BRUCE POHLMANN
Mandeville,LA
Summary
Seasoned Outside Sales Professional bringing 25 years of outside sales with 18 years of career excellence within the construction industry. Strong contributor to team goals through sales process support, new business development, customer account growth and speedy closings. Highly adept in asking questions and listening to customer's needs. Professional communicator successful at building positive relationships and rapport with industry professionals, business clients and consumers alike.
Overview
17
17
years of professional experience
Work History
Territory Outside Sales Representative
Joseph T Ryerson & Sons, Inc
St Rose, LA
09.2022 - 12.2023
- Sold carbon steel, stainless steel, aluminum and alloys in forms of plate, sheet, coil, angle, channel, flat bar, round bar, hex bars and pipe.
- Increased territory's previous year's sales in all monitored categories from 18.8% increase to 43%.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
- Built relationships with customers and positively leveraged those relationships to increase sales volume.
- Established new accounts through cold calling and personal visits to potential customers.
- Collaborated with internal teams to fulfill orders and meet customer needs.
Territory Sales Representative
State Machinery And Equipment Sales, Inc
10.2020 - 08.2022
- Maintained thorough understanding of industry trends and market dynamics, enabling informed decision-making regarding sales strategies.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions
- Used coordination and planning skills to achieve results according to schedule.
- Expanded client base through effective prospecting, cold calling, and networking events.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
- Implemented innovative sales techniques that led to increased revenue generation from existing accounts.
- Used Microsoft Word and other software tools to create documents and other communications.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions
Heavy Equipment Sales / Rentals
Louisiana Machinery Co
04.2014 - 04.2020
- Recognized by Caterpillar Inc as #1 sales representative in North America for 4th quarter of 2017.
- Improved profitability to 14% GP on average sales and developed pipeline leveraging multiple marketing channels and sales strategies.
- Developed relationships with customers and presented promotions that increased sales and profit monthly
- Demonstrated products at customer locations, answering questions and redirecting objections to close deals
- Recommended accessories and delivered details regarding latest promotions to increase sales
- Networked to build client base and promote products to new and existing clients.
Outside Sales Professional
Dash Lumber & Supply
10.2010 - 03.2014
- Built sales volume to commercial customers from near zero to over $1,00,000 per year
- Collaborated in development of outside commercial sales procedures
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines
- Increased sales revenue by developing strong relationships with key clients and closing high-value deals
- Exceeded quarterly sales targets consistently through effective territory management and strategic prospecting
- Built strong client rapport to establish diversified network of connections.
- Improved customer retention rates by providing exceptional after-sales support and addressing client concerns promptly
Heavy Equipment Sales / Rentals
Louisiana Machinery Co
04.2007 - 08.2010
- Increase territory sales by 16% with strong profits of 13.5% per deal.
- Increased equipment sales by developing and implementing strategic sales plans tailored to customer needs.
- Established long-term relationships with clients by providing exceptional service and support for their equipment needs.
- Collaborated with sales team to identify potential clients, resulting in significant increase in new business opportunities.
- Expanded market share through effective negotiation of pricing and contract terms with customers and suppliers.
- Conducted regular product demonstrations and trainings for both prospective and existing customers, showcasing features and benefits of our equipment offerings.
Education
Bachelor of Science - Social Counseling
Our Lady of Holy Cross College
New Orleans, LASkills
- Active listening skills
- Problem-Solving
- Interpersonal Communication
- Teamwork and Collaboration
- Excellent Communication
- Organization and Time Management
Timeline
Territory Outside Sales Representative
Joseph T Ryerson & Sons, Inc
09.2022 - 12.2023
Territory Sales Representative
State Machinery And Equipment Sales, Inc
10.2020 - 08.2022
Heavy Equipment Sales / Rentals
Louisiana Machinery Co
04.2014 - 04.2020
Outside Sales Professional
Dash Lumber & Supply
10.2010 - 03.2014
Heavy Equipment Sales / Rentals
Louisiana Machinery Co
04.2007 - 08.2010
Bachelor of Science - Social Counseling
Our Lady of Holy Cross College
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