Brooke Gebhardt
Atlantic Highlands,NJ
Summary
Recently relocated to the US after seven successful years in London. Known for energy and organizational abilities. Strong analytical skills and leadership capabilities drive team success and achieve organizational goals. Committed to excellence and eager to contribute expertise and make a valuable impact.
Overview
7
7
years of professional experience
Work History
Category Ecommerce Manager
New Look
09.2021 - 08.2023
- Supported the Senior Online Trading Manager in maximizing the sales margin and profit through the ownership of the categories: women's accessories, swimwear, nightwear, gifting and footwear
- Led key promotional events & successfully achieved the best ever gross demand for Black Friday & Cyber Monday in company record
- Supported the Digital Marketing teams by providing recommendations and messaging to SEO and PPC
- Oversaw and helped to develop the Assistant Trading Manager & Trading Coordinator
- Analyzed the impact of the different marketing channels (PPC, Email, Affiliates, Social, Organic Search, Direct) and their contribution to overall Gross Demand
- Deep dived into the customer funnel of key metrics (conversion, traffic, AOV, ASP, UPT) in order to better analyze the user experience
- Led special projects within the Trade Team including streamlining promotional reporting through Adobe Analytics & deep dived into return reporting
- Collaborated with the BMD team to analyze the overall performance & identify opportunity & risk within the product offer
- Worked with the Finance team in order to establish forecasting goals, manage margin throughout promotional activity & maintain a steady return rate
- Ensured key priority messages were covered in content meetings for homepages & emails
- Presented & led weekly meetings with the ecommerce department with 50+ colleagues in attendance
- Trade Team representative for collaborating with the studio team & tracking imagery re-shoots through sales, traffic & conversion analysis
- Implemented bi-weekly meetings with BMD teams in order to share sales data, track performance & review stock intake
Digital Trading Coordinator- USA, CA & AUS Markets
Ted Baker
07.2018 - 11.2021
- Gathered & presented monthly reforecasting planning figures based upon the current sales trend in order for Finance to accurately meet their budgets
- Company representative and super user for Microsoft Power BI which led to more accurate reporting and real live data
- Managed the AUS trading market by aligning promotional activities, content & pricing with the store partner abroad to establish an omni-business
- Prepared weekly analysis of the menswear business for the US, CA & AUS websites, identified areas that could profit from online re-merchandising, adjusted imagery on the landing page & pushed products in marketing campaigns
- Organized key promotional events including End of Season Sale, Black Friday & Customer Events resulting in net sales of $6.5M for Menswear USA, an uplift of 17% from previous year
- Collaborated with the SEO, PPC, Affiliates & Social teams to push key categories & styles for the right market
- Managed weekly product launches by using the Critical Path report to ensure all styles allocated are live
Digital Assistant Merchant- Men's Collections
Macy's Inc.
09.2016 - 05.2018
- Created a pricing strategy aligning with the marketing calendar in order to drive sales
- Seen as a leader amongst peers resulting in management to entrust the training of key process for new hires
- Managed product photography workflow ensuring that new styles were available to the customer (e.g
- Product styling, copy and site merchandising)
- Developed online Merchandise strategy in partnership with the Buyer
- Negotiated digital tactics with key vendor partners to drive sales (e.g
- Product photograph improvements, marketing Co-op, review sampling program)
- Reduced the weekly liability of inventory unable to be uploaded to the website, by 60% ($2 million)
- Collaborated with the Marketing Team on weekly promotion plans & advertising campaigns
- Created a pricing promotional strategy for key Holiday period
Education
Bachelor of Business Administration - Fashion Merchandising
LIM College
New York05-2016
Skills
- Adobe Analytics expertise
- Excel advanced user
- Shopify expertise
- Microsoft Power BI expertise
- Strategic planning
- Cross-functional teamwork
- Financial management
- Data analysis
- Effective communication
- Retail stock management
- Multichannel marketing integration
- User experience testing
Timeline
Category Ecommerce Manager
New Look
09.2021 - 08.2023
Digital Trading Coordinator- USA, CA & AUS Markets
Ted Baker
07.2018 - 11.2021
Digital Assistant Merchant- Men's Collections
Macy's Inc.
09.2016 - 05.2018
Bachelor of Business Administration - Fashion Merchandising
LIM College
Similar Profiles
Fiona RavenFiona Raven
Finance Assitant at New LookFinance Assitant at New Look
Mawaz MughalMawaz Mughal
Retail sales assistant at New LookRetail sales assistant at New Look
James McSherryJames McSherry
Retail assistant at New LookRetail assistant at New Look
Meghan OConnorMeghan OConnor
Senior Director, Real Estate Solutions at FTI Consulting, IncSenior Director, Real Estate Solutions at FTI Consulting, Inc
Paul E. WrightPaul E. Wright
Founder and Principal at Beyond FrequencyFounder and Principal at Beyond Frequency