Summary
Work History
Education
Work Availability
Skills
Timeline
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Brooke Whitebread

Brooke Whitebread

Los Gatos,CA

Summary

Proven record of effective marketing leadership and creative management for high growth organizations Dynamic and visionary with expertise in all facets of developing and directing strategic marketing initiatives. Intuitive leader with acute business acumen and expertise in channel development and market penetration. Analytical problem- solver with elastic-like energy; strong aptitude in conducting research and analysis to drive data-driven decision making. Exceptional at aligning core business, revenue, and growth goals to enhance ROI. Excellent communicator and champion of cross-functional teams.

Work History

Marketing & Communications

Consulting
Chicago, IL
01.2019 - Current
  • Provide consultation and advisement to clients in strategic and targeted marketing action plans.
  • Performed market analysis and tactical review to benchmark ROI.
  • Researched and diagnosed business problems, including low revenue, poor morale, and ineffective leadership.
  • Proposed courses of action and solutions based on industry best practices to achieve client goals.
  • Closely collaborated with project members to identify and quickly address problems.
  • Identified appropriate marketing channels and target customers for campaigns.

Residential Real Estate Broker

Baird & Warner Real Estate
Chicago, IL
01.2020 - Current
  • Independent contractor working in sale of residential real estate.
  • Show residential properties and demonstrate features and benefits of available homes.
  • Convert prospects to closed sales for clients located in western suburbs of Chicago.
  • Provide close, personal client attention and tenacious follow-up to ensure best service.
  • Prepare contract and documentation; advise first home-buying clients on general escrow and title procedures.
  • Cultivate and grow relationships with appraisers, mortgage lenders and brokers, escrow personnel, and attorneys, while driving all to same goal of each individual client.
  • Analyze market trends, conditions, can activities to accurately advise clients and develop competitive market proposals.
  • Create, design and promote all online and social advertising to grow brand and drive lead generation.
  • Proficient in use of Multiple Listing Service (MLS) and comparative market analysis reporting systems.

Director

Brookfield Properties / GGP
Chicago, IL
11.2010 - 09.2018
  • Principal strategist and visionary of regional marketing strategies for shopping centers, including branding, collateral, customer insights, content management CRO programs, and agency management.
  • Brooke Whitebread Page 2 Orchestrated all bottom-line factors of client marketing projects from start to finish.
  • Expanded multi-channel market penetration opportunities.
  • Supervised local teams to deliver property plans on time and within budgets.
  • Researched and analyzed market trends, peer competitor analysis, and emerging industry developments.
  • Directed and drove Corporate Marketing Strategy and Partnership Marketing for 62 properties across nations (West, Southwest, and Midwest).
  • Elevated efficiency and sales growth by 3-6% YOY through innovations in media strategies.
  • Lead Business Manager for new gift card program.
  • Through problem solving, identified savings opportunity of $850K while forging and fostering new working partnerships to implement program.
  • Drafted communication strategy processes for routine and crisis situations for multiple channels that increased media response time by 150%.

Senior Marketing Manager

11.2010 - 12.2015
  • Primary Manager of integrated marketing initiatives for regional shopping centers.
  • Spearheaded operations including, event planning, client relations, public relations, grand re-opening marketing plans, and design elements.
  • Administered budget and financial management, aligning fiscal activities with strict adherence to guidelines.
  • Built expertise in grand re-openings, launches, redevelopments, and seasonal promotions.
  • Provided oversight of operating budget of $700K+, including monthly account reconciliation.
  • Coordinated the revamping and re-opening of 11 major retailers.
  • Beat sales goal by 33-70% for each re- launch during opening day.
  • Hired, led, and developed 6 cross-functional personnel.
  • Prioritized and delegated tasks for completion.
  • Optimized SEO, drafted meta-tags, used performance metrics to report findings to monitor impact.

Marketing Director

Telesphere
Salt Lake City, UT
10.2008 - 10.2010
  • Directed marketing strategy development and execution at $12M VoIP telecommunications company.
  • Developed strategic alliances and streamlined interdepartmental cohesiveness across operations and finance divisions to guarantee full life cycle product management.
  • Designed and deployed novel marketing and product launch initiatives.
  • Increased market and digital footprint through social media campaigns and creative content.
  • Increased revenues to $650K yearly, with projected yearly revenues to $1.5M in 2011.
  • Achieved sales closing rate by 67% through lead generation and partnership marketing.
  • Rolled out 4 new products within 18 months with direct revenue growth over 50% and market success.

Marketing & Communications

Rainmaker Communications
Las Vegas, NV
01.2005 - 10.2008
  • Provided consultation and advisement to clients in strategic and targeted marketing action plans.
  • Advised clients in marketing strategies, market development, branding, and collateral solutions.
  • Conceptualized and delivered full life cycle project management of marketing solutions from design to completion phases.
  • Performed market analysis and tactical review to benchmark ROI.
  • Partnered with clients to ensure product and service integration, while guiding internal and external communications.
  • Lead sales team to secure 75% contracted sales that enabled future site development within 6 months.
  • Created custom marketing solutions, web sites, and ad campaigns that exceeded client business objectives.
  • Recruited, hired, and retained over 8 cross-functional contractors.
  • Proven attention to detail with ability to digest broad direction and execute detailed actions effectively.

Education

Business Management

University of Colorado Denver
Aurora, CO

Real Estate

Illinois Real Estate School
Chicago, IL

Work Availability

monday
tuesday
wednesday
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friday
saturday
sunday
morning
afternoon
evening
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Skills

Innovative Integrated Marketing Solutions

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Timeline

Residential Real Estate Broker

Baird & Warner Real Estate
01.2020 - Current

Marketing & Communications

Consulting
01.2019 - Current

Director

Brookfield Properties / GGP
11.2010 - 09.2018

Senior Marketing Manager

11.2010 - 12.2015

Marketing Director

Telesphere
10.2008 - 10.2010

Marketing & Communications

Rainmaker Communications
01.2005 - 10.2008

Business Management

University of Colorado Denver

Real Estate

Illinois Real Estate School

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Brooke Whitebread