Summary
Overview
Work History
Education
Skills
References
Platform Experience
Websites
Affiliations
References
Timeline
Generic

BROOKS GRAYSON

Greenville,SC

Summary

Senior media and communication major with expertise in multiple editing, design, and analytics software. Proven track record in developing social media campaigns, achieving significant follower growth, and content engagement. Skilled in managing accounts with large followings, including a successful Instagram account with 37k followers. Proficient in using analytics platforms like Buffer to optimize content strategies.

Overview

3
3
years of professional experience

Work History

Social Media Manager

Off the Grid Greenville
Greenville, SC
08.2025 - Current
  • Monitored collaborators on Off the Grid's 'Flamingo Network' as their 'Switchboard Operator' to ensure brand consistency.
  • Analyzed analytics to recommend optimal posting times for content engagement.
  • Provided timely responses to collaborator inquiries, anticipating potential questions.
  • Utilized Buffer to brainstorm and align collaboration ideas with Off the Grid's voice.
  • Maintained oversight of shared calendars and content creation pages for adherence to schedules.

Social Media Manager

Asia Pacific Restaurant and Grocery
Greenville, SC
04.2024 - Current
  • Developed seasonal and stock-related content to align with promotional strategies.
  • Engaged followers by promptly responding to comments and messages.
  • Managed social media interactions, including timely reposting of tagged stories.
  • Maintained an organized content calendar for consistent messaging across platforms.
  • Researched relevant topics and holidays to enhance promotional efforts.
  • Monitored analytics to identify optimal posting times and effective content types.
  • Captured photos and videos as needed to support content initiatives.
  • Scheduled posts weeks in advance to ensure proactive communication.

Internship

Off the Grid Greenville
Greenville, SC
01.2024 - 05.2025
  • Created and managed social media content across multiple platforms, such as Instagram, Facebook, and TikTok.
  • Executed food styling, photography, videography, and lighting to produce high-quality visuals.
  • Scheduled postings for optimal reach according to best practices guidelines.
  • Analyzed social media performance using analytics tools like Buffer for strategic insights.
  • Researched industry trends to guide content development initiatives effectively.
  • Addressed audience inquiries and comments on social media posts to foster community interaction.

Social Media Manager

Missey Marsh for School Board
07.2024 - 11.2024
  • I managed the social media accounts for a local school board campaign.
  • While working on this campaign, I started the Facebook account, and it grew from zero followers to over 800, while increasing engagement every week.
  • There were two main accounts, Facebook and Instagram, that I monitored, posted on, and created content for.
  • As this work was for an election, there was often a fast turnaround time. I would receive videos and have them edited and posted the same day, while working on several pieces of content at a time.
  • Crucial to this role was working as a team with the campaign manager and the candidate to make sure we got the correct message out in a timely matter, as well as promptly responding to issues that arose.

Restaurant Hostess

Copper River Grill
Greenville, SC
11.2022 - 03.2023
  • Greeted and seated guests promptly upon arrival.
  • Assisted servers by communicating guest needs effectively.
  • Maintained cleanliness and organization of the host station.
  • Handled guest inquiries and provided accurate information about menu items.
  • Monitored dining area for guest satisfaction and addressed concerns proactively.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Prioritized and organized tasks to efficiently accomplish service goals.

Education

Bachelor of Science - Media And Communications

Lander University
Greenwood, SC
12-2025

Some College (No Degree) - Psychology

Appalachian State Univeristy
Boone, NC

Skills

  • Content creation
  • Digital marketing
  • Social media management
  • Data analysis
  • Audience engagement
  • Visual storytelling
  • Team collaboration
  • Adobe Premiere Pro
  • Davinci Resolve
  • Canva
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Google Drive
  • One Drive
  • Buffer

References

  • Missey Marsh, Consultant at Yates Construction, Former School Board candidate for District 27, + (864) 483-9260, misseymarsh@gmail.com
  • Jackie Shapiro Brooker Off the Grid Greenville ‭+1 (561) 376-7113‬ hello@offthegridgreenville.com
  • Derek Lewis, Greenville First Steps Executive Director, +1 (864) 423-5316, wdereklewis@gmail.com
  • Chuck Saylors, Trustee on Greenville County School Board, +1 (864) 354-3577, chucksaylors@gmail.com

Platform Experience

  • Adobe Premiere Pro

• Davinci Resolve
• Canva
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint 

• Google Drive

• One Drive 

• Buffer

  • Facebook
  • Instagram
  • TikTok
  • Meta Business Suite

Websites

Affiliations

  • GPA 3.69
  • member of Lander Media LUX club
  • Host, editor and writer for Lander Podcast, Fatal Fables

References

References available upon request.

Timeline

Social Media Manager

Off the Grid Greenville
08.2025 - Current

Social Media Manager

Missey Marsh for School Board
07.2024 - 11.2024

Social Media Manager

Asia Pacific Restaurant and Grocery
04.2024 - Current

Internship

Off the Grid Greenville
01.2024 - 05.2025

Restaurant Hostess

Copper River Grill
11.2022 - 03.2023

Bachelor of Science - Media And Communications

Lander University

Some College (No Degree) - Psychology

Appalachian State Univeristy

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