Robert Brown
Birmingham,AL
Summary
Seasoned digital professional with over eight years of proficiency in content strategy, management, and development of digital initiatives. Demonstrated capacity to devise and implement effective strategies and tactics to meet organizational goals. Expertise in leading teams and fostering growth through digital marketing techniques and website optimization. Experience in managing high-profile clients and delivering successful projects within the stipulated time and budget. Strong design and digital communications foundation enhanced by a Master's degree in Interaction and UI/UX Design. Adjunct faculty member adept at adopting new material or policies to aid student understanding. Fully equipped to teach both large classes and smaller groups based on enrollment requirements, with an excellent track record of professional relationships with students and faculty members.
Overview
17
17
years of professional experience
Work History
Adjunct Instructor
University of Alabama
01.2020 - Current
- Used lectures, discussions and demonstrations to increase learning and classroom success.
- Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning retention by 15%.
- Integrated current events and cultural themes into course materials to contextualize subject matter and facilitate lifelong learning.
- Attended meetings and workshops to refine and enhance instructional skills.
Adjunct Instructor
Birmingham-Southern College
01.2018 - Current
- Defined and articulated goal learning outcomes, performance metrics, and changes to improve student learning.
- Delivered successful lectures in courses CAC 330 Advanced Web Design and CAC 340 Digital Media, instructing 90+ students each year with a 97% student satisfaction rate.
- Conducted a targeted recruitment campaign for the Data Science certificate, reaching over 2K high school seniors, 800 community college transfers & 150 post-grad/professional development students.
- Created a Targeted Web Design & Digital Media curriculum with Computer Science Dept. Chair to increase career readiness of students, leveraging digital collateral in accordance with budget parameters.
Web Communication Manager
University Of Alabama At Birmingham
03.2023 - Current
- Developed communications strategies to drive forward CCTS progress in public relations.
- Developed and executed a user-centered design approach for the CCTS website, resulting in a 30% improvement in user satisfaction.
- Built and maintained relationships with key researchers, spokespeople, advocates and opinion leaders.
- Carried out data analysis on digital marketing campaigns, pinpointed areas that needed enhancements, and executed specific optimizations, which resulted in a 25% boost in click-through rates.
Co-Founder and Creative Director
Red Steel Creative
01.2007 - Current
- Established creative direction for high-profile clients, including the Boy Scouts of America, The House of Staunton, Averbuch Realty, and the Food and Drug Administration.
- Generated 5X revenue growth in 3 years through successful client management & strategic approaches.
- Chaired weekly client meetings to develop campaigns & approaches aligning with brand identity & objectives; delivered 20+ projects on time & within budget.
- Spearheaded design process for the web development team; directed visual strategy for 20 large-scale branding projects achieving an 85% customer satisfaction rate.
Assistant Director of Digital Content
Birmingham-Southern College
04.2018 - 03.2023
- Coordinated a team of 5 designers to develop content for BSC social media & achieved a 67% increase in Facebook & 183% rise in Instagram engagement.
- Decreased Communications web expenses by $30K and raised Advancement campaign returns by over $1M through leveraging digital marketing tactics.
- Drove 1M+ in new website visits by introducing a new web user experience.
- Developed comprehensive email marketing campaigns that drove a 25% increase in website conversions, yielding more than 200K prospective new leads.
Assistant Director of Digital Communications
The University of Alabama at Birmingham
08.2015 - 04.2018
- Boosted digital storytelling effects of the $1B Campaign for UAB through ideation, conceptualizing, and asset production for usage across printed and digital channels.
- Delivered 65% growth in small donor base by executing composed storytelling & design thinking strategies.
- Structured result-driven email and digital approaches to re-activate donors, exceeding the re-engagement goal by 55%.
- Designed & developed web resources needed by Advancement Department, increasing website usability score by 25%.
Web Designer
Protective Life Corporation
01.2014 - 01.2015
- Driven user interactions to boost digital presence by 40%, evidenced by increased website visits & customer satisfaction up from 70% to 78%.
- Facilitated collaborative partnership between Protective & Costco, crafting a highly impactful landing page that boosted branding exposure by 15%.
- Spearheaded life insurance product digitization initiatives, resulting in a conversion rate increase of 20% and enhanced customer understanding & usability.
Education
Master of Arts (MA) - Design
Academy of Art University
San Francisco, CA2018
Bachelor of Fine Arts (BFA) - Digital Media
University of North Alabama
Florence, AL2008
Skills
- Assign Grades
- Diverse Student Populations
- Interactive Media
- Distance Learning
- Curriculum Creation
- Interactive Learning
- Learning Management Interfaces
- Discussion Facilitation
- Instructional Techniques
- Academic Advisement
- Online Class Discussion
- Technology-Based Learning Tools
- Online Instruction
- Active Listening
Accomplishments
- VOLUNTEERING Greater Alabama Council, Boy Scouts of America
- Controlled and streamlined the lodge structure, resulting in a 30% reduction in operational costs and improved communication flow by 40%
- Mentored team of up to 10 staff for Council-wide events, orchestrating a successful Talladega encampment with over 500 staff catering to over 5,000
Additional Information
- VOLUNTEERING , Northern New Mexico terrain, meeting requirement criteria plus exceeding expected results and applauded by local environmental organizations. Garnered prestigious Distinguished Conservation Service Award from Boy Scouts of America (BSA), one of less than 120 recipients since award inception.
- AWARDS Hermes Awards , 2022 Gold Award W3 Awards 2021 Silver Award Hermes Awards 2021 Gold Award
Timeline
Web Communication Manager
University Of Alabama At Birmingham
03.2023 - Current
Adjunct Instructor
University of Alabama
01.2020 - Current
Assistant Director of Digital Content
Birmingham-Southern College
04.2018 - 03.2023
Adjunct Instructor
Birmingham-Southern College
01.2018 - Current
Assistant Director of Digital Communications
The University of Alabama at Birmingham
08.2015 - 04.2018
Web Designer
Protective Life Corporation
01.2014 - 01.2015
Co-Founder and Creative Director
Red Steel Creative
01.2007 - Current
Master of Arts (MA) - Design
Academy of Art University
Bachelor of Fine Arts (BFA) - Digital Media
University of North Alabama