Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Brooke Rachman

Venice,CA

Summary

Dedicated and results-oriented professional with 8 years of experience in brand marketing and digital consulting within the fashion, apparel, and luxury skincare industries. Adept at leading comprehensive marketing strategies, product development, and fostering successful partnerships. Seeking to leverage a proven track record of driving revenue growth, e-commerce success, and brand expansion.

Overview

8
8
years of professional experience
1
1
Certification

Work History

BRAND MARKETING MANAGER

NUX ACTIVE
07.2021 - 07.2022
  • Spearheaded end-to-end D2C and B2B marketing strategies for NUX ACTIVE, covering brand messaging, social media (paid and organic), e-commerce, ambassador programs, email campaigns, PR communications, events, market analysis, and creative assets.
  • Managed development of 30 new active wear products from inception to commercialization, achieving top-5 ranking among company's most profitable products in 2021.
  • Successfully implemented yearly marketing content calendar, budget, and weekly new product launch social campaigns, resulting in remarkable 250% revenue increase.
  • Established and nurtured 24 partnership programs with notable accounts like SoulCycle, Pure Barre, Rumble, and Peloton, leading to a 150% increase in retail placement and a doubling of sales.
  • Drastically improved e-commerce performance, increasing sales by 70% and elevating the conversion rate from 10% to 18% through strategic paid media and marketing initiatives.
  • Identified and capitalized on new marketing channels and opportunities, expanding brand reach and boosting customer acquisition.

DIGITAL MARKETING CONSULTANT

DAVI SKIN LUXARY BRAND GROUP
10.2019 - 06.2021
  • Executed comprehensive digital marketing consulting services, leveraging digital footprint encompassing paid and organic social advertising, SEO, website management, email marketing, content marketing, and influencer programming.
  • Pioneered 12 innovative e-commerce strategies, consecutively driving $5MM in annual sales for two years.
  • Orchestrated digital strategy and campaign activations, resulting in significant 300% increase in site traffic and substantial 250% boost in revenue.
  • Analyzed market trends and consumer behavior to identify new opportunities for digital marketing strategies, effectively maximizing brand exposure and driving successful customer acquisition efforts.

SOCIAL MEDIA MANAGER

LANCER SKINCARE LLC
10.2018 - 08.2019
  • Designed and executed complete planning cycle for global social media strategy and content, engaging 2MM followers across all brand channels (paid and organic). This resulted in remarkable 250% increase in community growth and 65% boost in social media lead generation.
  • Oversaw and directed external paid social agencies for all social campaign aspects, including strategy and implementation. Achieved notable 60% improvement in ROI.
  • Managed strategic partnership with celebrity brand ambassador, generating content that drove traffic to lancerskincare.com and contributed to incremental sale of $1MM for year.
  • Created, scheduled, and distributed high-level content calendars to strategically support social media platforms, including Instagram, Instagram Stories, Facebook, Facebook Live, Twitter, LinkedIn, YouTube, and Pinterest.
  • Successfully reduced customer support requests by 15% through proactive engagement with customers on all social media platforms.

DIGITAL ACCOUNT MANAGER

WHITE OAK COMMUNICATIONS
02.2018 - 08.2018
  • Managed, planned, and executed comprehensive social media strategy and content plans (paid and organic) for approximately 10 concurrent clients, covering all major social media platforms.
  • Actively participated in client meetings and calls, contributing expertise in onboarding, social strategy execution, client services, and reporting as dedicated Social Media Manager.
  • Demonstrated leadership by professionally developing Social Media Coordinators and Interns, fostering their growth within team and contributing to overall team success.

DIRECTOR OF SOCIAL MEDIA

DAINTY HOOLIGAN
01.2015 - 02.2018
  • Provided leadership and professional development for Social Media Coordinators and Interns, contributing to team's overall growth and success.
  • Collaborated with Director of Marketing to optimize and implement cohesive social marketing strategies, simultaneously leading team of social media coordinators and interns.
  • Spearheaded influencer outreach initiatives, consistently securing 6-8 new ambassador partners monthly, exceeding expectations and contributing to 60% of brand revenue.
  • Orchestrated studio and lifestyle photoshoots, handling tasks such as organizing products, creating checklists, and booking models and photography, ensuring seamless execution.

Education

Human Development And Family Studies

The University of Arizona
Tucson, AZ
06.2014

Skills

  • Brand Strategy Development
  • Marketing Analytics and Data Analysis
  • SEO and SEM
  • CMS
  • Digital Advertising
  • Content Marketing
  • Google Analytics
  • FMCG
  • Agency Management

Certification

  • CA DRE Licensed - IN PROSSING (etc Dec 2023)

Timeline

BRAND MARKETING MANAGER

NUX ACTIVE
07.2021 - 07.2022

DIGITAL MARKETING CONSULTANT

DAVI SKIN LUXARY BRAND GROUP
10.2019 - 06.2021

SOCIAL MEDIA MANAGER

LANCER SKINCARE LLC
10.2018 - 08.2019

DIGITAL ACCOUNT MANAGER

WHITE OAK COMMUNICATIONS
02.2018 - 08.2018

DIRECTOR OF SOCIAL MEDIA

DAINTY HOOLIGAN
01.2015 - 02.2018

Human Development And Family Studies

The University of Arizona

Similar Profiles

CREATE PROFILE
Brooke Rachman