Hi, I’m
Brooke Sparks
Alexandria,VA
Summary
Operations Leader – Action-oriented executive with an entrepreneurial mindset paired with business start-up and
technology-based record of success. Solutions-focused and multifaceted senior management leader accomplished in
marketing operations, strategy planning and execution, process improvement, business communications, and
effective staffing in alignment with business goals.
Communications Leader - Collaborative and knowledgeable senior leader with strong interpersonal abilities to build
and guide a strong team of project managers and creative professionals, and to build relationships with customers. A
knowledgeable visionary and astute business leader with innate skills in building trust, key values, and ability to
identify exactly what the client wants and meet those needs for long-term retention and growth.
Change Leader - Astute change leader skilled in delivering continuous improvements to optimize profitability and
growth in ever-evolving environments requiring adaptability and decisiveness to succeed. Adept in meeting
challenges head-on to identify and deliver opportunities to reorganize, streamline operations, and reduce costs while
delivering an organizational change and growth strategy that consistently meets – and often exceeds – business goals.
Project Management Leader – A leads-by-example business leader with keen ability to foster a culture of motivation,
trust, and accountability to deliver top-performance, informed decision-making, and service excellence in alignment
with business and organizational goals.
Overview
11
years of professional experience
2
Certifications
Work History
MY CONTENT COLaurel, MD
COO, Marketing Operations & Project Manager Lead
03.2016 - Current
Job overview
- Key member of executive team for start-up providing leadership in multiple roles including operations, project management, staffing and resource allocation, training, marketing, communications, and client relations
- Team Leadership & Training – Successful in recruitment, training, and growth of team from one employee to a team of 10+ with hands-on leadership in mentoring, coaching, and performance management to optimize personal and organizational growth
- Operations Management – Direct daily business operations with oversight of budget, cost control, payroll process, policies and procedures, company handbook, and standards of operation for best practices
- Client Relations – Liaison with b2b and b2c clients ranging across numerous industries for design of customized marketing content plans to meet their needs
- Successful in growth of client accounts from 30 to over 200
- Marketing Leadership Successes – Key resource for insights and feedback to partners to optimize growth
- O B2B Marketing – Train the team in B2B marketing goal-setting using HubSpot, Mailchimp, and CRMs
- O Email Marketing – Pilot the development and customization of marketing campaigns and analyze reports
- O SEO Initiatives – Spearhead improvements for blog, website, and landing page content for on-page SEO
- Brooke Sparks
- Page 2 | 2 o Best Practices – Champion best practices for email and social media marketing, to include Facebook, LinkedIn, and Instagram boosting
- Encourage continued learning to stay ahead of trends with team brainstorm meetings and HubSpot Academy workshops
- Business Growth – Achieved growth of company from its infancy to the autonomous company it is today with leadership for building of all processes, hiring, and training of team that is operationally successful.
OVERTURE TECHNOLOGIESBethesda, MD
Marketing Coordinator / Content Writer, Technical Writer
03.2014 - 03.2016
Job overview
- Managed marketing communications, copywriting and editing for the sales of company’s SaaS product
- Marketing Leadership – Marketing leader for development and presentation of marketing proposals and calendars to meet organization’s marketing goals
- Marketing Content – Developed all content for marketing purposes and liaison with public relations reps
- O, Wrote and developed full technical training guides for use of the SaaS financial-based software products
- O Social Media – Successful in increasing organic engagement with compelling social media content
- O Press Releases – Developed and distributed press releases within tight deadlines
- O Reporting – Created weekly statistical reports using Google Analytics to track marketing successes.
Project Manager
Job overview
- Managed open work order assignments for contractors
- Liaison – Key contact between clients and vendors with assignment of an average of 150 work orders monthly based on client needs and ability to deliver to strict deadlines
- Vendor Network – Successfully established a national vendor network with growth of network from one vendor tovendors to meet expansion of need
- Savvy negotiator for cost-effective pricing of vendor services.
Education
West Virginia University, P.I. Reed School of Journalism
Bachelor of Science from Journalism and Advertising, Business Administration
2012
Accomplishments
- Microsoft Office | Google Analytics | Google Tag Manager | Google My Business | GSuite | Writemaps |
- Yoast SEO | ADP Payroll | HubSpot Academy
- Skills: On-Page SEO | Content Management | Branding | Buyer’s Personas | List Segmentation & Tagging
- Social Media Toolhouse - Hootsuite | SocialPilot | Canva | Meta Business Manager
- Email Marketing Toolhouse – Mailchimp | Constant Contact | NeverBounce
- CRMs - Basecamp | Pipedrive | Teamwork
- CMSs – Wordpress | Shopify | Squarespace | Wix
- Project Management Software – Teamwork | Asana | Trello
Certification
Currently finishing Six Sigma Global Institute’s Process Improvement Specialist (CPIS) Certification
Timeline
COO, Marketing Operations & Project Manager Lead
MY CONTENT CO
03.2016 - Current
Marketing Coordinator / Content Writer, Technical Writer
OVERTURE TECHNOLOGIES
03.2014 - 03.2016
Project Manager
West Virginia University, P.I. Reed School of Journalism
Bachelor of Science from Journalism and Advertising, Business Administration
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