Summary
Overview
Work History
Education
Accomplishments
Certification
Timeline
Hi, I’m

Brooke Sparks

Alexandria,VA
Brooke Sparks

Summary

Operations Leader – Action-oriented executive with an entrepreneurial mindset paired with business start-up and technology-based record of success. Solutions-focused and multifaceted senior management leader accomplished in marketing operations, strategy planning and execution, process improvement, business communications, and effective staffing in alignment with business goals. Communications Leader - Collaborative and knowledgeable senior leader with strong interpersonal abilities to build and guide a strong team of project managers and creative professionals, and to build relationships with customers. A knowledgeable visionary and astute business leader with innate skills in building trust, key values, and ability to identify exactly what the client wants and meet those needs for long-term retention and growth. Change Leader - Astute change leader skilled in delivering continuous improvements to optimize profitability and growth in ever-evolving environments requiring adaptability and decisiveness to succeed. Adept in meeting challenges head-on to identify and deliver opportunities to reorganize, streamline operations, and reduce costs while delivering an organizational change and growth strategy that consistently meets – and often exceeds – business goals. Project Management Leader – A leads-by-example business leader with keen ability to foster a culture of motivation, trust, and accountability to deliver top-performance, informed decision-making, and service excellence in alignment with business and organizational goals.

Overview

11
years of professional experience
2

Certifications

Work History

MY CONTENT CO
Laurel, MD

COO, Marketing Operations & Project Manager Lead
03.2016 - Current

Job overview

  • Key member of executive team for start-up providing leadership in multiple roles including operations, project management, staffing and resource allocation, training, marketing, communications, and client relations
  • Team Leadership & Training – Successful in recruitment, training, and growth of team from one employee to a team of 10+ with hands-on leadership in mentoring, coaching, and performance management to optimize personal and organizational growth
  • Operations Management – Direct daily business operations with oversight of budget, cost control, payroll process, policies and procedures, company handbook, and standards of operation for best practices
  • Client Relations – Liaison with b2b and b2c clients ranging across numerous industries for design of customized marketing content plans to meet their needs
  • Successful in growth of client accounts from 30 to over 200
  • Marketing Leadership Successes – Key resource for insights and feedback to partners to optimize growth
  • O B2B Marketing – Train the team in B2B marketing goal-setting using HubSpot, Mailchimp, and CRMs
  • O Email Marketing – Pilot the development and customization of marketing campaigns and analyze reports
  • O SEO Initiatives – Spearhead improvements for blog, website, and landing page content for on-page SEO
  • Brooke Sparks
  • Page 2 | 2 o Best Practices – Champion best practices for email and social media marketing, to include Facebook, LinkedIn, and Instagram boosting
  • Encourage continued learning to stay ahead of trends with team brainstorm meetings and HubSpot Academy workshops
  • Business Growth – Achieved growth of company from its infancy to the autonomous company it is today with leadership for building of all processes, hiring, and training of team that is operationally successful.

OVERTURE TECHNOLOGIES
Bethesda, MD

Marketing Coordinator / Content Writer, Technical Writer
03.2014 - 03.2016

Job overview

  • Managed marketing communications, copywriting and editing for the sales of company’s SaaS product
  • Marketing Leadership – Marketing leader for development and presentation of marketing proposals and calendars to meet organization’s marketing goals
  • Marketing Content – Developed all content for marketing purposes and liaison with public relations reps
  • O, Wrote and developed full technical training guides for use of the SaaS financial-based software products
  • O Social Media – Successful in increasing organic engagement with compelling social media content
  • O Press Releases – Developed and distributed press releases within tight deadlines
  • O Reporting – Created weekly statistical reports using Google Analytics to track marketing successes.

Project Manager

Job overview

  • Managed open work order assignments for contractors
  • Liaison – Key contact between clients and vendors with assignment of an average of 150 work orders monthly based on client needs and ability to deliver to strict deadlines
  • Vendor Network – Successfully established a national vendor network with growth of network from one vendor tovendors to meet expansion of need
  • Savvy negotiator for cost-effective pricing of vendor services.

Education

West Virginia University, P.I. Reed School of Journalism

Bachelor of Science from Journalism and Advertising, Business Administration
2012

Accomplishments

  • Microsoft Office | Google Analytics | Google Tag Manager | Google My Business | GSuite | Writemaps |
  • Yoast SEO | ADP Payroll | HubSpot Academy
  • Skills: On-Page SEO | Content Management | Branding | Buyer’s Personas | List Segmentation & Tagging
  • Social Media Toolhouse - Hootsuite | SocialPilot | Canva | Meta Business Manager
  • Email Marketing Toolhouse – Mailchimp | Constant Contact | NeverBounce
  • CRMs - Basecamp | Pipedrive | Teamwork
  • CMSs – Wordpress | Shopify | Squarespace | Wix
  • Project Management Software – Teamwork | Asana | Trello

Certification

Currently finishing Six Sigma Global Institute’s Process Improvement Specialist (CPIS) Certification

Timeline

COO, Marketing Operations & Project Manager Lead

MY CONTENT CO
03.2016 - Current

Marketing Coordinator / Content Writer, Technical Writer

OVERTURE TECHNOLOGIES
03.2014 - 03.2016

Project Manager

West Virginia University, P.I. Reed School of Journalism

Bachelor of Science from Journalism and Advertising, Business Administration

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Brooke Sparks