creating new automated tracking method.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Education

Licensed Optician - Optical

North Carolina Board of Optician
Raleigh, NC

Skills

  • Optical measurements
  • Computer skills
  • Optical dispensing
  • Visual acuity testing
  • Insurance billing
  • Optical equipment maintenance
  • Prescription interpretation
  • Eyewear adjustments
  • Lens fitting
  • Insurance verification
  • Optical orders
  • Retail sales
  • Frame selection
  • Customer service
  • Eyewear brands
  • Contact lens
  • Corrective lens options
  • Product upselling
  • Contact lens care
  • Eyeglass repair
  • Frame fitting
  • Contact lens fitting
  • Teamwork
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Multitasking Abilities
  • Reliability
  • Excellent communication
  • Critical thinking
  • Verifying prescriptions
  • Frame repair
  • Visual field testing
  • Organizational skills
  • Team collaboration
  • Active listening
  • Effective communication
  • Adaptability and flexibility
  • Decision-making
  • Patient education

Timeline

Managing Optician

Northpoint Eye Studio
10.2024 - Current

General Manager

Americas Best
04.2022 - 09.2024

General Manager

Sams Club Distribution
02.2017 - 04.2022

Licensed Optician - Optical

North Carolina Board of Optician

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Brooke Norris