Brooke Strayhorn
Gastonia,NC
Summary
Marketing Professional Creative Marketing Strategist with a passion for storytelling for developing impactful marketing campaigns that includes social media management, content creation and strategy.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Manager, Events Content
Thurgood Marshall College Fund
12.2022 - Current
- Managed the strategy and execution of digital marketing, community engagement, social media and company newsletter.
- Enhanced brand visibility through the development of compelling social media campaigns.
- Direct production teams by developing content briefs, video storyboards, shot lists for TMCF events to curate content for digital storytelling and impact messages.
- Produce and creatively direct video content that storyboards TMCF capabilities, showcases community and industry engagement and highlights the mission and impact.
- Maintained a comprehensive media library for easy access to images, videos, articles, or other relevant resources by team members.
- Evaluated the overall effectiveness of digital campaigns regularly by tracking key performance indicators and making data-driven adjustments as needed.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
Social Media Manager
Freelance
01.2020 - 12.2022
- Increased brand awareness by developing and implementing effective and engaging social media strategies through dynamic content and community engagement.
- Coordinated timely delivery of materials and resources to job sites, preventing delays in project timelines.
- Educated clients on the importance of a cohesive digital marketing strategy that includes both organic growth tactics and paid advertising methods.
- Managed multiple client accounts simultaneously, ensuring timely communication and project delivery.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Spearheaded successful influencer collaboration campaign, broadening brand exposure.
Social Media Coordinator
Midan Marketing
01.2021 - 01.2022
- Ideate and execute social media content based on client goals and outlined content pillars.
- Conduct social listening to analyze industry topics and develop reports based on trends.
- Create engaging copy for organic and paid social posts to target B2C and B2B audiences.
- Manage paid social campaigns and report on campaign engagement to track success.
- Review the success of organic content and identify new opportunities to increase brand awareness.
- Oversee a 7-week multi-platform paid campaign that yielded 2.5 million impressions with a 36% conversion rate on Facebook and a 25% conversion rate on Instagram.
Communications Specialist
Impact Professional Group
04.2020 - 09.2020
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
Public Relations Account Manager
JSW Media Group
09.2018 - 04.2020
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Wrote and edited copy to highlight client news and agency updates.
- Collaborated with community influencers to promote client partnerships.
- Assisted in PR strategy and development to support client accounts.
- Pitched press releases and feature ideas to media outlets.
Education
Bachelor of Science - Mass Comm. concentration
University of North Carolina At Pembroke
05.2017
Skills
- Social Media Management
- Content Strategy Development
- Content Editing
- Community Engagement
- Graphic Design
- Content sourcing
- Influencer Marketing
- Content Curation
- Photo and Video Editing
Affiliations
- Alpha Kappa Alpha Sorority, Incorporated
Certification
Google Analytics Certification
Timeline
Manager, Events Content
Thurgood Marshall College Fund
12.2022 - Current
Social Media Coordinator
Midan Marketing
01.2021 - 01.2022
Communications Specialist
Impact Professional Group
04.2020 - 09.2020
Social Media Manager
Freelance
01.2020 - 12.2022
Public Relations Account Manager
JSW Media Group
09.2018 - 04.2020
Bachelor of Science - Mass Comm. concentration
University of North Carolina At Pembroke
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