Brooks Masterson
Austin,TX
Summary
Dynamic sales leader with a proven track record, designing and delivering talent management solutions for the SLED market. Expert in strategic planning, team building and relationship cultivation, achieving 120% of annual targets. Renowned for recruiting and mentoring high-performing teams, fostering growth, and securing new business opportunities.
Overview
23
23
years of professional experience
Work History
Regional Vice President, SLED
Cornerstone OnDemand
Austin, TX
01.2020 - Current
- Lead a team of six Regional Sales Managers for North America selling a range of Talent Management solutions to State & Local government, Higher Education, K12, and non-profit organizations.
- Achieved 120% of the annual target in the first half of 2024.
- Achieved 85% attainment in 2023
- Achieved 129% attainment in 2022 with three of five team members being new to the company.
- Achieved 120% attainment in 2021
Director, SLED
Cornerstone OnDemand
Austin, TX
01.2018 - 01.2020
- Lead a team of six Regional Sales Managers for the Western US selling a range of Talent Management solutions to State & Local government, K12, and non-profit organizations.
- Achieved 137% attainment in 2020 with three team members achieving President's Club
- Achieved 93% attainment in 2019 with two team members achieving President's Club
- Achieved 129% attainment in 2018 year with all team members attaining quota and three qualifying for President's Club
- Requested and designed new role to support team growth moving into 2019. Recruited and developed an internal candidate to fill new role.
- Worked with multiple partners to secure new procurement vehicles and support client success
Director, Higher Education
Cornerstone OnDemand
Austin, TX
01.2016 - 01.2017
- Created new team to support growing business within Higher Education
- Identified and managed habitual low performers out of the organization
- Attained 89% and 93% of quota in successive years despite team vacancies and ramping of new RSMs
- Initiated and developed new relationships with channel partners to act as reseller and contract vehicle
Regional Sales Manager, Higher Education
Cornerstone OnDemand
Austin, TX
01.2013 - 01.2015
- Hired to build Higher Education business for Cornerstone. Attained 114% in 2014, qualifying for president's club. Moved into player/coach role at end of 2015, acting as team lead to onboard new RSMs.
Sr. Director of Sales
GoingOn
San Francisco, CA
01.2011 - 01.2013
- Recruited sales team to sell leading-edge social platform to Higher Education. Operated as sales leadership and product liaison. Supported various marketing efforts. Negotiated an acquisition with well known Higher Education brand, Apollo Group.
Account Executive
Intelliworks
Austin, TX
01.2009 - 01.2011
- Territory Account Executive for SaaS-based CRM focused on Enrollment Management. Acquired 25 strategic new logos while managing upsells and cross-sells with existing client base.
Account Executive
EMC
Austin, TX
01.2009 - 01.2011
- Front line account executive for strategic healthcare accounts in Central and South Texas. Grew revenue from $200k to $950k in 18-month tenure.
Sales Manager
Blackboard
Austin, TX
01.2005 - 01.2007
- Inside sales manager supporting two senior field sales personnel. Supported 38% YOY territory growth for Rocky Mountain and California region.
Director, Campus Representatives
Apple
Denver, CO
01.2002 - 01.2004
- Built and managed a team of nine campus reps across thirteen campuses in the Rocky Mountain region. Grew revenue attainment from $3.4M to $34M through a combination of strategic, university-wide sales and individual transactions through student focused stores.
Education
Bachelor of Science - Computer Science, Electrical Engineering
Colorado School of Mines
Golden, CO01.2004
Skills
- Recruiting
- Strategic planning
- Relationship Management
- Solution Selling
- Channel Management
- Goal Setting
- Forecasting
- Reporting/CRM
- Negotiation
- Coaching and mentoring
Accomplishments
- 2007 Ironman Arizona Finisher
- 2002 NCAA All-American - Swimming
Training
- Challenger Sale
- MEDDIC & MEDDPIC
- LPMA
Team Member Feedback
"I had the great fortune of working directly for Brooks when I was at Cornerstone on Demand. Brooks was incredibly accessible as a manager, and clearly cares deeply about his team, and the team members as individuals. He is focused on collective and individual success, and enabling teamwork and team communication. He understands his market, sales as a profession, and the sales tools we needed to get the job done. He was also very helpful at both account and territory strategy. I would certainly not hesitate for an opportunity to work with or for Brooks again."
References
References available upon request.
Timeline
Regional Vice President, SLED
Cornerstone OnDemand
01.2020 - Current
Director, SLED
Cornerstone OnDemand
01.2018 - 01.2020
Director, Higher Education
Cornerstone OnDemand
01.2016 - 01.2017
Regional Sales Manager, Higher Education
Cornerstone OnDemand
01.2013 - 01.2015
Sr. Director of Sales
GoingOn
01.2011 - 01.2013
Account Executive
Intelliworks
01.2009 - 01.2011
Account Executive
EMC
01.2009 - 01.2011
Sales Manager
Blackboard
01.2005 - 01.2007
Director, Campus Representatives
Apple
01.2002 - 01.2004
Bachelor of Science - Computer Science, Electrical Engineering
Colorado School of Mines
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