Brooke Rachman
Brand Marketing Manager
Santa Monica,CA
Summary
Proactive and achievement-oriented Marketing leader bringing 8 years of experience with special emphasis on the fashion and beauty industry. Effectively increases social media reach and client digital profile to catapult growth. Articulate communicator, natural leader, and collaborative professional.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Consultant
Remote
08.2022 - Current
- Design and implement digital marketing strategies for clients to increase online visibility and conversion through digital channels.
- Develop, execute, and manage all email marketing and lead generation strategies for five B2C partnerships simultaneously.
Brand Marketing Manager
Nux Active
07.2021 - 07.2022
- Directed and executed comprehensive marketing strategies, including digital, partnerships, and experiences, driving engagement and achieving 250% revenue increase.
- Drastically improved e-commerce performance, increasing sales by 70% and increasing conversion rates by 8% through strategic paid media and marketing initiatives.
- Established and nurtured 24 partnership programs with notable accounts like SoulCycle, Pure Barre, Rumble, and Peloton, leading to 150% increase in retail placement.
- Led and motivated high-performing marketing team, fostering collaborative environment and productivity.
Digital Marketing Consultant
Davi Skin Luxury Group
10.2019 - 06.2021
- Delivered innovative marketing programs with focus on digital marketing which resulted in 250% boost in revenue.
- Performed keyword optimization to increase organic search footprint, driving 300% increase in site traffic.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
Social Media Manager
Lancer Skincare
10.2018 - 08.2019
- Implemented global social media strategies engaging with 3M followers, resulting in 250% community growth and 65% lead generation increase.
- Oversaw and directed external social agencies for all campaign aspects, achieving 60% improvement in ROI.
- Managed strategic partnership with celebrity brand ambassador, generating site traffic that contributed to $1M incremental sale.
Digital Account Manager
White Oak Communications
02.2018 - 08.2018
- Developed and maintained strong relationships with clients, serving as primary contact for marketing initiatives.
- Professionally developed Social Media Coordinators and Interns, fostering their growth and contributing to overall team success.
Director of Social Media
Dainty Hooligan Boutique
01.2015 - 02.2018
- Collaborated to optimize and implement cohesive social marketing strategies which led to 60% revenue increase.
- Spearheaded influencer outreach initiatives, consistently securing 30 new ambassador partners monthly.
Education
Bachelor of Science - Human Development And Family Studies
The University of Arizona
Tucson, AZ 06.2010 -
Skills
Brand Development
Timeline
Digital Marketing Consultant
Remote
08.2022 - Current
Brand Marketing Manager
Nux Active
07.2021 - 07.2022
Digital Marketing Consultant
Davi Skin Luxury Group
10.2019 - 06.2021
Social Media Manager
Lancer Skincare
10.2018 - 08.2019
Digital Account Manager
White Oak Communications
02.2018 - 08.2018
Director of Social Media
Dainty Hooligan Boutique
01.2015 - 02.2018
Bachelor of Science - Human Development And Family Studies
The University of Arizona
06.2010 -
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