Brooke Siegel
Hamilton,NJ
Summary
Dynamic Senior Graphic Designer with 7 years of proven expertise in leading creative teams, delivering high-impact design solutions, providing client satisfaction, and driving innovation. Adept at managing end-to-end design projects, from concept to execution, while mentoring junior designers to achieve exceptional results. Eagerly seeking opportunities to leverage dedication, creativity, attention to detail, and leadership qualities highlighted in work experience and skills.
Overview
7
7
years of professional experience
Work History
Graphic Design Manager
Sneeze It
10.2021 - 07.2023
- Led Graphics Department at a digital advertising agency, overseeing client and internal advertising, branding, and marketing design projects.
- Led fast-paced, multi-project environments as well as strategic, long-term initiatives with meticulous planning and innovative design thinking.
- Created original artwork for 150+ clients, including social media in-feed ads and story ads, email marketing designs, Google display ads, Waze ads, landing page designs, web designs, YouTube video ads, billboards, mailers, flyers, booklets, pamphlets, brochures, posters, business cards, and more.
- Supervised and mentored junior designers, providing constructive feedback for fostering skill development and to ensure high-quality deliverables for clients.
- Expanded role to encompass copywriting, enhancing creative versatility and holistic contribution.
- Analyzed campaign results for enhanced ROI, researched design trends, and integrated innovative techniques for improved outcomes and continuous improvement.
- Championed industry trends integration to bolster creative team performance and remain at the forefront of design evolution.
- Contributed to administrative duties including training, hiring, process enhancement, and maintaining organized work files.
Graphic Designer
Sneeze It
08.2020 - 10.2021
- Created original artwork for 150+ clients, including social media in-feed ads and story ads, email marketing designs, Google display ads, Waze ads, landing page designs, web designs, YouTube video ads, billboards, mailers, flyers, booklets, pamphlets, brochures, posters, business cards, and more.
- Successfully managed increased workloads independently, skillfully adapting to changing situations.
- Trained and supervised new team members, facilitating their seamless integration into the department.
- Ensured on-time project delivery and maintained the Graphics Department's operational flow.
Graphic Designer
Doherty Enterprises
05.2019 - 07.2020
- Spearheaded impactful marketing collateral creation for franchised restaurants (Applebee's, Chevys, and Quaker Steak & Lube), conceptualizing and executing comprehensive campaigns.
- Developed creative designs for restaurant promotional marketing assets in print, email, and social media including Facebook & Instagram in-feed ads, email marketing designs, social posts, billboards, table toppers, menus, flyers, in-restaurant TV screens, and more.
- Ushered in creative solutions that enhanced brand recognition and customer engagement.
Designer
Omnicom Media Group
06.2018 - 05.2019
- Crafted engaging visuals for Omnicom Media Group's sales team and internal employees, maintaining brand consistency and visual appeal.
- Designed presentations, flyers, one sheets, booklets, pamphlets, cards, signs, banners, email blasts, web banners, TV image/video announcements, and more.
Graphic Designer
RIT The Center For Women & Gender
09.2016 - 04.2018
- Independently designed assets for the Center's programs and workshops, generating captivating digital, print, and social media materials including social posts, newsletters, flyers, signs, and TV images.
Education
Bachelor of Arts - Graphic Design
Rochester Institute of Technology
Rochester, NY05.2018
Skills
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Rush, Acrobat)
- Google Workspace (Gmail, Drive, Meet, Docs, Sheets, Slides)
- Microsoft 365 (Word, Powerpoint, Excel)
- Canva
- Instapage
- Figma
- AI Copywriting Platforms (Chat GPT & Jasper)
- Shutterstock
- Slack
- Basecamp
- Asana
- Graphic Design
- Advertising
- Digital Advertising
- Marketing
- Social Media Marketing
- Landing Page Design
- Web Design
- UI/UX Design
- Branding
- Print Design
- Layout Design
- Typography
- Copywriting
- Researching
- Interpersonal Communication
- Innovation
- Problem-Solving
- Curiosity
- Leadership
- Teamwork
- Collaboration
- Adaptability
- Quick Learner
- Strong Attention to Detail
- Time Management
- Organization
- Conceptual Thinking
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Graphic Design Manager
Sneeze It
10.2021 - 07.2023
Graphic Designer
Sneeze It
08.2020 - 10.2021
Graphic Designer
Doherty Enterprises
05.2019 - 07.2020
Designer
Omnicom Media Group
06.2018 - 05.2019
Graphic Designer
RIT The Center For Women & Gender
09.2016 - 04.2018
Bachelor of Arts - Graphic Design
Rochester Institute of Technology
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