Broudicca Fields
Beaufort,SC
Summary
Strategic business leader with a proven history of driving operational excellence, revenue growth, and team performance across sales, customer service, financial administration, and business operations. Experienced in managing budgets, payroll, financial reporting, process improvements, and employee development while aligning daily operations with organizational goals. Demonstrated success in increasing revenue, improving operational efficiency, and building strong client relationships through effective leadership and customer-focused solutions. Adept at analyzing business performance, implementing strategic initiatives, and leading teams to achieve measurable results.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Spa Manager
Massage Envy Spa
01.2023 - Current
- Direct daily business operations to ensure exceptional service delivery, operational efficiency, and compliance with franchise and brand standards.
- Drive membership, retail, and service sales initiatives, contributing to a 20% increase in overall revenue through strategic planning and performance management.
- Partner with franchise ownership to monitor key performance indicators, revenue goals, profitability targets, and operational metrics to support business growth.
- Lead, train, coach, and develop sales associates to improve performance, accountability, customer engagement, and sales effectiveness.
- Manage cash handling procedures, daily bank deposits, and financial controls to ensure accuracy and compliance.
- Administer payroll processing, including hourly wages, commissions, bonuses, and compensation tracking.
- Prepare and analyze financial reports, including balance sheets, income statements, and cash flow statements, to support executive decision-making.
- Support budgeting and forecasting activities by providing financial analysis, identifying cost-saving opportunities, and recommending revenue-enhancing strategies.
- Implement operational improvements that streamline workflows, enhance organizational culture, and improve overall business performance.
- Oversee inventory management, tracking, and reconciliation processes to maintain accurate records and minimize discrepancies.
- Ensure exceptional member and guest experiences through proactive problem resolution, service quality management, and operational oversight.
- Collaborate with cross-functional teams to achieve business objectives, improve retention, and maintain high levels of customer satisfaction.
Reporting Specialist
Marriott Vacation Club
01.2020 - 01.2022
- Consistently exceeded budgeted sales presentation and production goals by leveraging consultative selling techniques, customer relationship management, and solution-focused sales strategies.
- Compiled, analyzed, and reported daily arrivals, tour activity, and operational statistics to support performance measurement and strategic decision-making.
- Prepared and distributed capture rate and sales performance reports across multiple vacation club locations, providing leadership with actionable insights to improve conversion rates and sales effectiveness.
- Conducted proactive outreach, follow-up, and relationship management activities with prospective clients to generate opportunities, increase engagement, and support business growth objectives.
- Managed sales performance tracking and reporting processes, providing leadership with visibility into key metrics, production levels, conversion rates, and team performance.
- Maintained accurate sales records, budget documentation, and performance data to support forecasting, reporting, and operational compliance.
- Utilized Microsoft Office Suite and business reporting tools to generate detailed reports, maintain organized documentation, and ensure accurate record retention.
- Delivered exceptional customer service while implementing consultative sales practices that increased customer satisfaction, strengthened client relationships, and improved conversion outcomes.
- Collaborated with leadership teams to evaluate sales trends, identify performance opportunities, and implement strategies that improved operational results and revenue generation.
- Supported organizational goals through data analysis, reporting accuracy, process improvement initiatives, and customer-focused sales execution.
Banquet Sales Coordinator
The Beach House Resort
01.2018 - 01.2020
- Prepared and managed all event-related correspondence, including client communications, contracts, confirmations, banquet event orders (BEOs), function sheets, menus, and internal documentation to ensure seamless event execution.
- Coordinated short- and long-term event planning initiatives by managing timelines, logistics, resources, and operational requirements for successful event delivery.
- Developed and monitored event budgets while providing recommendations to leadership that aligned client expectations, profitability goals, and operational requirements.
- Collaborated with leadership teams to develop marketing and promotional strategies that increased event visibility, attendance, and revenue opportunities.
- Established and maintained strong relationships with vendors, suppliers, and business partners to ensure quality service, cost efficiency, and successful event outcomes.
- Negotiated vendor contracts and service agreements to secure favorable pricing, maximize value, and maintain budget compliance.
- Managed vendor selection, procurement, and contract administration to support operational efficiency and event success.
- Coordinated cross-functional teams to ensure all event details, staffing requirements, and operational objectives were executed according to plan.
- Maintained accurate event records, contracts, financial documentation, and operational reports to support compliance and business reporting requirements.
- Administered payroll functions by maintaining employee records, verifying hours worked, and processing payroll submissions accurately and within established deadlines.
- Delivered exceptional client service throughout the event lifecycle, resulting in strong client satisfaction, repeat business opportunities, and positive stakeholder relationships.
Education
MBA - Business Finance
University of South Carolina, Aiken
Aiken, SC06-2027
Bachelor of Science - Business Administration
University of South Carolina Beaufort
Beaufort, SCSkills
- Operations Management
- Revenue Growth & Sales Performance
- Financial Reporting & Analysis
- Sales Operations Support
- Payroll & Compensation Administration
- Inventory Management & Reconciliation
- Team Leadership & Performance Coaching
- Process Improvement & Operational Efficiency
- Microsoft Office Suite Applications
- Budgeting, Forecasting & Cost Optimization
- Sales Performance & Revenue Achievement
- Customer Experience & Customer Service Excellence
- Sales Analytics & Performance Reporting
- Change Management & Organizational Agility
- Confidential Information Management
- Process Optimization & Operational Efficiency
- Staff Training & Development
Certification
Business Finance Certificate
Timeline
Spa Manager
Massage Envy Spa
01.2023 - Current
Reporting Specialist
Marriott Vacation Club
01.2020 - 01.2022
Banquet Sales Coordinator
The Beach House Resort
01.2018 - 01.2020
MBA - Business Finance
University of South Carolina, Aiken
Bachelor of Science - Business Administration
University of South Carolina Beaufort