BROOKE ROGERS
Richmond,VA
Summary
Dynamic and strategic People leader with over eight years of management experience with an emphasis on scale and fostering a people-first culture in fast-paced startup environments. Proven track record of scaling HR operations while building high-performing teams, and implementing human-centered strategies that attract, develop, and retain top talent. Adept at aligning people functions with business goals, fostering inclusive cultures, and being a hype-person throughout the ever-changing needs of the business. Known for blending data-driven decision-making with understanding leadership to create flexible, change-ready organizations.
Overview
9
9
years of professional experience
Work History
Managing Director / Director, People
LANDLINE
08.2023 - Current
- Led workforce planning and organizational design to support future growth from 126 employees to 166 and scaling
- Examined and executed the best HRIS platform, prioritizing cost-savings without sacrificing the employee benefit experience
- Managed and maintained ongoing compliance when expanding operations into Canada in May 2024
- Created and lead employee engagement surveys, action planning, and initiatives to improve team morale and performance
- Identified individuals career progression pathways and promoted internal mobility
- Assessed the best LMS platform; transitioned from Lessonly to Absorb in Oct 2023
- Onboarded, implemented, and trained four team members on Zendesk to effectively manage and quantify the employee HR experience
- Annual update of supplemental employee handbook - including annual revisions to ~12 company policies
Director, Marketing & Product
LANDLINE
08.2022 - 08.2023
- Leveraged data, customer research, and competitive analysis to inform strategy with other Commercial team members
- Aligned product and marketing initiatives to deliver a consistent, white-glove customer experience
- Overhauled and re-envisioned the corporate partner website
- Oversaw demand generation campaigns, content strategy, social media, SEO/SEM, and PR to drive revenue
- Gathered and prioritize market, customer, and internal feedback to guide product innovation
- Established clear product metrics and continuously analyze product performance
- Partnered with Customer Success, and Engineering to ensure product-market fit and successful digital and physical product launches
Manager of Customer Success
LANDLINE
07.2020 - 07.2022
- Managed and audited of B2C website
- Created and managed weekly KPI's, NPS, and usage with leadership team on a weekly cadence
- Gather and act on customer feedback to improve satisfaction
- Coordinate with other stakeholders such as IT and Commercial to improve customer experience
- Oversee the entire process of identifying and onboarding a five-person customer service team
Client Success Manager
EMBARK AVIATION
07.2019 - 07.2020
- Create and manage database of client life cycles
- Improve client onboarding processes
- Develop relationships with both current and prospective clients
- Main point of contact between onboarded clients and Embark
- Execute contract renewals and terminations
- Conference network lead
Manager of Business Operations, HR & Finance
EMBARK AVIATION
05.2018 - Current
- Manage all aspects of the HR process including creating and maintaining compliance, recruiting and managing potential employees, benefits, maintain employee reviews, establish a 401k, etc.
- Manage weekly revenue management reporting and analysis, both internally and for external clients
- Develop new competitive pricing and website retail marketing strategies for clients
- Manage inventory and PRM engagements for clients
- Manage accountant relationships and facilitate annual and quarterly taxes
- Trademark all symbols and company names
- Responsible for all client invoicing and expenses
- Manage travel and calendars
- Organize company events and offsites, new office moves
- Establish and update social media accounts
Purchasing Agent
IN-Q-TEL
06.2016 - 05.2018
- Purchasing Agent for the Intelligent Community's private venture capital firm
- Reconciled two of five credit cards each month, total monthly limit of ~$800,000
- Managed purchase request system (internal database and Concur)
- Responsible for successfully negotiating and executing best price on purchases and ongoing agreements
- Completed all HR employee bios
- Head of registration, events
- Researched new vendors for next day services and optimize pricing (Glass installations, pest control, refrigeration services, etc.)
- Maintained ongoing relationships with vendors
- Maintain daily operations and facilities management - assist new construction projects
- Complete expenses for international employees and Vice Presidents
- Fill in for executive assistants to the CEO and Vice President's while seeking new hires
Education
Bachelor of Science - Psychology
Virginia Commonwealth University
05.2016
Skills
- Strategic Human Resource Leadership
- Competitive Analysis
- Talent Acquisition and Retention
- Organizational Development
- Employee Engagement and Culture Building
- Performance Management
- Change Management
- Leadership Development
- Compliance and Risk Management
Timeline
Managing Director / Director, People
LANDLINE
08.2023 - Current
Director, Marketing & Product
LANDLINE
08.2022 - 08.2023
Manager of Customer Success
LANDLINE
07.2020 - 07.2022
Client Success Manager
EMBARK AVIATION
07.2019 - 07.2020
Manager of Business Operations, HR & Finance
EMBARK AVIATION
05.2018 - Current
Purchasing Agent
IN-Q-TEL
06.2016 - 05.2018
Bachelor of Science - Psychology
Virginia Commonwealth University
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