Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

BROOKE THAXTON

Auburn,CA

Summary

Tenacious sales professional and performance-oriented Sales Leader offering exceptional track record of achievement in new business development, key account management, and mentorship over 20+ year career in the LED Lighting Industry.

Overview

23
23
years of professional experience

Work History

Western Regional Sales Manager

BEST LIGHTING
04.2021 - Current
  • Establishing account and territory development throughout Western US.
  • Supporting 150+ accounts (15 key accounts) within region.
  • Engaging OEM's to private label Life Safety, General Lighting and Grow Light Fixtures.
  • Assisting customers with new project development and educating on new technologies.
  • Executing strategic quotations and proposals for customer projects.
  • Communicating new product development ideas to marketing to aide in company growth.
  • Orchestrating and conducting quarterly webinars, and product demonstrations for customers across US.
  • Increased sales growth by 30% in first year, $9mil territory.

Regional Strategic Account Manager

FUTURE LIGHTING SOLUTIONS
09.2011 - 04.2021
  • Managed 30 strategic lighting accounts in Southern CA Region (Los Angeles to San Diego).
  • Responsible for territory development and driving sales strategy.
  • Leveraged internal resources to develop post sales solutions to enhance customer engagement.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Consistency achieved or exceeded company-defined sales quotas.
  • Assisted in interview process, training and mentoring of new hires.
  • Top Sales Growth in Region 2014-2017.
  • Territory growth from $250K to $4.5mil in first 2 years, 8mil in 2020.

Account Manager/Avnet LightSpeed Champion

AVNET ELECTRONICS
01.2005 - 09.2011
  • Managed 85 accounts, 10 focused accounts and "rest of world" territory within Orange County and Riverside.
  • Lighting Champion for Avnet LightSpeed, driving vertical lighting strategy within territory.
  • New account creation and lead follow-up, lighting and electronic component customers.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Built and strengthened long-lasting customer relationships based on competitive price quotes and customer-centric programs.
  • Solved customer challenges by offering relevant products and services.
  • Maintained and exceed annual budgets, 230% growth in FY'11 over FY'10.

Account Executive

FUTURE ELECTRONICS
11.2005 - 01.2007
  • Supported 38 accounts within Southern California.
  • New account creation and lead follow-up within FAI Irvine Branch.
  • Dedicated Lighting Salesperson, responsible for driving local branch strategy, and managing supplier expectations.
  • Managed sales cycle to maintain solid customer base.
  • Networking and building relationships with Reps and Suppliers, to secure new leads.
  • Leveraged CRM to collect, organize and manage sales data and customer information.
  • Increased account base ten-fold within first year.
  • Exceeded sales budget by 250% year one.

Account Manager/Inside Sales Senior

CK ASSOCIATES
04.2000 - 11.2005
  • Managed 20+ high profile accounts by supporting customer sales, providing quotations, evaluating forecasts, managing inventory, and executing open order reports.
  • Order entry and management, working directly with Manufacturers to support customer requirements.
  • Responsible for maintaining sales goals, bookings, and Outside Sales support.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Established team priorities and maximized performance by leading Inside Sales Team.
  • Supported Orange and LA County territory with total annual volume of $38 million in 2005.

Education

Interior Design Certification -

INTERIOR DESIGN INSTITUTE OF NEWPORT BEACH
Newport Beach, CA

SADDLEBACK COLLEGE
Mission Viejo, CA

Skills

  • Territory and Account Management, Mentorship
  • Lead generation, customer retention, customer presentations
  • C-level relationships with Lighting OEM's in Western Region
  • Well respected member in lighting community
  • Deep relationships with suppliers, OEM's, reps and distributor partners
  • Technical sales knowledge of LED's, drivers, thermals, optics and luminaires
  • Well versed in DLC, UL, ETL, EnergyStar and Title 24 requirements
  • Proficient in SAP, EDI, CRM, MAS, Excel, Powerpoint
  • Detail-oriented, organized, self-starter, sales driven leader
  • Well versed in DLC, UL, ETL, EnergyStar and Title 24 requirements
  • Proficient in SAP, EDI, CRM, MAS, Excel, Powerpoint
  • Detail-oriented, organized, self-starter, sales driven leader

Accomplishments

  • Second Place Salesperson of the Year ~ Best Lighting 2022
  • Honorary Global Strategic Supplier of the Year Award ~ Ecosense Lighting 2017-2018
  • Accelerated Growth 20% YoY ~ Future Lighting Solutions 2014-2017
  • Largest Demand Creation Funnel, Irvine Branch ~ Future Electronics 2015-2017
  • Highest Account Manager Growth, Irvine Branch ~ Future Electronics 2016-2017
  • Top 3 Sales in Region ~ Future Lighting Solutions 2015-2017
  • 2nd Place ULC Champion, Highest Billings ~ Philips Lumileds, 2013

Additional Information

Management, customer, and colleague references available upon request.

Timeline

Western Regional Sales Manager

BEST LIGHTING
04.2021 - Current

Regional Strategic Account Manager

FUTURE LIGHTING SOLUTIONS
09.2011 - 04.2021

Account Executive

FUTURE ELECTRONICS
11.2005 - 01.2007

Account Manager/Avnet LightSpeed Champion

AVNET ELECTRONICS
01.2005 - 09.2011

Account Manager/Inside Sales Senior

CK ASSOCIATES
04.2000 - 11.2005

Interior Design Certification -

INTERIOR DESIGN INSTITUTE OF NEWPORT BEACH

SADDLEBACK COLLEGE

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