Summary
Overview
Work History
Education
Skills
Accomplishments
Landy Market LSM of the Year
Timeline
Generic

Brooke Stansbury

Houston,TX

Summary

Results-driven Marketing Coach bringing progressive background in fast paced & high strung environments. Natural leader with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches. Experienced in devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Expert on all aspects of marketing to implement including social and digital marketing, public relations, and Return Of Investment programs

Overview

15
15
years of professional experience

Work History

Marketing Coach

Texas Roadhouse
Houston, TX
01.2020 - Current
  • Leads Marketing for 17 Texas Roadhouse locations in Southeast Texas
  • Participated in fundraising events, helping team bring in funds to pay for travel and other expenses.
  • Evaluated individual knowledge, skills and strengths and assigned team positions to maximize talent areas.
  • Established clear benchmarks for performance and monitored individual and team progress.
  • Coordinated special events such as Astros Events, Goal setting roundtables and special workshops to support team goals.
  • Weekly/Monthly Conference Calls
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
  • Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
  • Analyzed sales and marketing data for improved strategies.
  • Managed sales promotions and marketing strategies on major social media sites.

Marketer, Manager

Texas Roadhouse
Port Arthur, Texas
10.2013 - 12.2019
  • Managed team of 20-30 of employees.
  • Built sales & guest traffic by building relationships in and around my community
  • Increased profits by developing, initiating, and managing relationships in my community.
  • Served as mentor to junior team members.
  • Communicated with customers regarding orders, comments, and complaints.
  • Planned and prepared events such as parties, holiday meals, luncheons, special functions
  • Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
  • Coordinated monthly and quarterly marketing and community events.
  • Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
  • Delivered feedback to decision-makers regarding employee performance and training needs.
  • Cross-trained existing employees to maximize team agility and performance.
  • Evaluated employees' strengths and assigned tasks based upon experience and training.

Server Trainer

Texas Roadhouse
Port Arthur, Texas
09.2011 - 12.2013
  • Cultivated positive guest relations by managing information and orchestrating speedy seating.
  • Took reservations and to-go orders by phone, answered customer questions and informed of accurate wait times.
  • Assigned patrons to tables suitable for needs and restaurant section rotation.
  • Used cash registers and credit card machines to cash out customers.
  • Monitored seating area and checked restrooms regularly to keep spotless.
  • Answered customer questions about hours, seating and menu information.

Manager

Kizmets
Groves, Texas
09.2011 - 10.2013
  • Scheduled and directed staff in daily work assignments to maximize productivity.
  • Exhibited thorough knowledge of foods, beverages, supervisory duties, service techniques, and guest interactions.
  • Computed sales prices, total purchases and processed payments.
  • Maintained knowledge of current promotions, policies regarding payment and exchanges, and security practices.
  • Explained information about the quality, value and style of products to Influence customer buying decisions.
  • Delivered feedback to decision-makers regarding employee performance and training needs.
  • Onboarded new employees with training and new hire documentation.
  • Accomplished multiple tasks within established timeframes.

Hostess/Server

Texas Roadhouse
Port Arthur, TX
04.2009 - 08.2011
  • Assisted co-workers
  • Performed serving, cleaning, and stocking duties in establishments
  • Maintained contact with kitchen staff, management, serving staff, and customers

Education

Marketing and Business

Lamar State College Port Arthur
Port Arthur, TX

High School Diploma - undefined

Port Neches Groves High School
2011

Skills

  • Pricing Strategies
  • Detail-Oriented
  • Verbal and Written Communication
  • Relationship Building
  • Research and Development
  • Strategic Marketing
  • Public and Media Relations
  • Digital Marketing Strategy
  • Marketing and Advertising
  • Promotional Events
  • Performance Improvement
  • Collaboration and Teamwork

Accomplishments

  • Awarded "LSM of the Year" in 2019.
  • Received numerous commendations from supervisors for team building, mentoring and leadership skills.
  • Collaborated with team of 35 in the development of Sales Building and 2% guest count traffic increase

Landy Market LSM of the Year

  • LSM of the year for our Market of 15 stores
  • Received award for positive sales + guest count, mentoring other marketers

Timeline

Marketing Coach

Texas Roadhouse
01.2020 - Current

Marketer, Manager

Texas Roadhouse
10.2013 - 12.2019

Server Trainer

Texas Roadhouse
09.2011 - 12.2013

Manager

Kizmets
09.2011 - 10.2013

Hostess/Server

Texas Roadhouse
04.2009 - 08.2011

Marketing and Business

Lamar State College Port Arthur

High School Diploma - undefined

Port Neches Groves High School

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Brooke Stansbury