BROOKE ROWELL
Tampa,FL
Summary
An intui've strategist with demonstrated skills in defining business processes, developing strategies, building teams, and providing mentorship to reduce costs, maximize performance, and op'mize produc'vity. Demonstrated ability to envision start-up strategies by u'lizing entrepreneurial skills. Possess versa'le experience in managing business opera'ons and delivering excep'onal customer service, while forging strong rela'onships with business stakeholders. Skilled in recrui'ng best-fit talents, enhancing staff engagement, developing teams, and mo'va'ng employees to achieve corporate goals and sustain organiza'onal performance.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Business Manager
Bay Hill Jewelers
Orlando, Florida
01.2019 - 01.2021
- Direct the daily operation of assigned Store to achieve sales and profit through leadership and training in accordance with Company standards, policies, systems, and procedures
- Monitored & managed all incoming and outgoing shipments
- Input all pieces into the Edge (jewelry software)
Assistant General Manager
AutoNation Auto Auction
Longwood, Florida
01.2017 - 01.2018
- Ensured smooth execution of all auction operations by coordinating with stakeholders
- Collaborated with general manager and controller in reviewing monthly forecasts
- Cultivated lucrative working relationships with clients to build positive rapport of the company
- Supported senior management in formulating annual budgets by analyzing sales results and financial data, including payroll, accounts receivable and payable, and expenses
- Provided guidance to bidders on warranty documents, arbitration, and claim issues
- Enhanced company's brand positioning by demonstrating product knowledge at customers' facilities, attending trade shows and industry events, and streamlining communication on sale days
- Established an understanding of pick and delivery at the auction with maximum security protocol through development and implementation of new transportation policy
- Reduced A/R balance by 50% through conducting regular departmental meetings and following up with overdue accounts
- Improved customer service delivery by identifying and resolving problems, and answering calls in a professional manner
- Developed auto auction business from scratch and realized profits within the first three months
Benefits Consultant
Liberty National Life Insurance Company
Charlotte, North Carolina
01.2015 - 01.2016
- Conducted client needs analysis, and helped individuals, small business owners, and families by providing personal and unique benefits related to Supplemental Health Insurance (cancer, accident, and critical illness), Whole Life, and Decreasing Term Mortgage insurance
- Adhered with policy requirements by conducting medical examination and completing appropriate forms
Assistant General Manager
Speedway Auto Auction
Concord, North Carolina
01.2013 - 01.2015
- Spearheaded the development of an auto auction business from scratch and realized profitability targets within the first six months through networking with auctioneers
- Orchestrated and implemented marketing plans, including brand messaging, and sales promotions to capture significant market share
- Monitored market trends and weekly business forecasts to support management in decision making
- Played an instrumental role in directing overall auction operations, such as reviewing financial statements, preparing sales and activity reports, developing and implementing policies, and conducting monthly visits to top customers
- Supervised staff performance, evaluated training needs, and conducted training sessions to improve productivity and efficiency
- Engaged targeted audience and drove focus on business functions by organizing and executing promotional activities, call campaigns, and events
- Optimized business revenues through increasing inventory volume from an average of 125 cars per week to an average of 250 cars per week
- Anticipated staff requirements, and directed the full recruitment process from interviewing and hiring best-fit talents to conducting effective training sessions
- Delivered strategic guidance to auction employees to elaborate the importance of team's vision, direction, and priorities while maintaining open communication culture throughout the organization
Marketing Manager / Director
Manheim, Inc.
Orlando, Florida
01.1998 - 01.2013
- Secured market position for products and services by cooperating with developers and advertisers, while utilizing online and print advertising channels to implement social media plan
- Created campaigns for digital marketplace, launched email marketing CRM across the entire country, and managed whole life cycle of product for CRM tool Salesforce.com and CRM email tool ExactTarget
- Established and implemented effective marketing plans for number of key clients, including Toyota and Ford
- Attended trade shows and events on behalf of company, and coordinated promotional activities
- Forecasted and prepared annual marketing budget of $1M
- Designed brand development strategies and conducted extensive market research to maximize brand performance
- Envisioned and implemented national social media plan using blogging, Facebook, and Twitter
- Identified sales opportunities for 13 auctions across Florida by managing call center with 30+ telemarketing team members and launching marketing center to control all specialty sales
- Enhanced telemarketing staff capabilities by introducing performance management and personal improvement processes
Education
Business Administration -
Valencia Community College
FLSkills
- Sales and Marketing Strategies
- New Business Development
- Process Improvement Initiatives
- Budget Management and Forecasting
- Market Research and Trend Analysis
- Social Media Campaigns and Promotions
- Business Operations Management
- Staff Training and Development
- Microsoft Office
- Windows
- Quickbooks
- AS400
- Concur
- TalentEdge
- Auction Edge
- AuctionMaster
- Salesforce
- ExactTarget
- The Edge
- SnapRetail!
Websites
Certification
- Community Association Manager, CAM54548
- Accident and Health of Sickness License, 17754765
- Life Insurance, 17754765
Voluntaryexperience
Vice President, Rooms 4 Warriors Project, Leesburg, Florida
Professional Development
- Achieving Trainer Excellence
- Civil Treatment for Managers
- Leadership Fundamentals
- Persuading Others
- Social Media Intelligence
- Strategic Thinking
- The Essentials of Communicating with Diplomacy and Professionalism
Timeline
Business Manager
Bay Hill Jewelers
01.2019 - 01.2021
Assistant General Manager
AutoNation Auto Auction
01.2017 - 01.2018
Benefits Consultant
Liberty National Life Insurance Company
01.2015 - 01.2016
Assistant General Manager
Speedway Auto Auction
01.2013 - 01.2015
Marketing Manager / Director
Manheim, Inc.
01.1998 - 01.2013
Business Administration -
Valencia Community College
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