BROOKE STOKKE
Toledo,OH
Summary
Forward-thinking, results-producing leader with over ten years’ experience in driving omnichannel initiatives to support growth, sales, retention, and operational efficiencies. I want to leverage my extensive strategic transformation program development background to accelerate a better rep and customer experience. I carry the unique combination of being analytical and creative, which has allowed me to exceed expectations and lead dynamic teams across various initiatives. I am confident I can be the voice of the experience from day one.
Overview
12
12
years of professional experience
Work History
Go-to-Market & Small Government Sales Leader
Thomson Reuters
10.2022 - Current
- Lead the Government Go-to-Market team across Legal, Risk and Fraud, and Case Center, where I am responsible for setting the teams’ overall strategy, identifying focus areas, and overseeing execution to direct programs and operational support for a $300M+year revenue-generating business.
- Currently on track to end 2023 with 9% growth YOY.
- GTM team is responsible for creating and maintaining the following programs: Commercial Strategy, Strategic Deal and Revenue, Data Strategy, Reporting and Analytics, Sales Effectiveness, Digital Transformation, and Retention Programs.
- Lead the Small Government Sales and Retention team who are responsible for over $60M in renewals and $10M in sales from existing customers annually.
- Coach the sales team in effective strategies and closing techniques. Currently at 112% of our 2023 sales number and hold a 98% retention. Capturing average of 16% sales growth within existing accounts.
Senior Director of Transformation & Inside Sales
Thomson Reuters
07.2021 - 10.2022
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Drove strategic improvements to enhance operational and organizational efficiencies. Programs included (1) Operations and execution of new systems, policies, and programs, (2) Commercial Policy, Pricing, and Retention initiatives and related programs, and Data Strategy to ensure reps and systems are optimized with clean, accurate, and actionable data. This included segmentation, prospecting, territory management, personalized marketing, competitive resources, and sales adoption.
- Directed our Inside Legal Sales team, responsible for over $30M in renewals and $6M in sales annually. Ended 2022 108% to plan.
- Increased Digital Sales YoY by 133%.
- Led the creation of an innovative operating model and strategy for indirect and direct operations in the United States, Mexico, Canada, and United Kingdom - reducing operational headcount by 20%.
Proposition Strategy Manager
Thomson Reuters
12.2018 - 07.2021
- Created and implemented various strategic go-to-market programs, including a digital transformation that flipped the engagement model from 100% reliant on in-person to 90% of engagements now coming from digital.
Marketing Manager
Thomson Reuters
03.2015 - 12.2018
- Executed go-to-market initiatives, which increased the loyalty program by 10 points and increased retention by 62%, with a total retention rate of 112%.
- Rebuilt our strategy with influencers, which increased demand generation by 207%.
- Successfully launched eight new products to market.
Sales Consultant & Account Manager
Thomson Reuters
04.2011 - 03.2015
- Succeeded in driving preference through marketing, training, relationship-building, and management of resources.
- Recipient of the 2015 President’s Trip for being top Account Manager.
Education
Juris Doctor -
05.2010
Received numerous awards, including Dean’s Award for Outstanding Service and Leadership
Bachelor of Arts - American Studies & Political Science
12.2005
Strategic Marketing Certificate - undefined
Skills
- Executive Stakeholder Management
- Sales Leadership
- Project Management
- Go-to-Market Strategy
- Operational Readiness
- Commercial Policy and Strategy
- Omnichannel Marketing
- Strategic Planning
- Cross-functional team leadership
- Strong Communication and presentation skills
- Ability to work in high-pressure situations
- Critical thinking
- Training and mentoring
Timeline
Go-to-Market & Small Government Sales Leader - Thomson Reuters
10.2022 - Current
Senior Director of Transformation & Inside Sales - Thomson Reuters
07.2021 - 10.2022
Proposition Strategy Manager - Thomson Reuters
12.2018 - 07.2021
Marketing Manager - Thomson Reuters
03.2015 - 12.2018
Sales Consultant & Account Manager - Thomson Reuters
04.2011 - 03.2015
University of Toledo College of Law - Juris Doctor,
Oklahoma State University - Bachelor of Arts, American Studies & Political Science
Cornell University - Strategic Marketing Certificate,
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