BROOKE RALYS
Atlanta,GA
Summary
Talented Marketing Specialist leveraging 6 years of marketing experience. Focused on developing successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.
Overview
9
9
years of professional experience
Work History
Digital Media Strategist
Cox Enterprises
Atlanta, GA
10.2021 - Current
- Oversaw the strategy and execution of 25+ programmatic display, Facebook, and Mobile Precise campaigns annually, ensuring the achievement of key performance indicators (KPIs).
- Implemented monthly reporting mechanisms for programmatic display to track and analyze campaign performance, providing valuable insights for optimization.
- Took charge of the company's email product, ensuring precise fulfillment of emails at every stage of the process.
- Demonstrated expertise in multitasking by efficiently managing various responsibilities, including programmatic campaigns, email product management, and social media campaigns.
- Responsible for creating a strategy to effectively spend the budget of multiple higher education clients to achieve their KPI of application submissions.
- Exercised meticulous attention to detail in quality assurance for high-budget campaigns, overseeing annual spend exceeding $1,000,000
Account Executive
Digital Additive
Atlanta
07.2019 - 10.2021
- Day to day contact and project manager for 3 B2C clients' email campaign programs
- Responsible for the execution of an average of 10 email campaigns a week to over a million subscribers
- Managed and communicated expectations between internal and external teams, ensuring alignment on both sides
- Responsible for the onboarding of campaigns, data, and other email programs for a large retail client
- Helped clients determine project requirements and used those requirements to scope out and bill the client
- Lead weekly client status meetings, internal project kick-off meetings, and monthly client reporting meetings
- Analyzed and drew recommendations from weekly campaign analytics reports to share with clients
- Created documentation and resources for client programs to be used by internal and external teams
- Experienced with Salesforce Marketing Cloud Email Studio.
Semifinalist
UGA Digital Marketing Competition
Athens
01.2019 - 03.2019
- Semifinalist in a semester-long digital marketing competition involving 170 students on 37 teams
- Coached by a consumer goods marketing professional who encouraged us to strive for high impact results
- Tapped to leverage a $200,000 budget to help solve a digital marketing challenge for the College Football Hall of Fame
- Put a plan in place for an integrated digital marketing campaign to increase revenue and attendance at the Hall in the months that led up to college football season
- Identified 5 keywords to be ranked in for SEO and planned to create copy/content to match this goal.
Public Relations Intern
Dalton Agency
Atlanta
05.2018 - 08.2018
- Composed press releases and media pitches on behalf of clients including Georgia Tourism, Visit Jacksonville, Chicago Metallic, Care Source, and Susan G
- Komen Atlanta
- Created media lists using Cision Point
- Assisted with the development of Susan G
- Komen Greater Atlanta's 2nd annual Get Up Challenge by organizing event details, preparing press releases/pitches, and brainstorming marketing techniques with the Senior Account Executives
- Developed a brand refresh, which included PR, social media, and advertising deliverables for the Atlanta Humane Society
- Created a social media calendar and content for Georgia's Clean Air Force and Susan G
- Komen Greater Atlanta to increase community engagement across platforms including Instagram, Twitter, and Facebook.
Marketing Intern
The Edge Group at Keller Williams
Jacksonville
05.2017 - 07.2017
- Created a "33-Touch" email/ social media campaign while also posting on social platforms
- Redesigned the company's listing presentation and buyer's documents using Canva and Prezi to attract new clients
- Designed all of the company's promotional materials including business cards, brochures, flyers and premium items.
Research Assistant
Heritage Florida Property Holdings
Jacksonville
05.2015 - 07.2016
- Gathered research on potential real estate investments through various methods including the Duval County Property Appraiser Website, local MLS, Zillow, and various other sites
- Participated in the creation of a new database for the firm's 700+ single family residential investment portfolio to enhance tracking the performance of investments
- Assisted in the organization of a new filing system and managed the transition of existing files and bills to their respective storage locations.
Education
Bachelor of Business Administration in Marketing -
The University of Georgia
Skills
- Campaign Planning
- Audience Engagement
- Analytics and Reporting
- Conversion Strategy
- Digital Media
- Campaign Management
Timeline
Digital Media Strategist
Cox Enterprises
10.2021 - Current
Account Executive
Digital Additive
07.2019 - 10.2021
Semifinalist
UGA Digital Marketing Competition
01.2019 - 03.2019
Public Relations Intern
Dalton Agency
05.2018 - 08.2018
Marketing Intern
The Edge Group at Keller Williams
05.2017 - 07.2017
Research Assistant
Heritage Florida Property Holdings
05.2015 - 07.2016
Bachelor of Business Administration in Marketing -
The University of Georgia
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