BROOKE POLNER
Beverly,MA
Summary
Personable and dynamic marketing professional with a passion for delivering high-impact results through innovative problem-solving and effective communication. Strong background in strategic planning and project management. Demonstrated leadership skills through fostering collaborative environments driving performance and operational excellence.
Overview
12
12
years of professional experience
Work History
Director of Growth, North America
M-Files
Portsmouth, NH
12.2022 - 05.2023
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Managed budgets effectively to ensure optimal use of resources.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
Go to Market Manager
M-Files
Portsmouth, NH
04.2022 - 12.2022
- Streamlined internal processes, enhancing operational efficiency and reducing costs.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Increased market share by identifying and capitalizing on emerging market trends.
- Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
- Led sales team training initiatives to improve performance and increase revenue generation.
Global Partner Marketing Manager
Camunda
Boston, MA
11.2021 - 04.2022
- Plan and execute partner marketing goals, budget allocations, and activities.
- Develop partner marketing processes and organization/tracking tools.
- Organize and support partner events, in all major markets, and manage partner marketing strategies and campaigns.
- Organized virtual events and webinars, and handled all associated promotion.
- Organized first North American flagship event, CamundaCon for April2020, then pivoted to a 2 day virtual event due to pandemic.
Marketing Manager, North America Demand Generation & Events
Camunda
Boston, MA
05.2020 - 11.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed social media accounts for optimal audience engagement and increased online presence.
Event Manager
Camunda
Boston, MA
11.2019 - 05.2020
- Managed administrative logistics of events planning, event booking, and event promotions.
- Streamlined event planning processes by implementing efficient project management strategies.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
Marketing Manager
Midaxo
Boston, MA
08.2018 - 11.2019
- Organized Midaxo Customer Advisory Board events including presentations, panels, round table discussions, and entertainment.
- Arranged multiple customer video testimonials during events.
- Identified all external events and organization of attendance/ sponsorships.
- 13 events in 2019 across Germany, Netherlands, Sweden, Switzerland, US, and UK.
- Drove 15% of all marketing team generated leads.
Marketing & Events Coordinator
Midaxo
Boston, MA
03.2018 - 08.2018
- Streamlined event logistics for seamless execution, contributing to positive attendee experiences.
- Developed creative concepts for memorable events that drove increased brand recognition and customer loyalty.
- Increased event attendance through strategic planning and targeted promotional campaigns.
- Partnered with internal design teams to develop visually appealing signage and collateral materials that reinforced the brand message.
- Tracked event performance using key metrics, providing valuable insights for continuous improvement strategies.
Office Manager/ Marketing & Events Coordinator
Fidessa
Boston, MA
05.2015 - 02.2018
- Created, updated, and distributed marketing and promotional materials for events as well as client visits.
- Project managed all customer events.
- Set and communicated priorities and timelines for each event.
- Assisted in organization of schedules, speakers, presentations, AV teams and equipment.
- Identified and procured venues, suppliers, entertainment, etc.
Office Manager/ Director of Human Resources
NSK & Associates
Boston, MA
08.2014 - 04.2015
- Administered and communicated all human resource plans, benefits plans, compensation programs, and procedures.
- Participated in developing departmental goals, objectives and systems.
- Oversaw the performance evaluation program.
- Owned recruitment efforts.
Manager/Marketing Director
Yogasakti
Salem, MA
09.2011 - 08.2014
- Managed the day to day operation, scheduling, vendors, contractors, and all social media marketing.
- Won two Best of North Shore Awards in 2013 and 2014.
- Implemented customer rewards program to increase retention.
- Maximized performance by monitoring daily activities and mentoring team members.
Education
Marketing and Environmental Science
Salem State University
Salem, MA01.2014
Marketing
Johnson and Wales University
Providence, RI01.2011
Skills
- Strategic planning
- Project management
- Team management
- Change management
- Process improvement
- Decision-making
- Verbal and written communication
- Creativity and innovation
- Relationship building
Certification
- Personal Training Certification
- TRX Certification
- SPIN Certification
- Integrative Nutrition Certification
Timeline
Director of Growth, North America
M-Files
12.2022 - 05.2023
Go to Market Manager
M-Files
04.2022 - 12.2022
Global Partner Marketing Manager
Camunda
11.2021 - 04.2022
Marketing Manager, North America Demand Generation & Events
Camunda
05.2020 - 11.2021
Event Manager
Camunda
11.2019 - 05.2020
Marketing Manager
Midaxo
08.2018 - 11.2019
Marketing & Events Coordinator
Midaxo
03.2018 - 08.2018
Office Manager/ Marketing & Events Coordinator
Fidessa
05.2015 - 02.2018
Office Manager/ Director of Human Resources
NSK & Associates
08.2014 - 04.2015
Manager/Marketing Director
Yogasakti
09.2011 - 08.2014
Marketing
Johnson and Wales University
Marketing and Environmental Science
Salem State University
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